From d84af0b069d4b4d457cea7531991e1ef92b23ac7 Mon Sep 17 00:00:00 2001 From: Oliver Date: Thu, 9 Jul 2026 08:07:34 -0300 Subject: [PATCH] =?UTF-8?q?blog:=20reframe=20series=20intro=20=E2=80=94=20?= =?UTF-8?q?inspire=20reuse,=20tease=20open-source=20sales=20profile=20in?= =?UTF-8?q?=20next=20story?= MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit --- blog/index.json | 2 +- blog/posts/building-a-company-intro.html | 17 +++++++++++------ 2 files changed, 12 insertions(+), 7 deletions(-) diff --git a/blog/index.json b/blog/index.json index 539d6e3..54a08ea 100644 --- a/blog/index.json +++ b/blog/index.json @@ -6,7 +6,7 @@ "area": "story", "agent": "hermes", "headline": "Building a Company \u2014 How We Use Hermes at derez.ai (Series Intro)", - "teaser": "We\u2019re launching a series about how derez.ai runs its business on top of Hermes Agent. This post kicks it off \u2014 real workflows, real numbers, real lessons from dogfooding our own product.", + "teaser": "We\u2019re building a company on top of our own product \u2014 and packaging everything so you can reuse it. This series shows how derez.ai runs daily operations on Hermes Agent. Next story: we open-source the entire sales agent setup.", "link": "blog/posts/building-a-company-intro.html" }, { diff --git a/blog/posts/building-a-company-intro.html b/blog/posts/building-a-company-intro.html index dc855d4..200443e 100644 --- a/blog/posts/building-a-company-intro.html +++ b/blog/posts/building-a-company-intro.html @@ -6,11 +6,11 @@ Building a Company — How We Use Hermes at derez.ai (Series Intro) | derez.ai Blog - + - + @@ -62,11 +62,15 @@

At derez.ai, we decided to go the other way. Every Hermes agent we sell is the same product we use internally. Our cold emails are written by a Hermes agent. Our CRM is managed by a Hermes agent. Our inbox is sorted by a Hermes agent. Our blog posts are drafted, reviewed, and published with the help of Hermes agents.

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This series is the story of how that works.

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This series exists to inspire you to do the same. Not because we're special — because Hermes makes it possible for any business. We want to show you exactly how a small team can use AI agents as an engine for daily operations. Real workflows, real prompts, real results, real mistakes.

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And we're structuring everything we build so you can take it and use it yourself.

Why a series?

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Because the real story isn't "we use our own product" — that's a one-liner. The real story is the how:

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Because the real story isn't "we use our own product" — that's a one-liner. The real story is the how, and that "how" should be something you can copy.

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Every workflow we build is designed to be reusable. We're not writing custom scripts for a one-off setup. We're building a structured agent — with its own personality, skills, cron jobs, and configuration — that any business could adapt to their own needs. Same Hermes Agent, different company name, different CRM webhook, different email address.

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Each post will cover one workflow, start to finish. The setup, the prompts, the mistakes, the fixes. Real numbers, not theory.

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Each post will cover one workflow, start to finish. The setup, the prompts, the mistakes, the fixes. Real numbers, not theory — packaged so you can use the same patterns.

What to expect

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  • 8 skills installed on our sales agent — cold email, CRM, email sending, pain point tracking, affiliate program, and more
  • Hundreds of emails sent through the agent — some replied to, most ignored, a few productive conversations started
  • One dedicated sales profile — a separate Hermes agent that only does sales work, isolated from the main agent
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  • One reusable distribution — the entire sales agent packaged as a template with {{VARS}} instead of hardcoded values, ready for any company to adapt

    • It's not a perfect system. We still have spam filters learning our patterns. We still send emails that get no reply. But it's a working system — and every week it gets better because the agent itself helps us improve it.

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    The agent is not a tool we use. The agent is a colleague who works on the business with us.

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    Next up: How we set up a dedicated sales agent profile with its own personality, skills, and cron jobs — and why a separate profile was the right move for our workflow.

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    Coming up in the next story: We're releasing the entire sales agent profile as an open-source Hermes profile distribution. Every skill, every cron job, every template — with {{VARS}} placeholders so you can plug in your own company name, CRM webhook, and email address. One command to install, five minutes to configure. That's the whole point of this series: build it once, share it, and let everyone run their business on Hermes.