Oliver
24 lines
732 B
Markdown
24 lines
732 B
Markdown
# 002 — Cold email at scale: from one-off to campaign
|
|
|
|
**Status:** Idea
|
|
**Tags:** Marketing, Cold Email, Automation
|
|
|
|
## Research notes
|
|
|
|
- We already have a cold email speed-run post — this would be the "next level"
|
|
- Moving from single emails to sequenced campaigns
|
|
- Follow-ups, A/B testing, reply detection
|
|
- CRM integration for tracking
|
|
|
|
## Outline
|
|
|
|
1. Why one-off cold emails leave money on the table
|
|
2. Building a sequence: intro → follow-up 1 → follow-up 2 → breakup
|
|
3. Using Hermes Agent tools for reply detection and routing
|
|
4. Measuring open rates, reply rates, conversion
|
|
5. Tying into a CRM (Odoo?) for pipeline tracking
|
|
|
|
## References
|
|
|
|
- Existing cold email speed-run post
|
|
- Alex Hormozi / Cold email playbooks |