derez.ai/data/launch-status.json

{
  "campaign": "derez.ai Prelaunch",
  "day": 4,
  "total_days": 14,
  "status": "active",
  "updated": "2026-06-12T09:00:00-04:00",
  "kpis": [
    { "id": "signups", "current": 0, "target": 20, "note": "No paying customers yet — 1 chat lead (Cold), 88 on Hold" },
    { "id": "visitors", "current": 0, "target": 500, "note": "Plausible analytics live with 7 custom events. No traffic yet." },
    { "id": "emails", "current": 0, "target": 50, "note": "No email capture on site yet — needs lead magnet or newsletter signup" },
    { "id": "backlinks", "current": 0, "target": 10, "note": "None yet — sitemap.xml and robots.txt created today" },
    { "id": "influencers", "current": 0, "target": 5, "note": "60 YT creators identified in CRM (on Hold), 0 contacted" },
    { "id": "testimonials", "current": 0, "target": 5, "note": "No testimonials yet" },
    { "id": "impressions", "current": 0, "target": 2000, "note": "Not yet indexed — sitemap prepared, needs Search Console submission" },
    { "id": "directory", "current": 0, "target": 3, "note": "Not submitted to any directories yet" }
  ],
  "assets": {
    "crm_contacts_total": 89,
    "on_hold": 88,
    "cold_leads": 1,
    "youtube_creators_on_hold": 60,
    "leads_contacted": 1,
    "affiliates_identified": 0
  },
  "actions": [
    { "day": 1, "action": "Set up friends & family invite list (20–30 contacts)", "owner": "Oliver", "status": "pending" },
    { "day": 1, "action": "Generate & configure referral coupon codes in Stripe", "owner": "Oliver", "status": "done", "note": "friends950, creator950, friends499, friends1750 codes ready" },
    { "day": 1, "action": "Create prelaunch landing page / launch-dashboard", "owner": "Mint", "status": "done" },
    { "day": 1, "action": "Submit derez.ai to Google Search Console + Bing Webmaster Tools", "owner": "Mint", "status": "done", "note": "Site added to Google via TXT record. Waiting for Google to scan and index." },
    { "day": 1, "action": "Verify Google indexing status — submit sitemap", "owner": "Mint", "status": "waiting", "note": "sitemap.xml created. Needs Search Console access to submit." },
    { "day": 1, "action": "Set up basic analytics (Plausible or server logs)", "owner": "Mint", "status": "done", "note": "Plausible live with 7 custom events. Zero traffic so far." },
    { "day": 1, "action": "Remove navbar link to launch dashboard (Oliver requested private link)", "owner": "Mint", "status": "done" },
    { "day": 2, "action": "Send friends & family invitation emails", "owner": "Oliver", "status": "pending" },
    { "day": 2, "action": "Create F&F onboarding docs (1-pager)", "owner": "Mint", "status": "pending" },
    { "day": 2, "action": "Set up dedicated F&F Telegram group", "owner": "Mint", "status": "pending" },
    { "day": 2, "action": "Submit to Product Hunt — create draft listing", "owner": "Oliver", "status": "pending" },
    { "day": 2, "action": "Write influencer outreach email template", "owner": "Mint", "status": "pending" },
    { "day": 2, "action": "Create sitemap.xml + robots.txt for SEO", "owner": "Mint", "status": "done", "note": "Created June 10. 6 URLs in sitemap. robots.txt allows all crawlers." },
    { "day": 3, "action": "Influencer research: compile list of 30 targets", "owner": "Oliver", "status": "done", "note": "60 YT creators already in CRM on Hold" },
    { "day": 3, "action": "Prioritize top 20 YT creators from the 60 for outreach", "owner": "Both", "status": "pending" },
    { "day": 3, "action": "Collect business emails for top 20 YT creators", "owner": "Mint", "status": "pending", "note": "Blocked: no CRM export or creator list accessible via filesystem" },
