derez.ai/blog/ideas/002-cold-email-at-scale.md

002 — Cold email at scale: from one-off to campaign

Status: Idea Tags: Marketing, Cold Email, Automation

Research notes

• We already have a cold email speed-run post — this would be the "next level"
• Moving from single emails to sequenced campaigns
• Follow-ups, A/B testing, reply detection
• CRM integration for tracking

Outline

1. Why one-off cold emails leave money on the table
2. Building a sequence: intro → follow-up 1 → follow-up 2 → breakup
3. Using Hermes Agent tools for reply detection and routing
4. Measuring open rates, reply rates, conversion
5. Tying into a CRM (Odoo?) for pipeline tracking

References

• Existing cold email speed-run post
• Alex Hormozi / Cold email playbooks