66 lines
2.8 KiB
Markdown
66 lines
2.8 KiB
Markdown
# Product
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<!-- impeccable:product-schema 1 -->
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## Platform
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web
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## Stack
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Static HTML/CSS — no framework, no build step. Deployed via git push to Gitea, auto-deployed.
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## Users
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Primary: Spanish-speaking software engineers, DevOps engineers, platform engineers, CTOs, technical founders, and enterprise IT buyers evaluating Odoo Community ERP for their organizations.
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Secondary: Functional consultants, ERP implementers, business analysts working with Odoo.
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## Product Purpose
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Odoo Expertos is the most trusted Spanish-language authority on Odoo Community ERP. It exists to help technical decision-makers evaluate, implement, and operate Odoo through expert content that demonstrates real implementation experience.
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## Positioning
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The site is positioned as an independent knowledge resource — not an affiliate site, not a sales funnel, not Odoo's official documentation. It earns trust through practical, engineer-level content and transparent recommendations.
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## Operating Context
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Readers arrive via Google search (long-tail technical queries about Odoo modules, implementation, hosting, comparisons). They are evaluating ERP solutions, seeking implementation guidance, or troubleshooting existing Odoo deployments. The reading context is task-oriented: they want answers, not marketing.
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## Capabilities and Constraints
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- 10 pillar articles covering Odoo Community vs Enterprise, implementation guides, module deep-dives, hosting guidance, and ERP comparisons
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- Schema.org markup for rich search results
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- Clean static HTML, no JavaScript framework
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- Content is the primary product
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- No user accounts, no comments, no interactive features
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- Affiliate relationship with ODOO4projects.com (hosting), marked with utm_campaign=expertos
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## Brand Commitments
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- Name: "Odoo Expertos"
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- Voice: Authoritative, technical, transparent, Spanish (neutral dialect)
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- The site must NOT look like an affiliate site or AI-generated content farm
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- Independent from Odoo S.A.
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- Footer must state: "Independiente y no afiliado a Odoo S.A."
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## Evidence on Hand
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- 10 published articles, all real technical content
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- No fake testimonials, no fake statistics, no fake authors
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- ODOO4projects affiliate relationship disclosed transparently on about page
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## Product Principles
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1. **Content is the product.** The site's value is in what readers learn, not in what they buy.
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2. **Transparency earns trust.** Disclose relationships, mark sponsored links, never fabricate expertise.
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3. **Engineers respect substance.** Deep technical content outperforms marketing fluff every time.
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4. **Recommendation is a byproduct.** Conversions happen naturally when trust is earned, not when links are pushed.
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## Accessibility & Inclusion
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- Spanish-language content for Spanish-speaking markets worldwide
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- High contrast, readable typography
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- Semantic HTML, proper heading hierarchy
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- No motion or animation dependencies |