diff --git a/data/launch-status.json b/data/launch-status.json new file mode 100644 index 0000000..cdf5cf8 --- /dev/null +++ b/data/launch-status.json @@ -0,0 +1,316 @@ +{ + "campaign": "derez.ai Prelaunch", + "day": 1, + "total_days": 14, + "status": "active", + "updated": "2026-06-09T17:00:10-04:00", + "kpis": [ + { + "id": "signups", + "current": 0, + "target": 20 + }, + { + "id": "visitors", + "current": 0, + "target": 500 + }, + { + "id": "emails", + "current": 0, + "target": 50 + }, + { + "id": "backlinks", + "current": 0, + "target": 10 + }, + { + "id": "influencers", + "current": 0, + "target": 5 + }, + { + "id": "testimonials", + "current": 0, + "target": 5 + }, + { + "id": "impressions", + "current": 0, + "target": 2000 + }, + { + "id": "directory", + "current": 0, + "target": 3 + } + ], + "actions": [ + { + "day": 1, + "action": "Set up friends & family invite list (20\u201330 contacts)", + "owner": "Oliver", + "status": "today" + }, + { + "day": 1, + "action": "Generate & configure referral coupon codes in Stripe", + "owner": "Mint", + "status": "today" + }, + { + "day": 1, + "action": "Create prelaunch landing page / launch-dashboard", + "owner": "Mint", + "status": "done" + }, + { + "day": 1, + "action": "Submit to Google Search Console + Bing Webmaster Tools", + "owner": "Mint", + "status": "today" + }, + { + "day": 1, + "action": "Set up UTM tracking for all campaign links", + "owner": "Mint", + "status": "today" + }, + { + "day": 2, + "action": "Send friends & family invitation emails", + "owner": "Oliver", + "status": "pending" + }, + { + "day": 2, + "action": "Create F&F onboarding docs (1-pager + video)", + "owner": "Mint", + "status": "pending" + }, + { + "day": 2, + "action": "Set up dedicated F&F Telegram/Discord group", + "owner": "Mint", + "status": "pending" + }, + { + "day": 2, + "action": "Submit to Product Hunt \u2014 create draft listing", + "owner": "Oliver", + "status": "pending" + }, + { + "day": 3, + "action": "Start influencer research: compile list of 30 targets", + "owner": "Oliver", + "status": "pending" + }, + { + "day": 3, + "action": "Write influencer outreach email template", + "owner": "Mint", + "status": "pending" + }, + { + "day": 3, + "action": "Submit to BetaList, AlternativeTo, G2 directories", + "owner": "Mint", + "status": "pending" + }, + { + "day": 4, + "action": "Send first batch of influencer DMs/emails (top 10)", + "owner": "Oliver", + "status": "pending" + }, + { + "day": 4, + "action": "Pitch guest post: 'Deploy AI agents in 5 min' to 5 blogs", + "owner": "Mint", + "status": "pending" + }, + { + "day": 4, + "action": "Set up HARO / Qwoted / Connectively alerts", + "owner": "Mint", + "status": "pending" + }, + { + "day": 4, + "action": "First friends & family onboardings go live", + "owner": "Oliver", + "status": "pending" + }, + { + "day": 5, + "action": "Follow up on influencer DMs (non-responders)", + "owner": "Oliver", + "status": "pending" + }, + { + "day": 5, + "action": "Create 3 social posts (X/LinkedIn) about launch", + "owner": "Mint", + "status": "pending" + }, + { + "day": 5, + "action": "Send F&F NPS survey #1", + "owner": "Mint", + "status": "pending" + }, + { + "day": 6, + "action": "Publish first social proof tweet: F&F testimonial", + "owner": "Oliver", + "status": "pending" + }, + { + "day": 6, + "action": "Write blog post: 'Why I built Derez.ai'", + "owner": "Oliver", + "status": "pending" + }, + { + "day": 6, + "action": "Check Google indexing status \u2014 escalate if not indexed", + "owner": "Mint", + "status": "pending" + }, + { + "day": 