# odoo-expertos.com — 12-month improvement plan One change per week. Measure the previous week before starting the next. North-star metric: **affiliate clicks** (Plausible goal `Affiliate Click`). Supporting metrics: GSC clicks, money-keyword position, outbound CTR. Guiding rules: - A week ships **one** bounded change, deployed and verified live, logged in `WEEKLY-LOG.md`. - Every change states a hypothesis and the metric it should move, **before** it ships. - Next week starts by reading the result of last week. Keep, revert, or adjust — then move on. - Impressions are the guardrail: if GSC impressions drop more than 10% week over week, stop new work and diagnose before continuing. - No invented proof. No fake testimonials, certifications or client names, ever. Baseline (2026-10-24, see `BASELINE.md`): 4,745 impressions, 9 clicks, CTR 0.19%, avg position 24.7, money cluster at position 27.5, affiliate clicks ≈ 0. --- ## Phase 0 — Instrumentation (week 0) Done before the loop starts: Plausible tag on 1,206 pages, `Affiliate Click` / `Outbound Click` events, UTM on all 479 outbound links, weekly snapshot script, this plan. **Week 1 — Product marketing context.** Write `.agents/product-marketing.md`: ICP, pains, objections, proof, positioning. Every later copy decision reads from this file. *Metric:* none (enabler). *Done when:* file exists and is committed. --- ## Phase 1 — Remove what disqualifies us (weeks 2–7) **Week 2 — Strip the fabricated proof.** Remove the three invented testimonials, the ISO 27001 / SOC 2 / "200+ proyectos" badges, and the placeholder phone number (8 pages). Replace with the real customer list. *Hypothesis:* E-E-A-T and trust signals improve; removes legal exposure. *Metric:* no ranking loss (guardrail week), Plausible outbound CTR on those pages. **Weeks 3–6 — CTR rescue on page-1 zero-click queries.** 17 queries sit on page 1 with 0 clicks and hold 1,090 impressions (23% of all impressions). Rewrite title + meta description for 4 landing pages per week, ordered by impressions: `odo ia` (279), `odoo de donde es` (154), `de donde es odoo` (115), `odoo honduras` (81), `.odo ia` (66), `odoo origen` (60), `odoobot que es` (56), `docker odoo 20` (32 ×2), `odoo 20 docker`, `odoo de que pais es` (32), `hosting economicos` (30), `odoo inmobiliaria` (27), `odoo bot` (25), `odoo de donde es originario` (25). *Hypothesis:* these positions already earn the impression; the snippet is what fails. *Metric:* CTR on those queries (target 0.19% → 1.5% site-wide by week 8). **Week 7 — Kill the empty page.** `pt/odoo-ia/odoo-sistema-reservas-booking-ia-2025/` is a 0-byte file in the sitemap that returns an empty 200. Fill it with the translated ES content or remove it and regenerate the sitemap. *Metric:* index coverage. --- ## Phase 2 — Make the money pages worth ranking (weeks 8–19) Context: `odoo hosting` = 298 impressions at position 31.5. `hosting odoo` = 85 at 28.5. The affiliate funnel is correct but nothing reaches it. **Weeks 8–10 — Consolidate the thin hosting pages (ES first).** 40 near-duplicate `/odoo-hosting/*` pages per language cannibalize each other. Keep one hub, keep the 6 genuine country pages, 301 the rest into the closest survivor, regenerate the sitemap. Do not delete pages that have impressions without checking GSC per URL first. *Hypothesis:* consolidating authority lifts the hub for `hosting odoo`. *Metric:* position of `hosting odoo` / `odoo hosting`, hub impressions. **Weeks 11–13 — Rebuild the ES hosting hub as a real comparison.** Actual prices ($214/$395/$595/$950+), what each plan includes, backups, regions, migration path, who it is wrong for. Comparison table above the fold. `Service` + `FAQPage` schema. One primary CTA with our UTM. *Hypothesis:* a page that answers "which plan and why" earns links and converts. *Metric:* affiliate clicks from `/odoo-hosting/`, position for `odoo hosting`. **Weeks 14–16 — Same rewrite for EN, then DE.** DE matters: `odoo beratung` has 155 impressions at position 51.5 — the German section is underperforming relative to its size. *Metric:* per-language affiliate clicks. **Weeks 17–19 — Internal links into the money pages.** Add contextual links from the 50 highest-impression articles to the hosting hub, in the article's own language. Anchor text describes the destination, not "click here". *Metric:* hub entry pages, affiliate clicks. --- ## Phase 3 — Content that deserves to rank (weeks 20–30) **Weeks 20–23 — Upgrade the top 20 impression pages.** Add what competitors don't have: screenshots from a real instance, benchmark numbers, version-specific detail (19 vs 20), "what this costs" sections. *Metric:* average position and CTR on those 20 URLs. **Weeks 24–27 — Article-level CRO.** Contextual CTA blocks inside articles at natural stopping points, matching the article's topic (hosting article → hosting CTA; module article → module CTA). No popups. *Metric:* affiliate clicks per 1,000 sessions; scroll-to-CTA rate. **Weeks 28–30 — Contact path.** The only conversion today is `mailto:`. Replace with a short form (name, email, what they need) posting to the existing webhook, with a real success state. *Metric:* form submissions (new goal), goal conversion rate. --- ## Phase 4 — Locale quality (weeks 31–36) **Weeks 31–33 — Audit ar/pt/fr.** Find pages whose main content is untranslated boilerplate. Either translate the body or `noindex` them. Never cross-locale canonical, never hreflang a page you don't want indexed. *Metric:* index coverage ratio per locale, locale impressions. **Weeks 34–36 — Localise the money pages properly.** Currency, payment methods, local hosting expectations, local phone/hours where real. *Metric:* affiliate clicks from non-ES locales. --- ## Phase 5 — Authority (weeks 37–46) **Weeks 37–40 — Original data asset.** Publish "Odoo hosting prices compared" with a method, a date, and a table others can cite. This is the link magnet; everything else is maintenance. *Metric:* referring domains, positions for comparison queries. **Weeks 41–43 — Directory + OCA presence.** Submit to relevant directories; get the OCA module tracker listed where Odoo users look. *Metric:* referring domains, referral sessions. **Weeks 44–46 — Outreach round.** 20 personalised pitches to Odoo blogs/communities pointing at the data asset. No bought links. *Metric:* links earned, referral traffic. --- ## Phase 6 — Scale what works (weeks 47–52) **Weeks 47–49 — Template the winner.** Take the best-converting page structure and apply it to the 6 country pages. *Metric:* affiliate clicks per country page. **Weeks 50–51 — Decay sweep.** Refresh the 20 posts with falling impressions (update prices, versions, dates). *Metric:* recovered impressions. **Week 52 — Year review.** Compare every phase against its metric. Kill what didn't work, codify what did into the templates and into the `odoo-expertos-site` skill. --- ## Weekly loop (what the cron job does) 1. Snapshot metrics, diff against last week, print the delta. 2. Read last week's log entry: what shipped, what it was supposed to move. 3. Record the verdict: keep / revert / adjust. 4. Take the next week's action from this file, implement it, deploy, verify live. 5. Write the log entry with hypothesis + metric before moving on.