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+# Brand Guidelines — Odoo Expertos
+
+> Single source of truth for all batch agents (W1–W11+). Do not invent brand values outside this document.
+
+---
+
+## Identity
+
+| Field | Value |
+|---|---|
+| Brand name | Odoo Expertos |
+| Legal entity | Odoo Expertos *(remove all references to "Apex AI Research Labs LLC")* |
+| Canonical domain | `https://www.odoo-expertos.com` |
+| Schema `@id` | `https://www.odoo-expertos.com/#organization` |
+| Logo URL (canonical) | `https://www.odoo-expertos.com/favicon.svg` |
+| Logo PNG (for Article schema) | `https://www.odoo-expertos.com/favicon.svg` *(use SVG until a 112px+ PNG exists)* |
+| Author attribution | `Equipo Odoo Expertos` *(never "Dr. María Elena Rodríguez" or any fabricated individual)* |
+| Contact page | `/contacto/` *(to be created in W7 scope)* |
+| About page | `/sobre-nosotros/` *(to be created in W7 scope)* |
+
+## Service Offering
+
+Professional Odoo ERP consulting for B2B enterprises:
+- **Implementation** — end-to-end Odoo 17/18 deployment
+- **Hosting** — managed cloud, VPS, on-premise, hybrid
+- **Customization** — module development, API integration
+- **Support** — SLAs, upgrades, migration
+
+Primary market: Latin America (ES root). Secondary: Europe (DE, FR, PT), MENA (AR), International (EN).
+
+## Visual Identity
+
+| Token | Value |
+|---|---|
+| Primary color | `#FF6B35` (orange) |
+| Secondary color | `#FF8A50` (lighter orange) |
+| Background dark | `#1a1a1a` |
+| Background darker | `#0f0f0f` |
+| Surface | `#2a2a2a` |
+| Text primary | `#E0E0E0` |
+| White | `#FFFFFF` |
+| Font stack | `-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif` |
+| Theme | Dark |
+
+## Schema / Structured Data (W3 reference)
+
+Use the following Organization block as the canonical definition. All other pages reference it via `@id`.
+
+```json
+{
+  "@context": "https://schema.org",
+  "@type": "Organization",
+  "@id": "https://www.odoo-expertos.com/#organization",
+  "name": "Odoo Expertos",
+  "url": "https://www.odoo-expertos.com",
+  "logo": "https://www.odoo-expertos.com/favicon.svg",
+  "sameAs": [],
+  "contactPoint": {
+    "@type": "ContactPoint",
+    "contactType": "customer service",
+    "availableLanguage": ["Spanish", "English", "German", "French", "Portuguese", "Arabic"]
+  }
+}
+```
+
+**Prohibited:**
+- `"url": "https://odooexpertos.com"` (dead domain — no hyphen)
+- `"logo": "https://www.odooexpertos.com/assets/logo.png"` (dead domain)
+- Any non-www schema URL in `url` or breadcrumb `item`
+- `"author": "Apex AI Research Labs LLC"` in any page meta or schema
+
+## Languages
+
+| Code | Root path | `og:locale` | Schema `inLanguage` |
+|---|---|---|---|
+| es | `/` | `es_ES` | `es` |
+| en | `/en/` | `en_US` | `en` |
+| de | `/de/` | `de_DE` | `de` |
+| fr | `/fr/` | `fr_FR` | `fr` |
+| pt | `/pt/` | `pt_BR` | `pt` |
+| ar | `/ar/` | `ar_SA` | `ar` |
+
+## Anti-patterns (enforce in every fix pass)
+
+- No combat/war metaphors in copy ("DESTRUIR COMPETENCIA", "Robarte Clientes")
+- No emoji in H2 headings
+- No unsourced percentage claims (280% ROI, 85% ahorro, 340% mejora, etc.)
+- No fabricated review counts ("2,864 Reseñas Verificadas")
+- No fabricated case study losses ("perdí $180,000")
+- No "Apex AI Research Labs LLC" in any `<meta name="author">` or schema