odoo-expertos.com/docs/VOICE.md

Brand Voice & Content Standards — Odoo Expertos

Reference for all content agents writing or rewriting pages. Batch agents read this before touching any copy.

---

Core Tone

Expert. Factual. Consultative.

Odoo Expertos speaks as a senior ERP consultant advising a B2B buyer — not as an alarmist ad. The reader is an IT manager, CFO, or Operations Director evaluating a 3-5 year ERP investment.

Attribute	Yes	No
Authority	"Odoo 17 requires minimum 4 GB RAM per worker process"	"The BEST solution that will TRANSFORM your business!"
Evidence	"Per Odoo's public pricing page: Odoo.sh starts at €9.90/user/month"	"70% cost savings" (unsourced)
Urgency	A secondary CTA after factual content	H1 urgency ("ROBAN A TUS CLIENTES AHORA")
Expertise	Specific module names, version numbers, config steps	Generic "ERP transformation" filler
Citability	Short direct-answer blocks (134-167 words, self-contained)	Long preambles before the actual answer

---

Article Structure (all languages)

Opening pattern (AI-citable)

Every article opens with a 40-60 word direct answer to its primary keyword query. No preamble. No "In this guide we will explore…".

[Keyword query]: [Direct answer in 1-2 sentences]. [Quantified specifics where available]. [One actionable next step].

Example for mejor-hosting-odoo-2026:

El mejor hosting Odoo en 2026 depende del tamaño de tu empresa: para equipos de hasta 30 usuarios, Odoo.sh (desde €9,90/usuario/mes) ofrece actualizaciones automáticas y soporte oficial; para más de 50 usuarios, un VPS gestionado en Hetzner o DigitalOcean reduce el coste en un 40-60% según la configuración pública de Odoo.sh. Empieza comparando los planes en odoo.sh pricing.

H2 format

Convert declarative H2s to questions where the page answers them. The ES "¿Odoo Cloud vs Hosting Propio?" pattern is the reference.

Good:  ¿Qué infraestructura mínima necesita Odoo 17?
Bad:   Infraestructura para Odoo 17

Length targets

Page type	Minimum words	Target words
Thin article (rewrite)	1,500	1,800
Category hub	800	1,200
Comparison page	1,600	2,000
How-to / setup guide	1,800	2,200

Evidence rules

Every factual claim needs one of:

• A link to a public data source (Odoo.com pricing, G2, Capterra, Gartner, provider pricing page)
• A methodology disclosure ("in our lab test environment with 50 concurrent users")
• Removal if neither is possible

Prohibited claim patterns:

• X% ahorro/mejora/ROI without a source URL in the same sentence
• N,NNN reseñas verificadas without a link to the review platform
• Fabricated case study losses or wins ("perdí $180,000", "ganamos $500,000")
• "nuestro equipo evaluó durante tres meses" without a methodology link

---

Attribution

All content published under: Equipo Odoo Expertos

• <meta name="author" content="Equipo Odoo Expertos">
• Schema: "author": {"@type": "Organization", "@id": "https://www.odoo-expertos.com/#organization"}
• Visible byline (required once author pages exist): Por Equipo Odoo Expertos · [datePublished]

Do not use:

• "Dr. María Elena Rodríguez" or any fabricated individual
• "Apex AI Research Labs LLC"
• Generic "Admin" or no byline

---

Per-language content rules

Spanish (root — ES)

• Primary language for all new content. Fix ES canonical first; PT/FR duplicates auto-resolve.
• Titles: [keyword principal] — [beneficio concreto] | Odoo Expertos (max 60 chars)
• Do not use "IA" in English-target content (use "AI")

English (EN)

• Slugs must be English (/odoo-ai/ not /odoo-ia/; /odoo-hosting/ is OK)
• No Spanish words in H1/H2/body under lang="en"
• Attribution in English: "Odoo Expertos Team"

German (DE)

• Slugs in German where new (/odoo-ki/ for AI)
• Schema strings translated: "Inicio" → "Startseite", "Hosting Odoo" → "Odoo Hosting"
• hreflang="es" points to root ES URL — never /de/-prefixed Spanish slug

French / Portuguese (FR/PT)

• Category hub pages /fr/odoo-hosting/, /pt/odoo-hosting/ to be built (currently 404)
• Content in target language, not translated-from-machine Spanish

Arabic (AR)

• RTL correct (dir="rtl", Noto Sans Arabic) — do not alter
• Author attribution: "فريق أودو إكسبرتوس"

---

Prohibited patterns (quick checklist for agents)

[ ] Combat/war metaphors in H1, H2, or CTA
[ ] Emoji in H2 headings (⚔️ 🔥 etc.)
[ ] Unsourced percentage claims
[ ] Fabricated review counts
[ ] "Apex AI Research Labs LLC" in author/schema
[ ] "Dr. María Elena Rodríguez" in byline/schema
[ ] Spanish content under lang="en" or lang="de"
[ ] Title > 60 chars
[ ] Meta description identical to any other page
[ ] og:locale mismatch (e.g. es_ES on a de page)