diff --git a/growth/WEEKLY-LOG.md b/growth/WEEKLY-LOG.md
index 66ffd12..a01a2b1 100644
--- a/growth/WEEKLY-LOG.md
+++ b/growth/WEEKLY-LOG.md
@@ -7,6 +7,7 @@ an unfinished week.
 | Week | Date | Change | Hypothesis | Metric watched | Expected | Measured | Verdict |
 |---|---|---|---|---|---|---|---|
 | 0 | 2026-10-24 | Instrumentation: Plausible tag on 1,206 pages, `Affiliate Click` / `Outbound Click` custom events, UTM on 479 outbound links, CTA blocks on 6 homepages + 6 hosting hubs, weekly loop installed | Without measurement every change is a guess | all | baseline established | n/a (setup) | keep |
+| 1 | 2026-10-24 | `.agents/product-marketing.md` (d82af02): ICP, pains, objections, proof policy, positioning — the source of truth every later week reads | Copy decisions were being re-litigated weekly; without fixed positioning each change invents its own | none (enabler); guardrail = no ranking loss | no regression | pending (week 2 run) | keep |
 
 ---
 
diff --git a/growth/state.json b/growth/state.json
index f700cd4..99c850c 100644
--- a/growth/state.json
+++ b/growth/state.json
@@ -1,4 +1,4 @@
 {
-  "current_week": 1,
+  "current_week": 2,
   "started": "2026-10-24"
 }