Oliver/derez.ai
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derez.ai/data/launch-status.json
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{
"campaign": "derez.ai Prelaunch",
"day": 6,
"total_days": 14,
"status": "active",
"updated": "2026-06-14T09:00:00-04:00",
"kpis": [
{
"id": "signups",
"current": 1,
"target": 20,
"note": "1 agent sold! First paying customer."
},
{
"id": "visitors",
"current": 28,
"target": 500,
"note": "28 unique visitors over 5 days (Jun 9-13), 249 pageviews, 7 countries"
},
{
"id": "emails",
"current": 0,
"target": 50,
"note": "No email capture on site yet \u2014 needs lead magnet or newsletter signup"
},
{
"id": "backlinks",
"current": 0,
"target": 10,
"note": "None yet \u2014 sitemap.xml and robots.txt created"
},
{
"id": "influencers",
"current": 0,
"target": 5,
"note": "60 YT creators identified in CRM (on Hold), 0 contacted"
},
{
"id": "testimonials",
"current": 0,
"target": 5,
"note": "No testimonials yet \u2014 1 agent sold, could request"
},
{
"id": "impressions",
"current": 0,
"target": 2000,
"note": "Not yet indexed \u2014 sitemap prepared, needs Search Console submission"
},
{
"id": "directory",
"current": 0,
"target": 3,
"note": "Not submitted to any directories yet"
}
],
"assets": {
"crm_contacts_total": 89,
"on_hold": 88,
"cold_leads": 1,
"youtube_creators_on_hold": 60,
"leads_contacted": 1,
"affiliates_identified": 0
},
"actions": [
{
"day": 1,
"action": "Set up friends & family invite list (20\u201330 contacts)",
"owner": "Oliver",
"status": "pending"
},
{
"day": 1,
"action": "Generate & configure referral coupon codes in Stripe",
"owner": "Oliver",
"status": "done",
"note": "friends950, creator950, friends499, friends1750 codes ready"
},
{
"day": 1,
"action": "Create prelaunch landing page / launch-dashboard",
"owner": "Mint",
"status": "done"
},
{
"day": 1,
"action": "Submit derez.ai to Google Search Console + Bing Webmaster Tools",
"owner": "Mint",
"status": "done",
"note": "Site added to Google via TXT record. Waiting for Google to scan and index."
},
{
"day": 1,
"action": "Verify Google indexing status \u2014 submit sitemap",
"owner": "Mint",
"status": "waiting",
"note": "sitemap.xml created. Needs Search Console access to submit."
},
{
"day": 1,
"action": "Set up basic analytics (Plausible or server logs)",
"owner": "Mint",
"status": "done",
"note": "Plausible live with 7 custom events. Zero traffic so far."
},
{
"day": 1,
"action": "Remove navbar link to launch dashboard (Oliver requested private link)",
"owner": "Mint",
"status": "done"
},
{
"day": 2,
"action": "Send friends & family invitation emails",
"owner": "Oliver",
"status": "pending"
},
{
"day": 2,
"action": "Create F&F onboarding docs (1-pager)",
"owner": "Mint",
"status": "pending"
},
{
"day": 2,
"action": "Set up dedicated F&F Telegram group",
"owner": "Mint",
"status": "pending"
},
{
"day": 2,
"action": "Submit to Product Hunt \u2014 create draft listing",
"owner": "Oliver",
"status": "pending"
},
{
"day": 2,
"action": "Write influencer outreach email template",
"owner": "Mint",
"status": "pending"
},
{
"day": 2,
"action": "Create sitemap.xml + robots.txt for SEO",
"owner": "Mint",
"status": "done",
"note": "Created June 10. 6 URLs in sitemap. robots.txt allows all crawlers."
