Week-by-week plan grounded in current GSC data (4,745 impressions, 9 clicks, CTR 0.19%, hosting cluster at position 27.5, 1,090 impressions on page-1 zero-click queries). One bounded change per week, measured the following week. Snapshot script: ~/.hermes/scripts/growth_week.py.
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Weekly log
One entry per week. The hypothesis and the metric are written before the change ships; the measurement is filled in by the following week's run. A week without a measurement is an unfinished week.
| Week | Date | Change | Hypothesis | Metric watched | Expected | Measured | Verdict |
|---|---|---|---|---|---|---|---|
| 0 | 2026-10-24 | Instrumentation: Plausible tag on 1,206 pages, Affiliate Click / Outbound Click custom events, UTM on 479 outbound links, CTA blocks on 6 homepages + 6 hosting hubs, weekly loop installed |
Without measurement every change is a guess | all | baseline established | n/a (setup) | keep |
Entry template
### Week N — YYYY-MM-DD
**Shipped:** <what changed, with commit hash>
**Hypothesis:** <why this should move a number>
**Metric:** <the one number that decides>
**Expected:** <direction and rough size>
**Measured (week N+1):** <actual, from growth_week.py>
**Verdict:** keep / revert / adjust — and why
**Next:** <carried into the following week>