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# Content Cluster Plans — Odoo Expertos
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> Pillar-spoke architecture for three topic clusters. Agents use this to build internal links and understand page hierarchy.
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---
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## Overview
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| Cluster | Hub URL | Articles (ES) | Status |
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|---|---|---|---:|
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| Odoo Hosting | `/odoo-hosting/` | ~99 ES pages | Hub 200 ✓ |
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| Odoo General | `/odoo/` | ~41 ES pages | Hub 200 ✓ |
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| Odoo IA | `/odoo-ia/` | ~56 ES pages | Hub 200 ✓ |
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Each cluster has 6 language versions. Hub pages for EN/FR/PT `/odoo-hosting/` currently **404** → rebuild required (W1).
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---
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## Cluster 1 — Odoo Hosting (`/odoo-hosting/`)
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**Hub intent:** Informational → commercial investigation. Buyer researching Odoo hosting options.
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**Pillar page keywords:** "hosting odoo", "mejor hosting odoo 2026", "odoo hosting comparativa"
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### Tier 1 — High-value spokes (prioritize in content expansion)
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These are AI-Opportunity pages from the audit with citability score ≥5:
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| URL | Target keyword | Priority |
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|---|---|---|
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| `/odoo-hosting/odoo4projects-hosting-review-2026/` | "odoo4projects review 2026" | P1 |
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| `/odoo-hosting/mejor-hosting-odoo-2026/` | "mejor hosting odoo 2026" | P1 |
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| `/odoo-hosting/mejores-proveedores-hosting-odoo-2026/` | "mejores proveedores odoo" | P1 |
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| `/odoo-hosting/comparativa-precios-odoo-2026/` | "comparativa precios odoo 2026" | P1 |
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| `/odoo-hosting/cloudpepper-vs-odoo-sh-2026/` | "cloudpepper vs odoo.sh" | P1 |
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| `/odoo-hosting/opiniones-hosting-odoo-2026/` | "opiniones hosting odoo" | P2 |
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| `/odoo-hosting/odoo-vs-sap-hosting-2026/` | "odoo vs sap hosting" | P2 |
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| `/odoo-hosting/alternativas-odoo-sh-2026/` | "alternativas odoo.sh" | P2 |
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| `/odoo-hosting/odoo-community-vs-enterprise-hosting-2026/` | "odoo community vs enterprise" | P2 |
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### Tier 2 — Thin-content rewrites (crawled-not-indexed)
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| URL | Min words | Query intent |
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|---|---|---|
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| `/odoo-hosting/hosting-odoo-gratis-gratuito-2025/` | 1,600 | Free trial / top-of-funnel |
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| `/odoo-hosting/servidor-dedicado-odoo-2026/` | 1,600 | Technical decision maker |
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| `/odoo-hosting/managed-odoo-hosting-2026/` | 1,600 | Commercial investigation |
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| `/odoo-hosting/odoo-docker-hosting-2026/` | 1,800 | DevOps / technical |
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| `/odoo-hosting/hosting-odoo-mexico-2026/` | 1,600 | Geo-local (MX) |
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| `/odoo-hosting/migracion-hosting-odoo-2026/` | 1,800 | Commercial investigation |
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| `/odoo-hosting/vps-odoo-hosting-2026/` | 1,800 | Technical decision maker |
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| `/odoo-hosting/odoo-vs-zoho-books-hosting-2025/` | 1,800 | Comparison (rewrite from fabricated) |
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| `/odoo-hosting/odoo-gratis-vs-pago-diferencias-2025/` | 1,600 | Top-of-funnel |
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| `/odoo-hosting/odoo-enterprise-hosting-2026/` | 1,800 | Commercial investigation (high value) |
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### Internal linking requirements
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- Hub `/odoo-hosting/` links to all Tier 1 + Tier 2 articles (paginated if needed)
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- Each spoke links back to hub + ≥3 related spokes within the cluster
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- All EN/DE/FR/PT/AR variants link to the ES canonical via hreflang, not cross-links
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---
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## Cluster 2 — Odoo General (`/odoo/`)
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**Hub intent:** Informational. Researchers and evaluators exploring Odoo capabilities.
