oliver
111 lines
2.8 KiB
Markdown
111 lines
2.8 KiB
Markdown
# Platform Limits Reference
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Quick reference for hashtag limits, character counts, and visible text thresholds on each major social platform.
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## Instagram
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| Element | Limit |
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|---------|-------|
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| Max hashtags | 5 (official limit) |
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| Recommended hashtags | 3 – 5 |
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| Max caption chars | 2,200 |
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| Visible before "more" | ~125 chars |
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---
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## Facebook
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| Element | Limit |
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|---------|-------|
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| Max hashtags | No official limit |
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| Recommended hashtags | 1 – 2 |
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| Max post chars | 63,206 |
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| Ideal for engagement | 40 – 80 chars |
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## TikTok
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| Element | Limit |
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|---------|-------|
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| Max hashtags | 5 (since August 2025) |
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| Recommended hashtags | 3 – 5 |
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| Max caption chars | 4,000 |
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| Visible before "more" | ~150 chars |
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## LinkedIn
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| Element | Limit |
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|---------|-------|
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| Max hashtags | No official limit |
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| Recommended hashtags | 3 – 5 |
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| Max post chars | 3,000 |
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| Visible before "more" | ~210 chars |
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## Twitter/X
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| Element | Limit |
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|---------|-------|
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| Max hashtags | No official limit |
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| Recommended hashtags | 1 – 2 |
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| Max tweet chars | 280 (standard) / 25,000 (Premium+) |
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| Visible before "more" | Full tweet (280 standard) |
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## YouTube
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| Element | Limit |
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|---------|-------|
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| Max hashtags | 15 (exceeding this causes YouTube to ignore ALL hashtags) |
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| Recommended hashtags | 3 – 5 |
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| Max title chars | 100 (visible before truncation: ~70) |
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| Max description chars | 5,000 |
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| Visible before "Show more" | ~100 chars |
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> The first 3 hashtags in the description automatically appear above the title as clickable links. For Shorts, use 1 – 5 hashtags.
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## Pinterest
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| Element | Limit |
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|---------|-------|
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| Max hashtags | 20 per pin |
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| Recommended hashtags | 2 – 5 |
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| Max pin title chars | 100 |
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| Max description chars | 500 |
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| Visible before "More" | ~50 chars (desktop) |
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> Pinterest has deprioritized hashtags. Focus on keywords as natural sentences within the description for better SEO instead of relying on hashtags.
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## Threads (Meta)
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| Element | Limit |
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|---------|-------|
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| Max hashtags | 1 per post (topic tag) |
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| Recommended hashtags | 1 |
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| Max post chars | 500 |
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| Max with text attachment | 10,500 (500 + 10,000 expandable) |
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| Visible without expanding | First ~1 – 2 lines |
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> Threads limits topic tags to one per post. The platform is not hashtag-driven — the algorithm prioritizes content from followed accounts mixed with recommendations.
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---
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## Usage Tips
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- **Hashtags count against character limits** on all platforms
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- **Front-load your message** before the "more" truncation point
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- On Instagram and TikTok, fewer hashtags now outperform hashtag-stuffing
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- On LinkedIn, hashtags at the end of the post perform better than inline
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- On Facebook, hashtags have minimal impact on reach — use sparingly
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