7, + "action": "Mid-campaign review: KPI check vs targets", + "owner": "Both", + "status": "pending" + }, + { + "day": 7, + "action": "Second batch influencer outreach (next 10 targets)", + "owner": "Oliver", + "status": "pending" + }, + { + "day": 7, + "action": "Polish Product Hunt listing with F&F feedback quotes", + "owner": "Mint", + "status": "pending" + }, + { + "day": 8, + "action": "Guest post #1 published \u2014 monitor backlinks", + "owner": "Mint", + "status": "pending" + }, + { + "day": 8, + "action": "Send affiliate program details to confirmed influencers", + "owner": "Oliver", + "status": "pending" + }, + { + "day": 8, + "action": "Content sprint: write 5 more social posts", + "owner": "Mint", + "status": "pending" + }, + { + "day": 9, + "action": "Follow up guest post pitches \u2014 pitch 5 more blogs", + "owner": "Mint", + "status": "pending" + }, + { + "day": 9, + "action": "Record demo video (screen recording 3 min)", + "owner": "Oliver", + "status": "pending" + }, + { + "day": 9, + "action": "Email list: send first newsletter teaser", + "owner": "Mint", + "status": "pending" + }, + { + "day": 10, + "action": "Launch day prep: schedule Product Hunt live", + "owner": "Oliver", + "status": "pending" + }, + { + "day": 10, + "action": "Coordinate influencer posts for launch day", + "owner": "Both", + "status": "pending" + }, + { + "day": 10, + "action": "Prepare launch day email blast", + "owner": "Mint", + "status": "pending" + }, + { + "day": 11, + "action": "\ud83d\ude80 LAUNCH DAY \u2014 Product Hunt go-live", + "owner": "Both", + "status": "pending" + }, + { + "day": 11, + "action": "Social storm: all platforms post simultaneously", + "owner": "Oliver", + "status": "pending" + }, + { + "day": 11, + "action": "Influencers publish their content", + "owner": "Influencers", + "status": "pending" + }, + { + "day": 12, + "action": "Post-launch: reply to every Product Hunt comment", + "owner": "Oliver", + "status": "pending" + }, + { + "day": 12, + "action": "Monitor signups & traffic spike \u2014 adjust messaging", + "owner": "Mint", + "status": "pending" + }, + { + "day": 13, + "action": "Follow up on all pending leads from launch", + "owner": "Oliver", + "status": "pending" + }, + { + "day": 13, + "action": "Send thank-you emails to F&F + influencers", + "owner": "Mint", + "status": "pending" + }, + { + "day": 14, + "action": "Final KPI review & retrospective", + "owner": "Both", + "status": "pending" + }, + { + "day": 14, + "action": "Compile lessons learned doc", + "owner": "Mint", + "status": "pending" + }, + { + "day": 14, + "action": "Decide: full public launch or iterate based on data", + "owner": "Oliver", + "status": "pending" + } + ], + "notes": "Day 1 auto-update at 17:00 UTC" +} \ No newline at end of file diff --git a/index.html b/index.html index f86d950..10d7da8 100644 --- a/index.html +++ b/index.html @@ -1466,6 +1466,7 @@
| Day | +Action | +Owner | +Status | +
|---|
Invite 20โ30 trusted contacts to beta test at discounted rates. Each gets:
+Goal: 20 signups, 5 detailed testimonials
+Three-pronged approach:
+Goal: 10 quality backlinks, rank in top 5 for "AI agent hosting"
+Target micro-influencers in AI/ML/DevOps spaces:
+Goal: 5 confirmed partnerships, 3 social mentions
+Goal: 500 unique visitors, 50 email captures, 20 paid signups by launch
+Every day at 09:00 PYST (America/Asuncion) โ 60 minutes.
+data/launch-status.json for Oliver to review at 09:00.+ Check off items as you deliver them. This list is saved in your browser. +
+