oliver
168 lines
4.6 KiB
Markdown
168 lines
4.6 KiB
Markdown
# Profile Templates
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Ready-to-use templates for competitor profile sections and the summary document.
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## Contents
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- Quick Scan Template
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- Summary Comparison Table
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- Positioning Map
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- Competitive SWOT
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- Profile Update Changelog
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---
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## Quick Scan Template
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Abbreviated profile for when speed matters more than depth.
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```markdown
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# [Competitor Name] — Quick Profile
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**URL**: [website]
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**Generated**: [date]
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## At a Glance
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| Metric | Value |
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|--------|-------|
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| Tagline | [from homepage] |
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| Target audience | [inferred from copy] |
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| Pricing starts at | [lowest paid tier] |
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| Free tier/trial | [yes/no + details] |
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| Domain rank | [from DataForSEO] |
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| Est. organic traffic | [monthly] |
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| Organic keywords (top 10) | [count] |
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| Referring domains | [count] |
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## Positioning
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**Headline**: "[exact homepage headline]"
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**Subheadline**: "[exact subheadline]"
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**Positioning angle**: [1-2 sentence summary of how they position]
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## Pricing Summary
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| Tier | Price | Notable Inclusions |
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|------|-------|-------------------|
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| [tier] | [price] | [key items] |
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| [tier] | [price] | [key items] |
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## Key Takeaway
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[2-3 sentences: what makes this competitor notable, where they're strong, where they're weak]
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```
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---
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## Summary Comparison Table
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Use after profiling all competitors to create a side-by-side view.
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```markdown
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# Competitive Landscape Summary
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**Generated**: [date]
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**Your product**: [name]
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**Competitors profiled**: [count]
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## Side-by-Side Comparison
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| Dimension | [Your Product] | [Competitor 1] | [Competitor 2] | [Competitor 3] |
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|-----------|---------------|----------------|----------------|----------------|
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| **Tagline** | [yours] | [theirs] | [theirs] | [theirs] |
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| **Target audience** | [yours] | [theirs] | [theirs] | [theirs] |
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| **Positioning** | [angle] | [angle] | [angle] | [angle] |
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| **Starting price** | $[X]/mo | $[X]/mo | $[X]/mo | $[X]/mo |
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| **Free tier** | [yes/no] | [yes/no] | [yes/no] | [yes/no] |
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| **Domain rank** | [score] | [score] | [score] | [score] |
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| **Est. organic traffic** | [number] | [number] | [number] | [number] |
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| **Referring domains** | [count] | [count] | [count] | [count] |
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| **G2 rating** | [score] | [score] | [score] | [score] |
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| **Key strength** | [one-liner] | [one-liner] | [one-liner] | [one-liner] |
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| **Key weakness** | [one-liner] | [one-liner] | [one-liner] | [one-liner] |
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```
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---
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## Positioning Map
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Visual representation of where competitors sit along two key dimensions. Choose the two axes most relevant to your market.
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### Common Axis Pairs
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| Market Type | X-Axis | Y-Axis |
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|-------------|--------|--------|
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| SaaS tools | Simple → Complex | Cheap → Expensive |
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| Developer tools | Low-code → Code-first | Individual → Team |
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| B2B platforms | SMB-focused → Enterprise-focused | Point solution → Platform |
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| Content tools | Template-driven → Custom | Self-serve → Managed |
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### Format
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```markdown
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## Positioning Map
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**Axes**: [X-axis label] vs. [Y-axis label]
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[Y-axis high label]
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│
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│
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[Competitor A] │ [Competitor B]
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│
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───────────────────────┼───────────────────────
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[X-axis low] │ [X-axis high]
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│
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[Your Product] │ [Competitor C]
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│
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[Y-axis low label]
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### Interpretation
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- [1-2 sentences about what the map reveals]
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- [where the whitespace / opportunity is]
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```
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---
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## Competitive SWOT
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Per-competitor SWOT relative to your product.
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```markdown
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## SWOT: [Competitor] vs. [Your Product]
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### Strengths (theirs vs. ours)
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- [Where they genuinely outperform us — be honest]
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### Weaknesses (theirs vs. ours)
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- [Where they fall short compared to us — with evidence]
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### Opportunities (for us)
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- [Gaps in their offering we can exploit]
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- [Segments they're ignoring]
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- [Messaging angles they're missing]
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### Threats (from them)
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- [Areas where they're improving fast]
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- [Features they're building that overlap with us]
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- [Market moves that could shift perception]
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```
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---
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## Profile Update Changelog
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Append to the bottom of any profile when updating it.
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```markdown
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---
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## Change Log
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| Date | What Changed | Source |
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|------|-------------|--------|
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| [date] | Pricing increased from $X to $Y | Pricing page re-scrape |
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| [date] | Launched [feature] | Changelog scrape |
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| [date] | Domain rank changed from X to Y | DataForSEO re-pull |
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| [date] | Added [integration] | Integrations page re-scrape |
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```
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