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**Pillar page keywords:** "odoo erp", "odoo implementación", "odoo módulos"
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### Tier 1 — Thin-content priority rewrites
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| URL | Min words | Query |
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|---|---|---|
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| `/odoo/odoo-hosting-cloud-infraestructura-2025/` | 1,800 | "infraestructura odoo cloud" |
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| `/odoo/odoo-compras-gestion-proveedores-2025/` | 1,800 | "odoo gestión de compras" |
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| `/odoo/odoo-argentina-implementacion-local-2025/` | 1,600 | "odoo argentina implementación" |
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### Spoke categories (hub must link to all)
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- Odoo versions (17, 18) — `/odoo/odoo-17-*/`, `/odoo/odoo-18-*/`
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- Modules by function (CRM, inventory, accounting, purchasing, HR, manufacturing)
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- Geo implementations (Argentina, Mexico, Colombia, Spain, LATAM)
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- Career/certification pages — `/odoo/odoo-*/` career articles
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---
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## Cluster 3 — Odoo IA (`/odoo-ia/`)
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**Hub intent:** Informational → commercial. AI-curious buyers evaluating Odoo's AI capabilities.
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**Pillar page keywords:** "odoo ia", "odoo inteligencia artificial", "odoo automatización"
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### Tier 1 — AI-Opportunity pages
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| URL | Fix needed | Query |
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|---|---|---|
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| `/odoo-ia/alternativas-odoo-ia-comparativas-2025/` | Remove fabricated loss narrative, add table, cite sources | "alternativas odoo ia" |
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| `/odoo-ia/que-es-odoo-ia-guia-basica-2025/` | Expand from shallow intro to structured 1,800-word explainer | "qué es odoo ia" |
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### Spoke categories
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- AI features by module (chatbot, OCR, predictive reordering)
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- Automation (RPA, n8n integration)
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- AI hosting requirements
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- Comparisons (Odoo IA vs alternatives)
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---
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## Cross-cluster internal link matrix
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Every article that discusses hosting topics should link to the most relevant `/odoo-hosting/` spoke, and vice versa.
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| From cluster | To cluster | Example link |
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|---|---|---|
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| Odoo General | Odoo Hosting | `/odoo/odoo-18-novedades/` → links to `/odoo-hosting/odoo-enterprise-hosting-2026/` |
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| Odoo IA | Odoo Hosting | `/odoo-ia/odoo-ia-chatbot/` → links to `/odoo-hosting/managed-odoo-hosting-2026/` |
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| Odoo Hosting | Odoo General | `/odoo-hosting/mejor-hosting-odoo-2026/` → links to `/odoo/odoo-18-novedades/` |
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---
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## Hub page template (for EN/FR/PT rebuilds — W1)
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Missing hub pages `/en/odoo-hosting/`, `/fr/odoo-hosting/`, `/pt/odoo-hosting/` must mirror `/de/odoo-hosting/` (which returns 200). Minimum:
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- H1 in target language
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- 800+ words of genuine content (not Spanish)
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- Full 7-entry hreflang block (es/en/de/fr/pt/ar/x-default)
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- Links to all translated spoke articles within that language
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- CollectionPage schema with translated strings + `inLanguage`
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# Content Strategy — Odoo Expertos
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**Date:** 2026-05-28
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**Context:** Post-audit SEO restoration strategy. Site has ~72% of 1,210 pages excluded from Google's index. This strategy prioritizes fixing root causes over adding new pages.
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---
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## Strategic Priority Order
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> Fix existing pages before creating new ones. Every new page on a low-trust domain is another crawl budget gamble.
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### Phase 1 — Technical foundation (W1–W6, W8–W11)
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Stop the bleeding. Remove signals that cause Google to distrust the domain.
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1. Kill sitemap 404s and redirect URLs (W1)
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2. Fix robots.txt structural errors (W2)
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3. Fix schema dead domain + wrong org entity (W3)
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4. Fix hreflang reciprocity (W4)
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5. Fix title/meta stuffing + og:locale (W5)
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6. Add static internal links; fix orphans (W6)
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7. Homepage factual rewrite + H1 word-spacing (W8)
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8. Fix known 404 pages (W9)
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9. Performance: inline CSS size + D3 CDN (W10)
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10. Security headers (W11)
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### Phase 2 — Content consolidation (W7)
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Remove or properly translate 400+ pages currently serving wrong-language content. This single workstream unblocks ~72% of the unindexed pages.
