4.5 KiB
4.5 KiB
Weekly log
One entry per week. The hypothesis and the metric are written before the change ships; the measurement is filled in by the following week's run. A week without a measurement is an unfinished week.
| Week | Date | Change | Hypothesis | Metric watched | Expected | Measured | Verdict |
|---|---|---|---|---|---|---|---|
| 0 | 2026-10-24 | Instrumentation: Plausible tag on 1,206 pages, Affiliate Click / Outbound Click custom events, UTM on 479 outbound links, CTA blocks on 6 homepages + 6 hosting hubs, weekly loop installed |
Without measurement every change is a guess | all | baseline established | n/a (setup) | keep |
| 1 | 2026-10-24 | .agents/product-marketing.md (d82af02): ICP, pains, objections, proof policy, positioning — the source of truth every later week reads |
Copy decisions were being re-litigated weekly; without fixed positioning each change invents its own | none (enabler); guardrail = no ranking loss | no regression | pending (week 2 run) | keep |
| 2 | 2026-10-24 | 2e0882d: removed the 3 invented testimonials, the ISO 27001 / SOC 2 trust badges and the placeholder phone from the 6 homepages |
Invented proof is an E-E-A-T and legal liability, and it undermines the affiliate pitch it sits next to | GSC impressions on / and the locale homes (guardrail: must not fall); Plausible outbound CTR |
no ranking gain assumed; risk removed | pending (Friday run) | keep |
| 3 | 2026-10-24 | 2e0882d: titles + descriptions rewritten on 3 pages covering 6 of the 17 page-1 zero-click queries (¿De dónde es Odoo?, Odoo en Honduras: facturación DEI, Odoo IA: qué automatiza) |
Those queries already rank page 1 and earn 0 clicks; the snippets were machine slug-dumps with a - <slug> | ES artifact eating half the description |
CTR on those queries, currently 0.00% | 0.19% site-wide CTR → 1%+ as the rewritten pages cycle through the SERP | pending (needs 2-4 weeks for GSC to re-crawl and re-rank) | keep |
| 4 | 2026-10-24 | 582a93e: broken internal links 1,370 → 0; empty PT page removed with its sitemap block and hreflang alternates; 23 relative canonicals made absolute and 62 duplicate canonicals removed; EN homepage title/description/H1 aligned to odoo experts |
1,370 dead ends wasted crawl paths and dropped readers on 404s; a relative canonical resolves to whichever host served the page, and apex and www both answer 200 | broken_internal_count, no_canonical, canonical_not_www in audit_site.py; position + CTR for odoo experts (75 impr @ 13.7, 0 clicks) |
audit counts at 0; brand query into page 1 | audit re-run: 0 broken, 0 relative, 1 page without canonical (404.html, deliberate) | keep |
| 5 | 2026-10-24 | a52f0f6: reworked /odoo/empresa-odoo-historia-fundacion-2025/ — intent-led head (Es belga, y así se usa en LATAM), an "Odoo en 30 segundos" fact block above the fold, a LATAM localisation section and a São Paulo CTA to the host |
6 queries (~400 impressions, positions 4.5-7.7) earn zero clicks: the snippet sold company history while the searcher is asking whether Odoo works where they live | CTR and clicks on de donde es odoo, odoo de donde es, odoo origen, odoo de que pais es, quien creo odoo, odoo de donde es originario; affiliate clicks on the page |
CTR 0% → 2%+ on those queries; first affiliate clicks traceable via utm_campaign=empresa-odoo-historia | pending (GSC needs 2-4 weeks to re-crawl; affiliate clicks unmeasurable until the Plausible goals exist) | keep |
| 6 | 2026-10-24 | dd4ead2: /odoo-ia/ rebuilt as a guide (intent H1, three routes nativo/integración/fuera, five curated entry points, FAQ + FAQPage schema, hub CTA); site-wide fix for 1,714 document.write(null) blocks on 840 pages that replaced the header/footer with the literal text "null" |
The hub ranked 6.8 for odo ia with 0 clicks on 279 impressions and answered nothing above the fold — a link directory, not an answer. Separately, a page with no navigation is a dead end for readers and crawl depth |
CTR and clicks on odo ia + variants; affiliate clicks from utm_campaign=odoo-ia-hub; crawl depth on the 840 repaired pages |
CTR 0% → 2%+ on those queries; nav restored site-wide | pending (GSC 2-4 weeks) | keep |
Entry template
### Week N — YYYY-MM-DD
**Shipped:** <what changed, with commit hash>
**Hypothesis:** <why this should move a number>
**Metric:** <the one number that decides>
**Expected:** <direction and rough size>
**Measured (week N+1):** <actual, from growth_week.py>
**Verdict:** keep / revert / adjust — and why
**Next:** <carried into the following week>