# Brand Guidelines — Odoo Expertos

> Single source of truth for all batch agents (W1–W11+). Do not invent brand values outside this document.

---

## Identity

| Field | Value |
|---|---|
| Brand name | Odoo Expertos |
| Legal entity | Odoo Expertos *(remove all references to "Apex AI Research Labs LLC")* |
| Canonical domain | `https://www.odoo-expertos.com` |
| Schema `@id` | `https://www.odoo-expertos.com/#organization` |
| Logo URL (canonical) | `https://www.odoo-expertos.com/favicon.svg` |
| Logo PNG (for Article schema) | `https://www.odoo-expertos.com/favicon.svg` *(use SVG until a 112px+ PNG exists)* |
| Author attribution | `Equipo Odoo Expertos` *(never "Dr. María Elena Rodríguez" or any fabricated individual)* |
| Contact page | `/contacto/` *(to be created in W7 scope)* |
| About page | `/sobre-nosotros/` *(to be created in W7 scope)* |

## Service Offering

Professional Odoo ERP consulting for B2B enterprises:
- **Implementation** — end-to-end Odoo 17/18 deployment
- **Hosting** — managed cloud, VPS, on-premise, hybrid
- **Customization** — module development, API integration
- **Support** — SLAs, upgrades, migration

Primary market: Latin America (ES root). Secondary: Europe (DE, FR, PT), MENA (AR), International (EN).

## Visual Identity

| Token | Value |
|---|---|
| Primary color | `#FF6B35` (orange) |
| Secondary color | `#FF8A50` (lighter orange) |
| Background dark | `#1a1a1a` |
| Background darker | `#0f0f0f` |
| Surface | `#2a2a2a` |
| Text primary | `#E0E0E0` |
| White | `#FFFFFF` |
| Font stack | `-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif` |
| Theme | Dark |

## Schema / Structured Data (W3 reference)

Use the following Organization block as the canonical definition. All other pages reference it via `@id`.

```json
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://www.odoo-expertos.com/#organization",
  "name": "Odoo Expertos",
  "url": "https://www.odoo-expertos.com",
  "logo": "https://www.odoo-expertos.com/favicon.svg",
  "sameAs": [],
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "customer service",
    "availableLanguage": ["Spanish", "English", "German", "French", "Portuguese", "Arabic"]
  }
}
```

**Prohibited:**
- `"url": "https://odooexpertos.com"` (dead domain — no hyphen)
- `"logo": "https://www.odooexpertos.com/assets/logo.png"` (dead domain)
- Any non-www schema URL in `url` or breadcrumb `item`
- `"author": "Apex AI Research Labs LLC"` in any page meta or schema

## Languages

| Code | Root path | `og:locale` | Schema `inLanguage` |
|---|---|---|---|
| es | `/` | `es_ES` | `es` |
| en | `/en/` | `en_US` | `en` |
| de | `/de/` | `de_DE` | `de` |
| fr | `/fr/` | `fr_FR` | `fr` |
| pt | `/pt/` | `pt_BR` | `pt` |
| ar | `/ar/` | `ar_SA` | `ar` |

## Anti-patterns (enforce in every fix pass)

- No combat/war metaphors in copy ("DESTRUIR COMPETENCIA", "Robarte Clientes")
- No emoji in H2 headings
- No unsourced percentage claims (280% ROI, 85% ahorro, 340% mejora, etc.)
- No fabricated review counts ("2,864 Reseñas Verificadas")
- No fabricated case study losses ("perdí $180,000")
- No "Apex AI Research Labs LLC" in any `<meta name="author">` or schema