feat: classy dark one-pager with modal, webhook, shiny gold, sticky nav
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oliver
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# Google Play Store — Official Specs & Guidelines
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All data from support.google.com and developer.android.com as of March 2026.
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## Character Limits
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| Field | Limit | Indexed? | Notes |
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| ----------------- | ----------- | ---------------------- | ------------------------------------- |
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| App Title | 30 chars | Yes (strongest signal) | Reduced from 50 in Sept 2021 |
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| Short Description | 80 chars | Yes | Visible without expanding |
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| Full Description | 4,000 chars | **Yes (heavily)** | Google NLP indexes entire text |
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| Developer Name | 64 chars | Partial | Same emoji/caps restrictions as title |
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## Prohibited in Metadata (enforced since Sept 2021)
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**Title, Icon, Developer Name:**
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- Emojis, emoticons, repeated special characters
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- ALL CAPS (unless registered brand)
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- Performance claims: "top," "best," "#1," "free," "no ads"
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- Misleading store performance or endorsement
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- Calls-to-action: "update now," "download now"
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**Short Description:**
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- Same performance claims as title
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- Calls-to-action
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- Unattributed testimonials
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**Screenshots, Feature Graphic, Video:**
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- Time-sensitive taglines
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- Calls-to-action ("Download now," "Play now")
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- Must authentically showcase app functionality
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## Screenshot Specs
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| Device | Min | Max | Aspect Ratio | Min Resolution | Max Long Edge |
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| ---------- | ----- | ----- | ------------ | -------------- | ------------- |
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| Phone | **2** | **8** | 9:16 or 16:9 | 320px any side | 3,840px |
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| 7" Tablet | 4 | 8 | 9:16 or 16:9 | 1,080px short | 7,680px |
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| 10" Tablet | 4 | 8 | 9:16 or 16:9 | 1,080px short | 7,680px |
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| Chromebook | 4 | 8 | 9:16 or 16:9 | 1,080px short | 7,680px |
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| Wear OS | 1 | 8 | **1:1** | 384x384 | 3,840px |
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| Android TV | 1 | 8 | **16:9** | 1,920x1,080 | 3,840px |
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- **Recommended phone size:** 1080x1920 (portrait)
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- **Format:** JPEG or 24-bit PNG (no alpha)
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- **Max file size:** 8 MB each
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**Note:** Google Play max is 8 screenshots per device, not 10 like Apple.
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## Feature Graphic
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- **Dimensions:** 1024 x 500 px (exact, required)
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- **Format:** JPEG or 24-bit PNG (no alpha)
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- Displayed at top of listing and in featured placements
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## App Icon
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- **Dimensions:** 512 x 512 px
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- **Format:** 32-bit PNG (with alpha)
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- **Max file size:** 1,024 KB
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- **Shape:** Full square (Google applies 30% corner radius automatically)
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- **Prohibited:** Ranking claims, download counts, deal text, emoji
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## Preview Video
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- **Format:** YouTube URL (public or unlisted)
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- **Duration:** 30 seconds to 2 minutes recommended
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- No ads, no monetization, must be embeddable, not age-restricted
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- **Does NOT autoplay** (only ~6% of visitors tap to play)
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## Store Listing Experiments (A/B Testing)
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- **Variants:** Up to 3 per experiment (plus control)
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- **Testable:** Icon, feature graphic, screenshots, video, short description, full description
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- **Concurrent:** Cannot run more than 1 default graphics experiment simultaneously
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- **Audience:** Signed-in Google Play users only
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- **Metrics:** First-time installers + retained first-time installers (1-day retention)
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- **Duration:** Run at least 7 days (weekday/weekend variance)
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- **Localized:** Test across up to 5 languages simultaneously
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## Custom Store Listings
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- **Max:** 50 per app (100 for Play partners)
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- **Customizable:** Title, short/full description, icon, screenshots, feature graphic, video
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- **Targeting:** Country/region, pre-registration, install state, Google Ads campaigns, inactive/churned users (28+ days)
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- **2025 addition:** Gemini AI auto-generates text for CSLs in Play Console
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## Promotional Content (LiveOps)
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| Type | Description | Duration |
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| ----------------- | ------------------------------ | -------------------- |
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| Offers | Discounts, free items, bundles | Up to 28 days |
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| Events | Time-limited in-app events | Must have time limit |
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| Major Update | Significant new features | Max 1 week |
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| Crossover (games) | Cross-game/IP collaboration | Varies |
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- Submit **4+ days** before start (standard review)
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- Submit **14+ days** before for featuring requests
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- **Impact:** "Over twice as many explore acquisitions during featuring" (official Google)
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## Android Vitals — Ranking Thresholds
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Apps exceeding these thresholds get **reduced visibility** in search and recommendations.
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| Metric | Overall Threshold | Per-Device Threshold |
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| ---------------------------- | ----------------- | -------------------- |
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| User-Perceived Crash Rate | **1.09%** | 8% |
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| User-Perceived ANR Rate | **0.47%** | 8% |
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| Excessive Partial Wake Locks | 5% | N/A |
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**Consequences:** Reduced search visibility, warning labels on listing, quality alerts to users before install.
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**Recovery:** Google checks daily using 28-day rolling average.
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## Search Ranking — Official Factors
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Google confirms these affect ranking:
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1. **Metadata relevance** — Title carries most weight. NLP scans title + short desc + full desc.
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2. **App quality** — Android Vitals (crash/ANR rates)
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3. **Ratings and reviews** — Star rating + review text. 85% of featured apps have 4.0+
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4. **Install volume and velocity** — Total installs + daily/weekly frequency
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5. **Engagement and retention** — Session frequency, duration, retention rates
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6. **Update frequency** — Regular updates signal active maintenance
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7. **Localization** — Regional keyword/visual adaptation. 59% of US apps localize titles.
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Sources: support.google.com/googleplay/android-developer/answer/4448378,
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support.google.com/googleplay/android-developer/answer/9898842,
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developer.android.com/topic/performance/vitals
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