prelaunch: create launch dashboard + daily cron updates

- New launch-dashboard.html: KPI grid, 14-day action plan, strategy overview, items-needed checklist, daily routine, cron schedule - Nav link '🚀 Launch' added to main site header - data/launch-status.json: data file updated daily at 03:00 by cron - scripts/update-dashboard.py: advances day, probes KPIs, marks today's actions - cron jobs configured: • 03:00 daily — dashboard update script + git commit/push • 09:00 daily — 1-hour working session reminder
2026-06-09 14:03:44 -03:00
parent d0d9f7f95e
commit 3d1c9be1d0
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+{
+  "campaign": "derez.ai Prelaunch",
+  "day": 1,
+  "total_days": 14,
+  "status": "active",
+  "updated": "2026-06-09T17:00:10-04:00",
+  "kpis": [
+    {
+      "id": "signups",
+      "current": 0,
+      "target": 20
+    },
+    {
+      "id": "visitors",
+      "current": 0,
+      "target": 500
+    },
+    {
+      "id": "emails",
+      "current": 0,
+      "target": 50
+    },
+    {
+      "id": "backlinks",
+      "current": 0,
+      "target": 10
+    },
+    {
+      "id": "influencers",
+      "current": 0,
+      "target": 5
+    },
+    {
+      "id": "testimonials",
+      "current": 0,
+      "target": 5
+    },
+    {
+      "id": "impressions",
+      "current": 0,
+      "target": 2000
+    },
+    {
+      "id": "directory",
+      "current": 0,
+      "target": 3
+    }
+  ],
+  "actions": [
+    {
+      "day": 1,
+      "action": "Set up friends & family invite list (20\u201330 contacts)",
+      "owner": "Oliver",
+      "status": "today"
+    },
+    {
+      "day": 1,
+      "action": "Generate & configure referral coupon codes in Stripe",
+      "owner": "Mint",
+      "status": "today"
+    },
+    {
+      "day": 1,
+      "action": "Create prelaunch landing page / launch-dashboard",
+      "owner": "Mint",
+      "status": "done"
+    },
+    {
+      "day": 1,
+      "action": "Submit to Google Search Console + Bing Webmaster Tools",
+      "owner": "Mint",
+      "status": "today"
+    },
+    {
+      "day": 1,
+      "action": "Set up UTM tracking for all campaign links",
+      "owner": "Mint",
+      "status": "today"
+    },
+    {
+      "day": 2,
+      "action": "Send friends & family invitation emails",
+      "owner": "Oliver",
+      "status": "pending"
+    },
+    {
+      "day": 2,
+      "action": "Create F&F onboarding docs (1-pager + video)",
+      "owner": "Mint",
+      "status": "pending"
+    },
+    {
+      "day": 2,
+      "action": "Set up dedicated F&F Telegram/Discord group",
+      "owner": "Mint",
+      "status": "pending"
+    },
+    {
+      "day": 2,
+      "action": "Submit to Product Hunt \u2014 create draft listing",
+      "owner": "Oliver",
+      "status": "pending"
+    },
+    {
+      "day": 3,
+      "action": "Start influencer research: compile list of 30 targets",
+      "owner": "Oliver",
+      "status": "pending"
+    },
+    {
+      "day": 3,
+      "action": "Write influencer outreach email template",
+      "owner": "Mint",
+      "status": "pending"
+    },
+    {
+      "day": 3,
+      "action": "Submit to BetaList, AlternativeTo, G2 directories",
+      "owner": "Mint",
+      "status": "pending"
+    },
+    {
+      "day": 4,
+      "action": "Send first batch of influencer DMs/emails (top 10)",
+      "owner": "Oliver",
+      "status": "pending"
+    },
+    {
+      "day": 4,
+      "action": "Pitch guest post: 'Deploy AI agents in 5 min' to 5 blogs",
+      "owner": "Mint",
+      "status": "pending"
+    },
+    {
+      "day": 4,
+      "action": "Set up HARO / Qwoted / Connectively alerts",
+      "owner": "Mint",
+      "status": "pending"
+    },
+    {
+      "day": 4,
+      "action": "First friends & family onboardings go live",
+      "owner": "Oliver",
+      "status": "pending"
+    },
+    {
+      "day": 5,
+      "action": "Follow up on influencer DMs (non-responders)",
+      "owner": "Oliver",
+      "status": "pending"
+    },
+    {
+      "day": 5,
