Hypothesis: every later copy decision (title/meta rewrites, hosting hub,
CTA blocks) will be written against a single grounded source of truth —
real ICP from GSC query data, verified host prices, and an explicit
never-use list for the site's fabricated proof — instead of being
improvised per page. Metric: none (enabler); success is that week 2's
proof-removal and week 3's CTR rewrites stop inventing claims.
Also stop serving internal strategy publicly: .agents/ and growth/ are
added to .vercelignore (.md was listed but growth/PLAN.md still returns
200 live).
Week-by-week plan grounded in current GSC data (4,745 impressions, 9 clicks,
CTR 0.19%, hosting cluster at position 27.5, 1,090 impressions on page-1
zero-click queries). One bounded change per week, measured the following week.
Snapshot script: ~/.hermes/scripts/growth_week.py.