Brand Guidelines — Odoo Expertos

Single source of truth for all batch agents (W1–W11+). Do not invent brand values outside this document.

Identity

Field	Value
Brand name	Odoo Expertos
Legal entity	Odoo Expertos (remove all references to "Apex AI Research Labs LLC")
Canonical domain	`https://www.odoo-expertos.com`
Schema `@id`	`https://www.odoo-expertos.com/#organization`
Logo URL (canonical)	`https://www.odoo-expertos.com/favicon.svg`
Logo PNG (for Article schema)	`https://www.odoo-expertos.com/favicon.svg` (use SVG until a 112px+ PNG exists)
Author attribution	`Equipo Odoo Expertos` (never "Dr. María Elena Rodríguez" or any fabricated individual)
Contact page	`/contacto/` (to be created in W7 scope)
About page	`/sobre-nosotros/` (to be created in W7 scope)

Service Offering

Professional Odoo ERP consulting for B2B enterprises:

Implementation — end-to-end Odoo 17/18 deployment
Hosting — managed cloud, VPS, on-premise, hybrid
Customization — module development, API integration
Support — SLAs, upgrades, migration

Primary market: Latin America (ES root). Secondary: Europe (DE, FR, PT), MENA (AR), International (EN).

Visual Identity

Token	Value
Primary color	`#FF6B35` (orange)
Secondary color	`#FF8A50` (lighter orange)
Background dark	`#1a1a1a`
Background darker	`#0f0f0f`
Surface	`#2a2a2a`
Text primary	`#E0E0E0`
White	`#FFFFFF`
Font stack	`-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif`
Theme	Dark

Schema / Structured Data (W3 reference)

Use the following Organization block as the canonical definition. All other pages reference it via @id.

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://www.odoo-expertos.com/#organization",
  "name": "Odoo Expertos",
  "url": "https://www.odoo-expertos.com",
  "logo": "https://www.odoo-expertos.com/favicon.svg",
  "sameAs": [],
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "customer service",
    "availableLanguage": ["Spanish", "English", "German", "French", "Portuguese", "Arabic"]
  }
}

Prohibited:

"url": "https://odooexpertos.com" (dead domain — no hyphen)
"logo": "https://www.odooexpertos.com/assets/logo.png" (dead domain)
Any non-www schema URL in url or breadcrumb item
"author": "Apex AI Research Labs LLC" in any page meta or schema

Languages

Code	Root path	`og:locale`	Schema `inLanguage`
es	`/`	`es_ES`	`es`
en	`/en/`	`en_US`	`en`
de	`/de/`	`de_DE`	`de`
fr	`/fr/`	`fr_FR`	`fr`
pt	`/pt/`	`pt_BR`	`pt`
ar	`/ar/`	`ar_SA`	`ar`

Anti-patterns (enforce in every fix pass)

No combat/war metaphors in copy ("DESTRUIR COMPETENCIA", "Robarte Clientes")
No emoji in H2 headings
No unsourced percentage claims (280% ROI, 85% ahorro, 340% mejora, etc.)
No fabricated review counts ("2,864 Reseñas Verificadas")
No fabricated case study losses ("perdí $180,000")
No "Apex AI Research Labs LLC" in any <meta name="author"> or schema

3.2 KiB Raw Permalink Blame History Unescape Escape