Log week 7 (/odoo-ia/ ranking pass) and advance the plan

growth/WEEKLY-LOG.md

@@ -13,6 +13,7 @@ an unfinished week.
 | 4 | 2026-10-24 | `582a93e`: broken internal links 1,370 → 0; empty PT page removed with its sitemap block and hreflang alternates; 23 relative canonicals made absolute and 62 duplicate canonicals removed; EN homepage title/description/H1 aligned to `odoo experts` | 1,370 dead ends wasted crawl paths and dropped readers on 404s; a relative canonical resolves to whichever host served the page, and apex and www both answer 200 | `broken_internal_count`, `no_canonical`, `canonical_not_www` in audit_site.py; position + CTR for `odoo experts` (75 impr @ 13.7, 0 clicks) | audit counts at 0; brand query into page 1 | audit re-run: 0 broken, 0 relative, 1 page without canonical (404.html, deliberate) | keep |
 | 5 | 2026-10-24 | `a52f0f6`: reworked `/odoo/empresa-odoo-historia-fundacion-2025/` — intent-led head (`Es belga, y así se usa en LATAM`), an "Odoo en 30 segundos" fact block above the fold, a LATAM localisation section and a São Paulo CTA to the host | 6 queries (~400 impressions, positions 4.5-7.7) earn zero clicks: the snippet sold company history while the searcher is asking whether Odoo works where they live | CTR and clicks on `de donde es odoo`, `odoo de donde es`, `odoo origen`, `odoo de que pais es`, `quien creo odoo`, `odoo de donde es originario`; affiliate clicks on the page | CTR 0% → 2%+ on those queries; first affiliate clicks traceable via utm_campaign=empresa-odoo-historia | pending (GSC needs 2-4 weeks to re-crawl; affiliate clicks unmeasurable until the Plausible goals exist) | keep |
 | 6 | 2026-10-24 | `dd4ead2`: `/odoo-ia/` rebuilt as a guide (intent H1, three routes nativo/integración/fuera, five curated entry points, FAQ + FAQPage schema, hub CTA); site-wide fix for 1,714 `document.write(null)` blocks on 840 pages that replaced the header/footer with the literal text "null" | The hub ranked 6.8 for `odo ia` with 0 clicks on 279 impressions and answered nothing above the fold — a link directory, not an answer. Separately, a page with no navigation is a dead end for readers and crawl depth | CTR and clicks on `odo ia` + variants; affiliate clicks from utm_campaign=odoo-ia-hub; crawl depth on the 840 repaired pages | CTR 0% → 2%+ on those queries; nav restored site-wide | pending (GSC 2-4 weeks) | keep |
+| 7 | 2026-10-24 | `ebb21f2`: `/odoo-ia/` aimed at the ranking itself — definition block, six use cases with links, ItemList schema, and a body link from `/odoo-hosting/` to the hub | The page ranked 6.8 for `odo ia` but never defined the term; a directory of links gives Google no reason to lift it above the articles it points to. Internal linking was measured first and was already sound (162 inbound, 252 anchors "Odoo IA") | position for `odo ia`, `odo ia`-variant impressions, CTR once position improves | 6.8 → top 3; CTR > 2% | pending (GSC 4-6 weeks for a hub-page move) | keep |
 
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