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Decision tree per page:
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1. **Translate properly** → keep with correct language, hreflang to ES
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2. **Consolidate** → noindex + 301 → ES canonical; remove from sitemap
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3. **Drop** → 301 → hub page; remove from sitemap
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Default: ES canonical stays. Language variants only if genuinely translated.
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### Phase 3 — Content deepening (post-W7)
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Expand thin articles using the cluster plans in `cluster-plans.md`. Priority: Tier 1 AI-opportunity pages (citability score ≥5) before Tier 2 thin-content rewrites.
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### Phase 4 — New content (only after Phase 1-3)
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Net-new pages only when:
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- The cluster has all Tier 1 spokes at ≥1,500 words with sources
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- The hub is properly linking all spokes
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- The language version being added is genuinely translated
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---
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## Content Quality Gates
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Every published page must pass all gates before a sitemap entry is created:
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| Gate | Threshold |
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|---|---|
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| Word count | ≥1,500 for articles; ≥800 for hub pages |
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| Title length | ≤60 chars |
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| Meta description | Unique corpus-wide; 140-160 chars |
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| Language match | Content language = declared `lang` attribute |
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| Author | "Equipo Odoo Expertos" or verified persona (no fabricated individuals) |
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| Sourced claims | Every percentage/review-count claim has a source link |
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| Internal links | ≥3 related articles + 1 parent hub |
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| Schema | Article: headline + author + datePublished + dateModified + image |
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| Hreflang | Full 7-entry block (where language variants exist) |
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---
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## Keyword Strategy by Language
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### Spanish (primary)
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**Intent distribution:** 60% informational, 30% commercial investigation, 10% navigational
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- Primary terms: "hosting odoo", "implementación odoo", "odoo erp latam"
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- Geo modifiers: Argentina, México, Colombia, España, Chile
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- Version modifiers: "odoo 17", "odoo 18", "odoo 16"
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### English
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**Intent:** Technical + commercial investigation (EU/US buyers)
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- Primary: "odoo hosting", "odoo implementation", "odoo erp consulting"
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- Fix localized slugs: `/en/odoo-ai/` (not `/en/odoo-ia/`)
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### German
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**Intent:** B2B evaluation, DACH market
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- Primary: "odoo hosting", "odoo implementierung", "odoo beratung"
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- Fix: slugs like `/de/odoo-ki/` for AI content
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### French
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**Intent:** SMB decision-maker, Francophone Africa + France
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- Primary: "hébergement odoo", "implémentation odoo"
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- Build: hub pages `/fr/odoo-hosting/` (currently 404)
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### Portuguese
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**Intent:** Brazil + Portugal SMB
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- Primary: "hospedagem odoo", "implementação odoo"
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- Build: hub pages `/pt/odoo-hosting/` (currently 404)
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### Arabic
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**Intent:** MENA large enterprises
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- Primary: "استضافة أودو", "تطبيق أودو"
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- RTL implementation is correct — focus on content quality
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---
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## Anti-cannibalization Rules
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1. **One canonical per topic.** Never create `/odoo-hosting/mejor-hosting-odoo-2025/` AND `/odoo-hosting/mejor-hosting-odoo-2026/` for the same target keyword without 301ing the old one.
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2. **Language variants are NOT separate pages** for the same audience — they serve different language queries and must differ in language, not just slug.
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3. **Year modifiers are OK** if content is genuinely updated (`2025` → `2026` with new data).
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4. **Thin variants** (PT/FR with Spanish content) should 301 to ES, not stay live as separate pages.
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---
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## Measurement Plan
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**Week 0 (baseline):** Current GSC export (done 2026-05-21).
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**Week 2 post-deploy:** Submit sitemaps in GSC; "Validate Fix" on each coverage issue.
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**Week 4-6 post-deploy:** Re-export GSC coverage. Target: <15% excluded.
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**Month 3:** Organic traffic comparison (GSC Search Analytics).
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**Leading indicators (on-site, immediate):**
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- REVIEW.ps1 all-green
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- Lighthouse mobile: LCP ≤2.5s / INP ≤200ms / CLS ≤0.1
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- 0 pages with title >60 chars
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- 0 corpus-wide duplicate meta descriptions
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- Homepage screenshot: factual H1, no combat hype
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