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blog: reframe series intro — inspire reuse, tease open-source sales profile in next story

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Oliver
2026-07-09 08:07:34 -03:00
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blog/posts/building-a-company-intro.html
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<meta name="robots" content="index, follow" />
<link rel="canonical" href="https://derez.ai/blog/posts/building-a-company-intro.html" />
<title>Building a Company — How We Use Hermes at derez.ai (Series Intro) | derez.ai Blog</title>
<meta name="description" content="We're building a company on top of our own product. This series follows how derez.ai uses Hermes Agent internally — real workflows, real numbers, real lessons." />
<meta name="description" content="We're building a company on top of our own product — and packaging everything we build so you can reuse it. This series follows how derez.ai uses Hermes Agent to run daily operations, and the next story will open-source the entire setup." />
<meta property="og:type" content="article" />
<meta property="og:url" content="https://derez.ai/blog/posts/building-a-company-intro.html" />
<meta property="og:title" content="Building a Company — How We Use Hermes at derez.ai (Series Intro)" />
<meta property="og:description" content="We're building a company on top of our own product. This series follows how derez.ai uses Hermes Agent internally — real workflows, real numbers, real lessons." />
<meta property="og:description" content="We're building a company on top of our own product — and packaging everything we build so you can reuse it. This series follows how derez.ai uses Hermes Agent to run daily operations, and the next story will open-source the entire setup." />
<meta name="twitter:card" content="summary_large_image" />
<meta name="twitter:title" content="Building a Company — How We Use Hermes at derez.ai (Series Intro)" />
<script defer data-domain="derez.ai" src="https://plausible.odoo4projects.com/js/script.file-downloads.outbound-links.tagged-events.js"></script>
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<p>At derez.ai, we decided to go the other way. Every Hermes agent we sell is the same product we use internally. Our cold emails are written by a Hermes agent. Our CRM is managed by a Hermes agent. Our inbox is sorted by a Hermes agent. Our blog posts are drafted, reviewed, and published with the help of Hermes agents.</p>
<p>This series is the story of how that works.</p>
<p>This series exists to inspire <em>you</em> to do the same. Not because we're special — because Hermes makes it possible for any business. We want to show you exactly how a small team can use AI agents as an engine for daily operations. Real workflows, real prompts, real results, real mistakes.</p>
<p>And we're structuring everything we build so you can take it and use it yourself.</p>
<h2>Why a series?</h2>
<p>Because the real story isn't "we use our own product" — that's a one-liner. The real story is the <em>how</em>:</p>
<p>Because the real story isn't "we use our own product" — that's a one-liner. The real story is the <em>how</em>, and that "how" should be something <strong>you can copy</strong>.</p>
<p>Every workflow we build is designed to be reusable. We're not writing custom scripts for a one-off setup. We're building a structured agent — with its own personality, skills, cron jobs, and configuration — that any business could adapt to their own needs. Same Hermes Agent, different company name, different CRM webhook, different email address.</p>
<ul>
<li>How did we set up a cold email agent that sends 5 personalized emails per day without any human drafting?</li>
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<li>How do we handle the awkward moments — when the agent drafts a bad email, or misclassifies a prospect, or sends something Oliver wouldn't have written?</li>
</ul>
<p>Each post will cover one workflow, start to finish. The setup, the prompts, the mistakes, the fixes. Real numbers, not theory.</p>
<p>Each post will cover one workflow, start to finish. The setup, the prompts, the mistakes, the fixes. Real numbers, not theory — packaged so you can use the same patterns.</p>
<div class="series-card">
<h3>What to expect</h3>
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<li><strong>8 skills</strong> installed on our sales agent — cold email, CRM, email sending, pain point tracking, affiliate program, and more</li>
<li><strong>Hundreds of emails</strong> sent through the agent — some replied to, most ignored, a few productive conversations started</li>
<li><strong>One dedicated sales profile</strong> — a separate Hermes agent that only does sales work, isolated from the main agent</li>
<li><strong>One reusable distribution</strong> — the entire sales agent packaged as a template with {{VARS}} instead of hardcoded values, ready for any company to adapt</li>
</ul>
<p>It's not a perfect system. We still have spam filters learning our patterns. We still send emails that get no reply. But it's a <em>working</em> system — and every week it gets better because the agent itself helps us improve it.</p>
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<p>The agent is not a tool we use. The agent is a colleague who works on the business with us.</p>
<div class="pro-tip">
<p><strong>Next up:</strong> How we set up a dedicated sales agent profile with its own personality, skills, and cron jobs — and why a separate profile was the right move for our workflow.</p>
<p><strong>Coming up in the next story:</strong> We're releasing the entire sales agent profile as an open-source Hermes profile distribution. Every skill, every cron job, every template — with {{VARS}} placeholders so you can plug in your own company name, CRM webhook, and email address. One command to install, five minutes to configure. That's the whole point of this series: build it once, share it, and let everyone run their business on Hermes.</p>
</div>
<div class="pro-tip" style="border-left-color: #888; margin-top: 40px;">