+      "action": "Create 3 social posts (X/LinkedIn) about launch",
+      "owner": "Mint",
+      "status": "pending"
+    },
+    {
+      "day": 5,
+      "action": "Send F&F NPS survey #1",
+      "owner": "Mint",
+      "status": "pending"
+    },
+    {
+      "day": 6,
+      "action": "Publish first social proof tweet: F&F testimonial",
+      "owner": "Oliver",
+      "status": "pending"
+    },
+    {
+      "day": 6,
+      "action": "Write blog post: 'Why I built Derez.ai'",
+      "owner": "Oliver",
+      "status": "pending"
+    },
+    {
+      "day": 6,
+      "action": "Check Google indexing status \u2014 escalate if not indexed",
+      "owner": "Mint",
+      "status": "pending"
+    },
+    {
+      "day": 7,
+      "action": "Mid-campaign review: KPI check vs targets",
+      "owner": "Both",
+      "status": "pending"
+    },
+    {
+      "day": 7,
+      "action": "Second batch influencer outreach (next 10 targets)",
+      "owner": "Oliver",
+      "status": "pending"
+    },
+    {
+      "day": 7,
+      "action": "Polish Product Hunt listing with F&F feedback quotes",
+      "owner": "Mint",
+      "status": "pending"
+    },
+    {
+      "day": 8,
+      "action": "Guest post #1 published \u2014 monitor backlinks",
+      "owner": "Mint",
+      "status": "pending"
+    },
+    {
+      "day": 8,
+      "action": "Send affiliate program details to confirmed influencers",
+      "owner": "Oliver",
+      "status": "pending"
+    },
+    {
+      "day": 8,
+      "action": "Content sprint: write 5 more social posts",
+      "owner": "Mint",
+      "status": "pending"
+    },
+    {
+      "day": 9,
+      "action": "Follow up guest post pitches \u2014 pitch 5 more blogs",
+      "owner": "Mint",
+      "status": "pending"
+    },
+    {
+      "day": 9,
+      "action": "Record demo video (screen recording 3 min)",
+      "owner": "Oliver",
+      "status": "pending"
+    },
+    {
+      "day": 9,
+      "action": "Email list: send first newsletter teaser",
+      "owner": "Mint",
+      "status": "pending"
+    },
+    {
+      "day": 10,
+      "action": "Launch day prep: schedule Product Hunt live",
+      "owner": "Oliver",
+      "status": "pending"
+    },
+    {
+      "day": 10,
+      "action": "Coordinate influencer posts for launch day",
+      "owner": "Both",
+      "status": "pending"
+    },
+    {
+      "day": 10,
+      "action": "Prepare launch day email blast",
+      "owner": "Mint",
+      "status": "pending"
+    },
+    {
+      "day": 11,
+      "action": "\ud83d\ude80 LAUNCH DAY \u2014 Product Hunt go-live",
+      "owner": "Both",
+      "status": "pending"
+    },
+    {
+      "day": 11,
+      "action": "Social storm: all platforms post simultaneously",
+      "owner": "Oliver",
+      "status": "pending"
+    },
+    {
+      "day": 11,
+      "action": "Influencers publish their content",
+      "owner": "Influencers",
+      "status": "pending"
+    },
+    {
+      "day": 12,
+      "action": "Post-launch: reply to every Product Hunt comment",
+      "owner": "Oliver",
+      "status": "pending"
+    },
+    {
+      "day": 12,
+      "action": "Monitor signups & traffic spike \u2014 adjust messaging",
+      "owner": "Mint",
+      "status": "pending"
+    },
+    {
+      "day": 13,
+      "action": "Follow up on all pending leads from launch",
+      "owner": "Oliver",
+      "status": "pending"
+    },
+    {
+      "day": 13,
+      "action": "Send thank-you emails to F&F + influencers",
+      "owner": "Mint",
+      "status": "pending"
+    },
+    {
+      "day": 14,
+      "action": "Final KPI review & retrospective",
+      "owner": "Both",
+      "status": "pending"
+    },
+    {
+      "day": 14,
+      "action": "Compile lessons learned doc",
+      "owner": "Mint",
+      "status": "pending"
+    },
+    {
+      "day": 14,
+      "action": "Decide: full public launch or iterate based on data",
+      "owner": "Oliver",
+      "status": "pending"
+    }
+  ],
+  "notes": "Day 1 auto-update at 17:00 UTC"
+}