oliver
214 lines
5.0 KiB
Markdown
214 lines
5.0 KiB
Markdown
# ASO Audit Report Template
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Use this structure for all ASO audit reports.
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---
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## Header
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```
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# ASO Audit: {App Name}
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**Store:** {Apple App Store / Google Play}
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**URL:** {listing URL}
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**Audit date:** {date}
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**Brand tier:** {Dominant / Established / Challenger} — {one-line justification}
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**Overall Score:** {score}/100 (Grade: {A/B/C/D/F})
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```
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---
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## Score Card
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```
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| Dimension | Score | Grade | Key Issue |
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|-----------|-------|-------|-----------|
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| Title & Subtitle | X/10 | {grade} | {one-line summary} |
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| Description | X/10 | {grade} | {one-line summary} |
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| Visual Assets | X/10 | {grade} | {one-line summary} |
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| Ratings & Reviews | X/10 | {grade} | {one-line summary} |
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| Metadata & Freshness | X/10 | {grade} | {one-line summary} |
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| Conversion Signals | X/10 | {grade} | {one-line summary} |
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| **OVERALL** | **{weighted}/100** | **{grade}** | |
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```
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Grade scale per dimension: 9-10 = A, 7-8 = B, 5-6 = C, 3-4 = D, 1-2 = F
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---
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## Top 3 Quick Wins
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Highest-impact changes that take under 1 hour:
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```
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### 1. {Action verb} — {specific change}
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**Impact:** {High/Medium} | **Effort:** {<15 min / <30 min / <1 hour}
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**Current:** {what it is now}
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**Recommended:** {exact replacement, with character count}
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**Why:** {one sentence explaining the impact}
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### 2. ...
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### 3. ...
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```
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---
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## Detailed Findings
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### Title & Subtitle Analysis
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```
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**Current title:** "{title}" ({X}/30 chars used)
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**Current subtitle/short desc:** "{subtitle}" ({X}/30 or /80 chars used)
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**Issues found:**
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- {issue 1}
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- {issue 2}
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**Recommended title:** "{new title}" ({X}/30 chars) — {rationale}
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**Recommended subtitle:** "{new subtitle}" ({X}/30 or /80 chars) — {rationale}
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```
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### Description Analysis
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```
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**First 3 lines (above fold):**
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> {quoted text}
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**Issues found:**
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- {issue 1}
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- {issue 2}
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**Keyword density (Google Play only):** {X}% — target: 2-3%
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**Top keywords found:** {keyword1} (Xn), {keyword2} (Xn), ...
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**Missing high-value keywords:** {keyword1}, {keyword2}, ...
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**Recommended first 3 lines:**
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> {rewritten text}
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```
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### Visual Assets Analysis
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```
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**Screenshots:** {count} ({store} shows first {3/all} in search)
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**Preview video:** {Yes/No}
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**Icon assessment:** {description}
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**Feature graphic (Google Play):** {Yes/No}
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**Screenshot audit:**
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1. {screenshot 1 description} — {pass/issue}
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2. {screenshot 2 description} — {pass/issue}
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...
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**Recommendations:**
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- {specific visual change 1}
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- {specific visual change 2}
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```
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### Ratings & Reviews Analysis
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```
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**Average rating:** {X.X} stars ({count} ratings)
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**Recent review sentiment:** {Positive/Mixed/Negative}
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**Common complaints:** {theme1}, {theme2}
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**Developer responses:** {Yes, active / Sporadic / None}
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**Recommendations:**
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- {specific action 1}
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- {specific action 2}
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```
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### Metadata & Freshness
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```
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**Last updated:** {date} ({X days/months ago})
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**Localizations:** {count} languages
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**Category:** {current category}
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**In-app events/LiveOps:** {Yes/No}
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**Recommendations:**
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- {specific action 1}
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- {specific action 2}
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```
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### Conversion Signals
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```
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**Price model:** {Free / Freemium / Paid}
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**IAP count:** {count}
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**Downloads (Google Play):** {range}
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**Social proof visible:** {awards, press, badges — or "none"}
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**Recommendations:**
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- {specific action 1}
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- {specific action 2}
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```
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---
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## Keyword Suggestions
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```
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| Keyword | Rationale | Where to Place | Priority |
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|---------|-----------|----------------|----------|
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| {keyword} | {why this keyword} | {title/subtitle/description/keyword field} | {High/Med/Low} |
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| ... | ... | ... | ... |
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```
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Note: Without paid ASO tools, exact search volume is unavailable. These
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suggestions are based on category analysis, competitor metadata, and semantic
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relevance. Validate with AppTweak, Sensor Tower, or MobileAction for volume data.
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---
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## Competitor Comparison (if applicable)
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```
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| Metric | {Your App} | {Competitor 1} | {Competitor 2} |
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|--------|-----------|----------------|----------------|
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| Title keywords | ... | ... | ... |
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| Rating | ... | ... | ... |
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| Screenshots | ... | ... | ... |
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| Video | ... | ... | ... |
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| Description keywords | ... | ... | ... |
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| Last updated | ... | ... | ... |
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| Overall ASO score | ... | ... | ... |
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```
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---
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## Priority Action Plan
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Ordered by impact (high to low), grouped by effort:
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```
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### Do This Week (Quick Wins)
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1. {action} — {expected impact}
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2. {action} — {expected impact}
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### Do This Month (Medium Effort)
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3. {action} — {expected impact}
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4. {action} — {expected impact}
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### Plan for Next Quarter (High Effort)
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5. {action} — {expected impact}
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6. {action} — {expected impact}
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```
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---
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## Limitations
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Always include this section:
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> **What this audit cannot measure without paid ASO tools:**
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>
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> - Exact keyword search volume and difficulty scores
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> - Historical keyword ranking positions
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> - Download and revenue estimates
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> - Apple keyword field contents (hidden from public view)
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> - Install conversion rate data (only available to app owner in console)
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> - A/B test results from previous experiments
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>
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> For these data points, consider using AppTweak ($69/mo), Sensor Tower, or
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> MobileAction ($69/mo).
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