Hermes Agent
8df260b90d
Week-by-week plan grounded in current GSC data (4,745 impressions, 9 clicks, CTR 0.19%, hosting cluster at position 27.5, 1,090 impressions on page-1 zero-click queries). One bounded change per week, measured the following week. Snapshot script: ~/.hermes/scripts/growth_week.py.
7.3 KiB
odoo-expertos.com — 12-month improvement plan
One change per week. Measure the previous week before starting the next.
North-star metric: affiliate clicks (Plausible goal Affiliate Click).
Supporting metrics: GSC clicks, money-keyword position, outbound CTR.
Guiding rules:
- A week ships one bounded change, deployed and verified live, logged in
WEEKLY-LOG.md. - Every change states a hypothesis and the metric it should move, before it ships.
- Next week starts by reading the result of last week. Keep, revert, or adjust — then move on.
- Impressions are the guardrail: if GSC impressions drop more than 10% week over week, stop new work and diagnose before continuing.
- No invented proof. No fake testimonials, certifications or client names, ever.
Baseline (2026-10-24, see BASELINE.md): 4,745 impressions, 9 clicks, CTR 0.19%, avg
position 24.7, money cluster at position 27.5, affiliate clicks ≈ 0.
Phase 0 — Instrumentation (week 0)
Done before the loop starts: Plausible tag on 1,206 pages, Affiliate Click /
Outbound Click events, UTM on all 479 outbound links, weekly snapshot script, this plan.
Week 1 — Product marketing context.
Write .agents/product-marketing.md: ICP, pains, objections, proof, positioning. Every
later copy decision reads from this file.
Metric: none (enabler). Done when: file exists and is committed.
Phase 1 — Remove what disqualifies us (weeks 2–7)
Week 2 — Strip the fabricated proof. Remove the three invented testimonials, the ISO 27001 / SOC 2 / "200+ proyectos" badges, and the placeholder phone number (8 pages). Replace with the real customer list. Hypothesis: E-E-A-T and trust signals improve; removes legal exposure. Metric: no ranking loss (guardrail week), Plausible outbound CTR on those pages.
Weeks 3–6 — CTR rescue on page-1 zero-click queries.
17 queries sit on page 1 with 0 clicks and hold 1,090 impressions (23% of all impressions).
Rewrite title + meta description for 4 landing pages per week, ordered by impressions:
odo ia (279), odoo de donde es (154), de donde es odoo (115), odoo honduras (81),
.odo ia (66), odoo origen (60), odoobot que es (56), docker odoo 20 (32 ×2),
odoo 20 docker, odoo de que pais es (32), hosting economicos (30), odoo inmobiliaria
(27), odoo bot (25), odoo de donde es originario (25).
Hypothesis: these positions already earn the impression; the snippet is what fails.
Metric: CTR on those queries (target 0.19% → 1.5% site-wide by week 8).
Week 7 — Kill the empty page.
pt/odoo-ia/odoo-sistema-reservas-booking-ia-2025/ is a 0-byte file in the sitemap that
returns an empty 200. Fill it with the translated ES content or remove it and regenerate the
sitemap.
Metric: index coverage.
Phase 2 — Make the money pages worth ranking (weeks 8–19)
Context: odoo hosting = 298 impressions at position 31.5. hosting odoo = 85 at 28.5.
The affiliate funnel is correct but nothing reaches it.
Weeks 8–10 — Consolidate the thin hosting pages (ES first).
40 near-duplicate /odoo-hosting/* pages per language cannibalize each other. Keep one hub,
keep the 6 genuine country pages, 301 the rest into the closest survivor, regenerate the
sitemap. Do not delete pages that have impressions without checking GSC per URL first.
Hypothesis: consolidating authority lifts the hub for hosting odoo.
Metric: position of hosting odoo / odoo hosting, hub impressions.
Weeks 11–13 — Rebuild the ES hosting hub as a real comparison.
Actual prices ($214/$395/$595/$950+), what each plan includes, backups, regions, migration
path, who it is wrong for. Comparison table above the fold. Service + FAQPage schema.
One primary CTA with our UTM.
Hypothesis: a page that answers "which plan and why" earns links and converts.
Metric: affiliate clicks from /odoo-hosting/, position for odoo hosting.
Weeks 14–16 — Same rewrite for EN, then DE.
DE matters: odoo beratung has 155 impressions at position 51.5 — the German section is
underperforming relative to its size.
Metric: per-language affiliate clicks.
Weeks 17–19 — Internal links into the money pages. Add contextual links from the 50 highest-impression articles to the hosting hub, in the article's own language. Anchor text describes the destination, not "click here". Metric: hub entry pages, affiliate clicks.
Phase 3 — Content that deserves to rank (weeks 20–30)
Weeks 20–23 — Upgrade the top 20 impression pages. Add what competitors don't have: screenshots from a real instance, benchmark numbers, version-specific detail (19 vs 20), "what this costs" sections. Metric: average position and CTR on those 20 URLs.
Weeks 24–27 — Article-level CRO. Contextual CTA blocks inside articles at natural stopping points, matching the article's topic (hosting article → hosting CTA; module article → module CTA). No popups. Metric: affiliate clicks per 1,000 sessions; scroll-to-CTA rate.
Weeks 28–30 — Contact path.
The only conversion today is mailto:. Replace with a short form (name, email, what they
need) posting to the existing webhook, with a real success state.
Metric: form submissions (new goal), goal conversion rate.
Phase 4 — Locale quality (weeks 31–36)
Weeks 31–33 — Audit ar/pt/fr.
Find pages whose main content is untranslated boilerplate. Either translate the body or
noindex them. Never cross-locale canonical, never hreflang a page you don't want indexed.
Metric: index coverage ratio per locale, locale impressions.
Weeks 34–36 — Localise the money pages properly. Currency, payment methods, local hosting expectations, local phone/hours where real. Metric: affiliate clicks from non-ES locales.
Phase 5 — Authority (weeks 37–46)
Weeks 37–40 — Original data asset. Publish "Odoo hosting prices compared" with a method, a date, and a table others can cite. This is the link magnet; everything else is maintenance. Metric: referring domains, positions for comparison queries.
Weeks 41–43 — Directory + OCA presence. Submit to relevant directories; get the OCA module tracker listed where Odoo users look. Metric: referring domains, referral sessions.
Weeks 44–46 — Outreach round. 20 personalised pitches to Odoo blogs/communities pointing at the data asset. No bought links. Metric: links earned, referral traffic.
Phase 6 — Scale what works (weeks 47–52)
Weeks 47–49 — Template the winner. Take the best-converting page structure and apply it to the 6 country pages. Metric: affiliate clicks per country page.
Weeks 50–51 — Decay sweep. Refresh the 20 posts with falling impressions (update prices, versions, dates). Metric: recovered impressions.
Week 52 — Year review.
Compare every phase against its metric. Kill what didn't work, codify what did into the
templates and into the odoo-expertos-site skill.
Weekly loop (what the cron job does)
- Snapshot metrics, diff against last week, print the delta.
- Read last week's log entry: what shipped, what it was supposed to move.
- Record the verdict: keep / revert / adjust.
- Take the next week's action from this file, implement it, deploy, verify live.
- Write the log entry with hypothesis + metric before moving on.