# 002 — Cold email at scale: from one-off to campaign

**Status:** Idea
**Tags:** Marketing, Cold Email, Automation

## Research notes

- We already have a cold email speed-run post — this would be the "next level"
- Moving from single emails to sequenced campaigns
- Follow-ups, A/B testing, reply detection
- CRM integration for tracking

## Outline

1. Why one-off cold emails leave money on the table
2. Building a sequence: intro → follow-up 1 → follow-up 2 → breakup
3. Using Hermes Agent tools for reply detection and routing
4. Measuring open rates, reply rates, conversion
5. Tying into a CRM (Odoo?) for pipeline tracking

## References

- Existing cold email speed-run post
- Alex Hormozi / Cold email playbooks