diff --git a/growth/WEEKLY-LOG.md b/growth/WEEKLY-LOG.md index a01a2b1..080a974 100644 --- a/growth/WEEKLY-LOG.md +++ b/growth/WEEKLY-LOG.md @@ -8,6 +8,8 @@ an unfinished week. |---|---|---|---|---|---|---|---| | 0 | 2026-10-24 | Instrumentation: Plausible tag on 1,206 pages, `Affiliate Click` / `Outbound Click` custom events, UTM on 479 outbound links, CTA blocks on 6 homepages + 6 hosting hubs, weekly loop installed | Without measurement every change is a guess | all | baseline established | n/a (setup) | keep | | 1 | 2026-10-24 | `.agents/product-marketing.md` (d82af02): ICP, pains, objections, proof policy, positioning — the source of truth every later week reads | Copy decisions were being re-litigated weekly; without fixed positioning each change invents its own | none (enabler); guardrail = no ranking loss | no regression | pending (week 2 run) | keep | +| 2 | 2026-10-24 | `2e0882d`: removed the 3 invented testimonials, the ISO 27001 / SOC 2 trust badges and the placeholder phone from the 6 homepages | Invented proof is an E-E-A-T and legal liability, and it undermines the affiliate pitch it sits next to | GSC impressions on `/` and the locale homes (guardrail: must not fall); Plausible outbound CTR | no ranking gain assumed; risk removed | pending (Friday run) | keep | +| 3 | 2026-10-24 | `2e0882d`: titles + descriptions rewritten on 3 pages covering 6 of the 17 page-1 zero-click queries (`¿De dónde es Odoo?`, `Odoo en Honduras: facturación DEI`, `Odoo IA: qué automatiza`) | Those queries already rank page 1 and earn 0 clicks; the snippets were machine slug-dumps with a ` - \| ES` artifact eating half the description | CTR on those queries, currently 0.00% | 0.19% site-wide CTR → 1%+ as the rewritten pages cycle through the SERP | pending (needs 2-4 weeks for GSC to re-crawl and re-rank) | keep | --- diff --git a/growth/state.json b/growth/state.json index 99c850c..3fd2c7b 100644 --- a/growth/state.json +++ b/growth/state.json @@ -1,4 +1,4 @@ { - "current_week": 2, + "current_week": 3, "started": "2026-10-24" }