feat: classy dark one-pager with modal, webhook, shiny gold, sticky nav
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oliver
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{
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"skill_name": "launch-strategy",
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"evals": [
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{
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"id": 1,
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"prompt": "We're launching a new B2B SaaS product for design teams in 6 weeks. It's a design review tool. We have a small audience (500 email subscribers, 2k Twitter followers). Help us plan the launch.",
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"expected_output": "Should check for product-marketing-context.md first. Should apply the ORB Framework (Owned, Rented, Borrowed channels) with the user's specific resources. Owned: email list (500 subscribers), website. Rented: Twitter (2k followers). Borrowed: partnerships, communities, Product Hunt. Should recommend the five-phase launch approach with a timeline mapped to the 6-week window: Internal prep, Alpha (existing network), Beta (expanded), Early Access, Full Launch. Should provide specific tactics for each phase. Should recommend building up the audience before launch day. Should include a launch day checklist.",
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"assertions": [
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"Checks for product-marketing-context.md",
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"Applies ORB Framework (Owned, Rented, Borrowed)",
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"Maps to user's specific channels and audience sizes",
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"Recommends five-phase launch approach",
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"Provides timeline mapped to 6-week window",
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"Provides specific tactics for each phase",
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"Recommends audience building before launch",
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"Includes launch day checklist"
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],
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"files": []
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},
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{
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"id": 2,
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"prompt": "We want to launch on Product Hunt. Any tips? We've never done it before.",
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"expected_output": "Should apply the Product Hunt strategy section. Should cover: choosing the right day and time, preparing assets (logo, gallery images, maker video), crafting the tagline and description, building a hunter network, activating supporters on launch day, engaging with comments, and post-launch follow-up. Should recommend preparation timeline (start 2-4 weeks before). Should mention common mistakes to avoid. Should set realistic expectations about outcomes.",
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"assertions": [
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"Applies Product Hunt strategy section",
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"Covers timing (day and time selection)",
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"Covers asset preparation",
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"Addresses hunter network and supporter activation",
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"Recommends preparation timeline",
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"Mentions common mistakes to avoid",
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"Sets realistic expectations"
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],
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"files": []
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},
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{
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"id": 3,
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"prompt": "we just shipped a major feature update. how should we announce it? it's not a full product launch, just a big new feature.",
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"expected_output": "Should trigger on casual phrasing. Should apply the ongoing launch strategy section, specifically the major/medium/minor update matrix. Should identify this as a major feature update. Should recommend appropriate channels and tactics for a feature launch (less than a full product launch but more than a changelog entry). Should include: announcement email, blog post, social media push, in-app notification, and possibly a mini Product Hunt launch. Should provide a feature announcement framework.",
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"assertions": [
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"Triggers on casual phrasing",
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"Applies ongoing launch strategy / update matrix",
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"Identifies as major feature update",
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"Scales tactics appropriately (not full launch)",
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"Recommends announcement channels",
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"Includes email, blog, social, and in-app notification",
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"Provides feature announcement framework"
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],
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"files": []
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},
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{
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"id": 4,
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"prompt": "Our launch flopped. We launched 3 weeks ago and only got 50 signups. We expected at least 500. What went wrong and what can we do now?",
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"expected_output": "Should apply the post-launch product marketing section. Should diagnose potential failure causes: insufficient audience building pre-launch, wrong channels, weak value proposition messaging, poor launch execution, targeting the wrong audience. Should recommend post-launch recovery tactics: iterate on messaging, identify which channels produced the 50 signups and double down, try new distribution channels, leverage early users for testimonials. Should provide a specific 30-day recovery plan.",
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"assertions": [
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"Applies post-launch product marketing guidance",
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"Diagnoses potential failure causes",
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"Addresses pre-launch audience building gap",
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"Recommends post-launch recovery tactics",
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"Suggests analyzing which channels produced signups",
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"Provides specific recovery plan"
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],
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"files": []
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},
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{
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"id": 5,
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"prompt": "How do we leverage partnerships and borrowed audiences for our launch? We don't have a big audience of our own.",
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"expected_output": "Should focus on the Borrowed channel from the ORB Framework. Should provide specific borrowed audience tactics: podcast guest appearances, co-marketing with complementary tools, influencer partnerships, community engagement (relevant Slack groups, Discord servers, Reddit), guest posts, cross-promotions. Should recommend how to identify and approach potential partners. Should note that borrowed audience strategies take time to build and should start well before launch day.",
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"assertions": [
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"Focuses on Borrowed channel from ORB Framework",
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"Provides specific borrowed audience tactics",
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"Mentions partnerships, communities, guest content",
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"Recommends how to identify and approach partners",
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"Notes borrowed strategies take time to build",
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"Suggests starting well before launch day"
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],
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"files": []
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},
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{
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"id": 6,
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"prompt": "Give me some creative marketing ideas to promote our product. We're bootstrapped and don't have a big budget.",
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"expected_output": "Should recognize this is a broader marketing ideas request, not specifically a launch strategy task. Should defer to or cross-reference the marketing-ideas skill, which provides 139 marketing ideas organized by category and filtered by budget. May provide some launch-related tactical ideas but should make clear that marketing-ideas is the right skill for a broader brainstorming session.",
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"assertions": [
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"Recognizes this as broader marketing ideas request",
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"References or defers to marketing-ideas skill",
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"Does not attempt full marketing brainstorm using launch strategy patterns",
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"May provide some launch-related tactical ideas"
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],
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"files": []
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}
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]
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}
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