Log week 5 (empresa page rework) and advance the plan

growth/WEEKLY-LOG.md

@@ -11,6 +11,7 @@ an unfinished week.
 | 2 | 2026-10-24 | `2e0882d`: removed the 3 invented testimonials, the ISO 27001 / SOC 2 trust badges and the placeholder phone from the 6 homepages | Invented proof is an E-E-A-T and legal liability, and it undermines the affiliate pitch it sits next to | GSC impressions on `/` and the locale homes (guardrail: must not fall); Plausible outbound CTR | no ranking gain assumed; risk removed | pending (Friday run) | keep |
 | 3 | 2026-10-24 | `2e0882d`: titles + descriptions rewritten on 3 pages covering 6 of the 17 page-1 zero-click queries (`¿De dónde es Odoo?`, `Odoo en Honduras: facturación DEI`, `Odoo IA: qué automatiza`) | Those queries already rank page 1 and earn 0 clicks; the snippets were machine slug-dumps with a ` - <slug> \| ES` artifact eating half the description | CTR on those queries, currently 0.00% | 0.19% site-wide CTR → 1%+ as the rewritten pages cycle through the SERP | pending (needs 2-4 weeks for GSC to re-crawl and re-rank) | keep |
 | 4 | 2026-10-24 | `582a93e`: broken internal links 1,370 → 0; empty PT page removed with its sitemap block and hreflang alternates; 23 relative canonicals made absolute and 62 duplicate canonicals removed; EN homepage title/description/H1 aligned to `odoo experts` | 1,370 dead ends wasted crawl paths and dropped readers on 404s; a relative canonical resolves to whichever host served the page, and apex and www both answer 200 | `broken_internal_count`, `no_canonical`, `canonical_not_www` in audit_site.py; position + CTR for `odoo experts` (75 impr @ 13.7, 0 clicks) | audit counts at 0; brand query into page 1 | audit re-run: 0 broken, 0 relative, 1 page without canonical (404.html, deliberate) | keep |
+| 5 | 2026-10-24 | `a52f0f6`: reworked `/odoo/empresa-odoo-historia-fundacion-2025/` — intent-led head (`Es belga, y así se usa en LATAM`), an "Odoo en 30 segundos" fact block above the fold, a LATAM localisation section and a São Paulo CTA to the host | 6 queries (~400 impressions, positions 4.5-7.7) earn zero clicks: the snippet sold company history while the searcher is asking whether Odoo works where they live | CTR and clicks on `de donde es odoo`, `odoo de donde es`, `odoo origen`, `odoo de que pais es`, `quien creo odoo`, `odoo de donde es originario`; affiliate clicks on the page | CTR 0% → 2%+ on those queries; first affiliate clicks traceable via utm_campaign=empresa-odoo-historia | pending (GSC needs 2-4 weeks to re-crawl; affiliate clicks unmeasurable until the Plausible goals exist) | keep |
 
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growth/state.json

@@ -1,4 +1,4 @@
 {
-  "current_week": 4,
+  "current_week": 5,
   "started": "2026-10-24"
 }