    { "day": 3, "action": "Submit to BetaList, AlternativeTo, G2 directories", "owner": "Mint", "status": "pending" },
    { "day": 4, "action": "Send first batch of influencer emails/DMs (top 10)", "owner": "Oliver", "status": "pending" },
    { "day": 4, "action": "Pitch guest post to 5 AI/DevOps blogs", "owner": "Mint", "status": "pending" },
    { "day": 4, "action": "Set up HARO / Qwoted / Connectively alerts", "owner": "Mint", "status": "pending" },
    { "day": 4, "action": "First friends & family onboardings go live", "owner": "Oliver", "status": "pending" },
    { "day": 5, "action": "Follow up on non-responding influencers", "owner": "Oliver", "status": "pending" },
    { "day": 5, "action": "Create 3 social posts (X/LinkedIn) about launch", "owner": "Mint", "status": "pending" },
    { "day": 5, "action": "Send F&F NPS survey #1", "owner": "Mint", "status": "pending" },
    { "day": 6, "action": "Publish first social proof tweet", "owner": "Oliver", "status": "pending" },
    { "day": 6, "action": "Write blog post: 'Why I built derez.ai'", "owner": "Oliver", "status": "pending" },
    { "day": 7, "action": "Mid-campaign review: KPI check vs targets", "owner": "Both", "status": "pending" },
    { "day": 7, "action": "Second batch influencer outreach (next 10)", "owner": "Oliver", "status": "pending" },
    { "day": 7, "action": "Polish Product Hunt listing with F&F feedback", "owner": "Mint", "status": "pending" },
    { "day": 8, "action": "Guest post #1 published — monitor backlinks", "owner": "Mint", "status": "pending" },
    { "day": 8, "action": "Send affiliate program details to confirmed influencers", "owner": "Oliver", "status": "pending" },
    { "day": 8, "action": "Content sprint: 5 more social posts", "owner": "Mint", "status": "pending" },
    { "day": 9, "action": "Follow up guest post pitches — pitch 5 more", "owner": "Mint", "status": "pending" },
    { "day": 9, "action": "Record demo video (3 min)", "owner": "Oliver", "status": "pending" },
    { "day": 9, "action": "Email list: first newsletter teaser", "owner": "Mint", "status": "pending" },
    { "day": 10, "action": "Launch day prep: schedule Product Hunt", "owner": "Oliver", "status": "pending" },
    { "day": 10, "action": "Coordinate influencer posts for launch day", "owner": "Both", "status": "pending" },
    { "day": 11, "action": "🚀 LAUNCH DAY — Product Hunt go-live", "owner": "Both", "status": "pending" },
    { "day": 11, "action": "Social storm on all platforms", "owner": "Oliver", "status": "pending" },
    { "day": 11, "action": "Influencers publish content", "owner": "Influencers", "status": "pending" },
    { "day": 12, "action": "Reply to every Product Hunt comment", "owner": "Oliver", "status": "pending" },
    { "day": 12, "action": "Monitor signups & traffic — adjust messaging", "owner": "Mint", "status": "pending" },
    { "day": 13, "action": "Follow up all pending leads", "owner": "Oliver", "status": "pending" },
    { "day": 13, "action": "Thank-you emails to F&F + influencers", "owner": "Mint", "status": "pending" },
    { "day": 14, "action": "Final KPI review & retrospective", "owner": "Both", "status": "pending" },
    { "day": 14, "action": "Compile lessons learned", "owner": "Mint", "status": "pending" },
    { "day": 14, "action": "Go/no-go decision: public launch or iterate", "owner": "Oliver", "status": "pending" }
  ],
  "notes": "Day 2 auto-update. CRM grew from 62→89 contacts (27 new on Hold, 1 Cold chat lead). 60 YT creators identified (+1). Plausible live with 7 events, zero traffic. sitemap.xml + robots.txt created. Cold email and influencer outreach still blocked by missing business emails. Blog post updated: split into integration + leads prompts."
}