91 lines
3.2 KiB
Markdown
91 lines
3.2 KiB
Markdown
# Brand Guidelines — Odoo Expertos
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> Single source of truth for all batch agents (W1–W11+). Do not invent brand values outside this document.
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---
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## Identity
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| Field | Value |
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|---|---|
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| Brand name | Odoo Expertos |
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| Legal entity | Odoo Expertos *(remove all references to "Apex AI Research Labs LLC")* |
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| Canonical domain | `https://www.odoo-expertos.com` |
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| Schema `@id` | `https://www.odoo-expertos.com/#organization` |
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| Logo URL (canonical) | `https://www.odoo-expertos.com/favicon.svg` |
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| Logo PNG (for Article schema) | `https://www.odoo-expertos.com/favicon.svg` *(use SVG until a 112px+ PNG exists)* |
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| Author attribution | `Equipo Odoo Expertos` *(never "Dr. María Elena Rodríguez" or any fabricated individual)* |
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| Contact page | `/contacto/` *(to be created in W7 scope)* |
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| About page | `/sobre-nosotros/` *(to be created in W7 scope)* |
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## Service Offering
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Professional Odoo ERP consulting for B2B enterprises:
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- **Implementation** — end-to-end Odoo 17/18 deployment
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- **Hosting** — managed cloud, VPS, on-premise, hybrid
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- **Customization** — module development, API integration
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- **Support** — SLAs, upgrades, migration
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Primary market: Latin America (ES root). Secondary: Europe (DE, FR, PT), MENA (AR), International (EN).
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## Visual Identity
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| Token | Value |
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|---|---|
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| Primary color | `#FF6B35` (orange) |
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| Secondary color | `#FF8A50` (lighter orange) |
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| Background dark | `#1a1a1a` |
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| Background darker | `#0f0f0f` |
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| Surface | `#2a2a2a` |
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| Text primary | `#E0E0E0` |
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| White | `#FFFFFF` |
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| Font stack | `-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif` |
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| Theme | Dark |
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## Schema / Structured Data (W3 reference)
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Use the following Organization block as the canonical definition. All other pages reference it via `@id`.
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```json
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{
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"@context": "https://schema.org",
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"@type": "Organization",
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"@id": "https://www.odoo-expertos.com/#organization",
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"name": "Odoo Expertos",
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"url": "https://www.odoo-expertos.com",
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"logo": "https://www.odoo-expertos.com/favicon.svg",
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"sameAs": [],
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"contactPoint": {
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"@type": "ContactPoint",
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"contactType": "customer service",
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"availableLanguage": ["Spanish", "English", "German", "French", "Portuguese", "Arabic"]
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}
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}
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```
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**Prohibited:**
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- `"url": "https://odooexpertos.com"` (dead domain — no hyphen)
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- `"logo": "https://www.odooexpertos.com/assets/logo.png"` (dead domain)
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- Any non-www schema URL in `url` or breadcrumb `item`
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- `"author": "Apex AI Research Labs LLC"` in any page meta or schema
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## Languages
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| Code | Root path | `og:locale` | Schema `inLanguage` |
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|---|---|---|---|
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| es | `/` | `es_ES` | `es` |
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| en | `/en/` | `en_US` | `en` |
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| de | `/de/` | `de_DE` | `de` |
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| fr | `/fr/` | `fr_FR` | `fr` |
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| pt | `/pt/` | `pt_BR` | `pt` |
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| ar | `/ar/` | `ar_SA` | `ar` |
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## Anti-patterns (enforce in every fix pass)
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- No combat/war metaphors in copy ("DESTRUIR COMPETENCIA", "Robarte Clientes")
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- No emoji in H2 headings
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- No unsourced percentage claims (280% ROI, 85% ahorro, 340% mejora, etc.)
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- No fabricated review counts ("2,864 Reseñas Verificadas")
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- No fabricated case study losses ("perdí $180,000")
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- No "Apex AI Research Labs LLC" in any `<meta name="author">` or schema
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