},
{
"day": 3,
"action": "Influencer research: compile list of 30 targets",
"owner": "Oliver",
"status": "done",
"note": "60 YT creators already in CRM on Hold"
},
{
"day": 3,
"action": "Prioritize top 20 YT creators from the 60 for outreach",
"owner": "Both",
"status": "pending"
},
{
"day": 3,
"action": "Collect business emails for top 20 YT creators",
"owner": "Mint",
"status": "pending",
"note": "Blocked: no CRM export or creator list accessible via filesystem"
},
{
"day": 3,
"action": "Submit to BetaList, AlternativeTo, G2 directories",
"owner": "Mint",
"status": "pending"
},
{
"day": 4,
"action": "Send first batch of influencer emails/DMs (top 10)",
"owner": "Oliver",
"status": "pending"
},
{
"day": 4,
"action": "Pitch guest post to 5 AI/DevOps blogs",
"owner": "Mint",
"status": "pending"
},
{
"day": 4,
"action": "Set up HARO / Qwoted / Connectively alerts",
"owner": "Mint",
"status": "pending"
},
{
"day": 4,
"action": "First friends & family onboardings go live",
"owner": "Oliver",
"status": "pending"
},
{
"day": 5,
"action": "Follow up on non-responding influencers",
"owner": "Oliver",
"status": "pending"
},
{
"day": 5,
"action": "Create 3 social posts (X/LinkedIn) about launch",
"owner": "Mint",
"status": "pending"
},
{
"day": 5,
"action": "Send F&F NPS survey #1",
"owner": "Mint",
"status": "pending"
},
{
"day": 6,
"action": "Publish first social proof tweet",
"owner": "Oliver",
"status": "current"
},
{
"day": 6,
"action": "Write blog post: 'Why I built derez.ai'",
"owner": "Oliver",
"status": "current"
},
{
"day": 7,
"action": "Mid-campaign review: KPI check vs targets",
"owner": "Both",
"status": "pending"
},
{
"day": 7,
"action": "Second batch influencer outreach (next 10)",
"owner": "Oliver",
"status": "pending"
},
{
"day": 7,
"action": "Polish Product Hunt listing with F&F feedback",
"owner": "Mint",
"status": "pending"
},
{
"day": 8,
"action": "Guest post #1 published \u2014 monitor backlinks",
"owner": "Mint",
"status": "pending"
},
{
"day": 8,
"action": "Send affiliate program details to confirmed influencers",
"owner": "Oliver",
"status": "pending"
},
{
"day": 8,
"action": "Content sprint: 5 more social posts",
"owner": "Mint",
"status": "pending"
},
{
"day": 9,
"action": "Follow up guest post pitches \u2014 pitch 5 more",
"owner": "Mint",
"status": "pending"
},
{
"day": 9,
"action": "Record demo video (3 min)",
"owner": "Oliver",
"status": "pending"
},
{
"day": 9,
"action": "Email list: first newsletter teaser",
"owner": "Mint",
"status": "pending"
},
{
"day": 10,
"action": "Launch day prep: schedule Product Hunt",
"owner": "Oliver",
"status": "pending"
},
{
"day": 10,
"action": "Coordinate influencer posts for launch day",
"owner": "Both",
"status": "pending"
},
{
"day": 11,
"action": "\ud83d\ude80 LAUNCH DAY \u2014 Product Hunt go-live",
"owner": "Both",
"status": "pending"
},
{
"day": 11,
"action": "Social storm on all platforms",
"owner": "Oliver",
"status": "pending"
},
{
"day": 11,
"action": "Influencers publish content",
"owner": "Influencers",
"status": "pending"
},
{
"day": 12,
"action": "Reply to every Product Hunt comment",
"owner": "Oliver",
"status": "pending"
},
{
"day": 12,
"action": "Monitor signups & traffic \u2014 adjust messaging",
"owner": "Mint",
"status": "pending"
},
{
"day": 13,
"action": "Follow up all pending leads",
"owner": "Oliver",
"status": "pending"
},
{
"day": 13,
"action": "Thank-you emails to F&F + influencers",
"owner": "Mint",
"status": "pending"
},
{
"day": 14,
"action": "Final KPI review & retrospective",
"owner": "Both",
"status": "pending"
},
{
"day": 14,
"action": "Compile lessons learned",
"owner": "Mint",
"status": "pending"
},
{
"day": 14,
"action": "Go/no-go decision: public launch or iterate",
"owner": "Oliver",
"status": "pending"
}
],
"notes": "Day 6 update \u2014 1 agent sold milestone. Traffic growing steadily. Directory submissions and guest post pitches are today's focus."
}
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