derez.ai/data/launch-status.json

{
  "campaign": "derez.ai Prelaunch",
  "day": 1,
  "total_days": 14,
  "status": "active",
  "updated": "2026-06-09T17:00:10-04:00",
  "kpis": [
    {
      "id": "signups",
      "current": 0,
      "target": 20
    },
    {
      "id": "visitors",
      "current": 0,
      "target": 500
    },
    {
      "id": "emails",
      "current": 0,
      "target": 50
    },
    {
      "id": "backlinks",
      "current": 0,
      "target": 10
    },
    {
      "id": "influencers",
      "current": 0,
      "target": 5
    },
    {
      "id": "testimonials",
      "current": 0,
      "target": 5
    },
    {
      "id": "impressions",
      "current": 0,
      "target": 2000
    },
    {
      "id": "directory",
      "current": 0,
      "target": 3
    }
  ],
  "actions": [
    {
      "day": 1,
      "action": "Set up friends & family invite list (20\u201330 contacts)",
      "owner": "Oliver",
      "status": "today"
    },
    {
      "day": 1,
      "action": "Generate & configure referral coupon codes in Stripe",
      "owner": "Mint",
      "status": "today"
    },
    {
      "day": 1,
      "action": "Create prelaunch landing page / launch-dashboard",
      "owner": "Mint",
      "status": "done"
    },
    {
      "day": 1,
      "action": "Submit to Google Search Console + Bing Webmaster Tools",
      "owner": "Mint",
      "status": "today"
    },
    {
      "day": 1,
      "action": "Set up UTM tracking for all campaign links",
      "owner": "Mint",
      "status": "today"
    },
    {
      "day": 2,
      "action": "Send friends & family invitation emails",
      "owner": "Oliver",
      "status": "pending"
    },
    {
      "day": 2,
      "action": "Create F&F onboarding docs (1-pager + video)",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 2,
      "action": "Set up dedicated F&F Telegram/Discord group",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 2,
      "action": "Submit to Product Hunt \u2014 create draft listing",
      "owner": "Oliver",
      "status": "pending"
    },
    {
      "day": 3,
      "action": "Start influencer research: compile list of 30 targets",
      "owner": "Oliver",
      "status": "pending"
    },
    {
      "day": 3,
      "action": "Write influencer outreach email template",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 3,
      "action": "Submit to BetaList, AlternativeTo, G2 directories",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 4,
      "action": "Send first batch of influencer DMs/emails (top 10)",
      "owner": "Oliver",
      "status": "pending"
    },
    {
      "day": 4,
      "action": "Pitch guest post: 'Deploy AI agents in 5 min' to 5 blogs",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 4,
      "action": "Set up HARO / Qwoted / Connectively alerts",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 4,
      "action": "First friends & family onboardings go live",
      "owner": "Oliver",
      "status": "pending"
    },
    {
      "day": 5,
      "action": "Follow up on influencer DMs (non-responders)",
      "owner": "Oliver",
      "status": "pending"
    },
    {
      "day": 5,
      "action": "Create 3 social posts (X/LinkedIn) about launch",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 5,
      "action": "Send F&F NPS survey #1",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 6,
      "action": "Publish first social proof tweet: F&F testimonial",
      "owner": "Oliver",
      "status": "pending"
    },
    {
      "day": 6,
      "action": "Write blog post: 'Why I built Derez.ai'",
      "owner": "Oliver",
      "status": "pending"
    },
    {
      "day": 6,
      "action": "Check Google indexing status \u2014 escalate if not indexed",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 7,
      "action": "Mid-campaign review: KPI check vs targets",
      "owner": "Both",
      "status": "pending"
    },
    {
      "day": 7,
      "action": "Second batch influencer outreach (next 10 targets)",
      "owner": "Oliver",
      "status": "pending"
    },
    {
      "day": 7,
      "action": "Polish Product Hunt listing with F&F feedback quotes",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 8,
      "action": "Guest post #1 published \u2014 monitor backlinks",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 8,
      "action": "Send affiliate program details to confirmed influencers",
      "owner": "Oliver",
      "status": "pending"
    },
    {
      "day": 8,
      "action": "Content sprint: write 5 more social posts",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 9,
      "action": "Follow up guest post pitches \u2014 pitch 5 more blogs",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 9,
      "action": "Record demo video (screen recording 3 min)",
      "owner": "Oliver",
      "status": "pending"
    },
    {
      "day": 9,
      "action": "Email list: send first newsletter teaser",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 10,
      "action": "Launch day prep: schedule Product Hunt live",
      "owner": "Oliver",
      "status": "pending"
    },
    {
      "day": 10,
      "action": "Coordinate influencer posts for launch day",
      "owner": "Both",
      "status": "pending"
    },
    {
      "day": 10,
      "action": "Prepare launch day email blast",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 11,
      "action": "\ud83d\ude80 LAUNCH DAY \u2014 Product Hunt go-live",
      "owner": "Both",
      "status": "pending"
    },
    {
      "day": 11,
      "action": "Social storm: all platforms post simultaneously",
      "owner": "Oliver",
      "status": "pending"
    },
    {
      "day": 11,
      "action": "Influencers publish their content",
      "owner": "Influencers",
      "status": "pending"
    },
    {
      "day": 12,
      "action": "Post-launch: reply to every Product Hunt comment",
      "owner": "Oliver",
      "status": "pending"
    },
    {
      "day": 12,
      "action": "Monitor signups & traffic spike \u2014 adjust messaging",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 13,
      "action": "Follow up on all pending leads from launch",
      "owner": "Oliver",
      "status": "pending"
    },
    {
      "day": 13,
      "action": "Send thank-you emails to F&F + influencers",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 14,
      "action": "Final KPI review & retrospective",
      "owner": "Both",
      "status": "pending"
    },
    {
      "day": 14,
      "action": "Compile lessons learned doc",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 14,
      "action": "Decide: full public launch or iterate based on data",
      "owner": "Oliver",
      "status": "pending"
    }
  ],
  "notes": "Day 1 auto-update at 17:00 UTC"
}