# Product

<!-- impeccable:product-schema 1 -->

## Platform

web

## Stack

Static HTML/CSS — no framework, no build step. Deployed via git push to Gitea, auto-deployed.

## Users

Primary: Spanish-speaking software engineers, DevOps engineers, platform engineers, CTOs, technical founders, and enterprise IT buyers evaluating Odoo Community ERP for their organizations.

Secondary: Functional consultants, ERP implementers, business analysts working with Odoo.

## Product Purpose

Odoo Expertos is the most trusted Spanish-language authority on Odoo Community ERP. It exists to help technical decision-makers evaluate, implement, and operate Odoo through expert content that demonstrates real implementation experience.

## Positioning

The site is positioned as an independent knowledge resource — not an affiliate site, not a sales funnel, not Odoo's official documentation. It earns trust through practical, engineer-level content and transparent recommendations.

## Operating Context

Readers arrive via Google search (long-tail technical queries about Odoo modules, implementation, hosting, comparisons). They are evaluating ERP solutions, seeking implementation guidance, or troubleshooting existing Odoo deployments. The reading context is task-oriented: they want answers, not marketing.

## Capabilities and Constraints

- 10 pillar articles covering Odoo Community vs Enterprise, implementation guides, module deep-dives, hosting guidance, and ERP comparisons
- Schema.org markup for rich search results
- Clean static HTML, no JavaScript framework
- Content is the primary product
- No user accounts, no comments, no interactive features
- Affiliate relationship with ODOO4projects.com (hosting), marked with utm_campaign=expertos

## Brand Commitments

- Name: "Odoo Expertos"
- Voice: Authoritative, technical, transparent, Spanish (neutral dialect)
- The site must NOT look like an affiliate site or AI-generated content farm
- Independent from Odoo S.A.
- Footer must state: "Independiente y no afiliado a Odoo S.A."

## Evidence on Hand

- 10 published articles, all real technical content
- No fake testimonials, no fake statistics, no fake authors
- ODOO4projects affiliate relationship disclosed transparently on about page

## Product Principles

1. **Content is the product.** The site's value is in what readers learn, not in what they buy.
2. **Transparency earns trust.** Disclose relationships, mark sponsored links, never fabricate expertise.
3. **Engineers respect substance.** Deep technical content outperforms marketing fluff every time.
4. **Recommendation is a byproduct.** Conversions happen naturally when trust is earned, not when links are pushed.

## Accessibility & Inclusion

- Spanish-language content for Spanish-speaking markets worldwide
- High contrast, readable typography
- Semantic HTML, proper heading hierarchy
- No motion or animation dependencies