122 lines
4.8 KiB
Markdown
122 lines
4.8 KiB
Markdown
# Brand Voice & Content Standards — Odoo Expertos
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> Reference for all content agents writing or rewriting pages. Batch agents read this before touching any copy.
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---
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## Core Tone
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**Expert. Factual. Consultative.**
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Odoo Expertos speaks as a senior ERP consultant advising a B2B buyer — not as an alarmist ad. The reader is an IT manager, CFO, or Operations Director evaluating a 3-5 year ERP investment.
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| Attribute | Yes | No |
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|---|---|---|
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| Authority | "Odoo 17 requires minimum 4 GB RAM per worker process" | "The BEST solution that will TRANSFORM your business!" |
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| Evidence | "Per Odoo's public pricing page: Odoo.sh starts at €9.90/user/month" | "70% cost savings" (unsourced) |
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| Urgency | A secondary CTA after factual content | H1 urgency ("ROBAN A TUS CLIENTES AHORA") |
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| Expertise | Specific module names, version numbers, config steps | Generic "ERP transformation" filler |
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| Citability | Short direct-answer blocks (134-167 words, self-contained) | Long preambles before the actual answer |
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---
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## Article Structure (all languages)
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### Opening pattern (AI-citable)
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Every article opens with a 40-60 word direct answer to its primary keyword query. No preamble. No "In this guide we will explore…".
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```
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[Keyword query]: [Direct answer in 1-2 sentences]. [Quantified specifics where available]. [One actionable next step].
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```
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Example for `mejor-hosting-odoo-2026`:
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> El mejor hosting Odoo en 2026 depende del tamaño de tu empresa: para equipos de hasta 30 usuarios, Odoo.sh (desde €9,90/usuario/mes) ofrece actualizaciones automáticas y soporte oficial; para más de 50 usuarios, un VPS gestionado en Hetzner o DigitalOcean reduce el coste en un 40-60% según la configuración pública de Odoo.sh. Empieza comparando los planes en [odoo.sh pricing](https://www.odoo.sh/pricing).
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### H2 format
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Convert declarative H2s to questions where the page answers them. The ES "¿Odoo Cloud vs Hosting Propio?" pattern is the reference.
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```
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Good: ¿Qué infraestructura mínima necesita Odoo 17?
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Bad: Infraestructura para Odoo 17
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```
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### Length targets
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| Page type | Minimum words | Target words |
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|---|---|---|
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| Thin article (rewrite) | 1,500 | 1,800 |
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| Category hub | 800 | 1,200 |
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| Comparison page | 1,600 | 2,000 |
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| How-to / setup guide | 1,800 | 2,200 |
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### Evidence rules
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Every factual claim needs one of:
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- A link to a public data source (Odoo.com pricing, G2, Capterra, Gartner, provider pricing page)
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- A methodology disclosure ("in our lab test environment with 50 concurrent users")
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- Removal if neither is possible
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**Prohibited claim patterns:**
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- `X% ahorro/mejora/ROI` without a source URL in the same sentence
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- `N,NNN reseñas verificadas` without a link to the review platform
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- Fabricated case study losses or wins ("perdí $180,000", "ganamos $500,000")
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- "nuestro equipo evaluó durante tres meses" without a methodology link
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---
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## Attribution
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All content published under: **Equipo Odoo Expertos**
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- `<meta name="author" content="Equipo Odoo Expertos">`
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- Schema: `"author": {"@type": "Organization", "@id": "https://www.odoo-expertos.com/#organization"}`
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- Visible byline (required once author pages exist): `Por Equipo Odoo Expertos · [datePublished]`
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**Do not use:**
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- "Dr. María Elena Rodríguez" or any fabricated individual
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- "Apex AI Research Labs LLC"
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- Generic "Admin" or no byline
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---
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## Per-language content rules
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### Spanish (root — ES)
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- Primary language for all new content. Fix ES canonical first; PT/FR duplicates auto-resolve.
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- Titles: `[keyword principal] — [beneficio concreto] | Odoo Expertos` (max 60 chars)
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- Do not use "IA" in English-target content (use "AI")
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### English (EN)
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- Slugs must be English (`/odoo-ai/` not `/odoo-ia/`; `/odoo-hosting/` is OK)
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- No Spanish words in H1/H2/body under `lang="en"`
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- Attribution in English: "Odoo Expertos Team"
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### German (DE)
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- Slugs in German where new (`/odoo-ki/` for AI)
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- Schema strings translated: "Inicio" → "Startseite", "Hosting Odoo" → "Odoo Hosting"
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- `hreflang="es"` points to root ES URL — never `/de/`-prefixed Spanish slug
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### French / Portuguese (FR/PT)
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- Category hub pages `/fr/odoo-hosting/`, `/pt/odoo-hosting/` to be built (currently 404)
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- Content in target language, not translated-from-machine Spanish
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### Arabic (AR)
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- RTL correct (`dir="rtl"`, Noto Sans Arabic) — do not alter
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- Author attribution: "فريق أودو إكسبرتوس"
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---
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## Prohibited patterns (quick checklist for agents)
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```
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[ ] Combat/war metaphors in H1, H2, or CTA
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[ ] Emoji in H2 headings (⚔️ 🔥 etc.)
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[ ] Unsourced percentage claims
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[ ] Fabricated review counts
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[ ] "Apex AI Research Labs LLC" in author/schema
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[ ] "Dr. María Elena Rodríguez" in byline/schema
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[ ] Spanish content under lang="en" or lang="de"
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[ ] Title > 60 chars
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[ ] Meta description identical to any other page
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[ ] og:locale mismatch (e.g. es_ES on a de page)
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```
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