{
  "date": "Tuesday, June 9, 2026",
  "updated": "2026-06-09T18:30:00-04:00",
  "goals": [
    { "current": 1, "note": "CRM: 88 on Hold, 1 Cold (chat lead). Need real emails for outreach." },
    { "current": 0, "note": "No paying customers yet" },
    { "current": 0, "note": "60 YT creators identified — 0 contacted" },
    { "current": 0, "note": "No analytics traffic yet. Plausible set up." },
    { "current": 0, "note": "0 cold emails sent — templates and coupons ready" },
    { "current": 89, "note": "88 Hold + 1 Cold" }
  ],
  "campaigns": [
    {
      "metrics": [0, 0, 0],
      "items": [
        { "text": "Coupon codes ready: friends950, creator950", "ok": true },
        { "text": "Template signed as Mark — Customer Success Agent", "ok": true },
        { "text": "No Cold contacts with real emails yet", "ok": false }
      ]
    },
    {
      "metrics": [60, 0, 0],
      "items": [
        { "text": "60 YouTube creators collected on Hold", "ok": true },
        { "text": "Need business emails for top 20", "ok": false },
        { "text": "Affiliate program TBD", "ok": false }
      ]
    },
    {
      "metrics": [0, 0, 0],
      "items": [
        { "text": "No outreach started yet", "ok": false },
        { "text": "Profile / company page TBD", "ok": false },
        { "text": "No content strategy defined", "ok": false }
      ]
    }
  ],
  "state_of_play": "Prelaunch phase. CRM has 89 contacts (60 YouTube creators on Hold, 1 homepage chat lead). 0 subscriptions, 0 influencers onboarded, 0 cold emails sent. The site is live at derez.ai with pricing, coupon badges (friends950, creator950, friends499, friends1750), and Plausible analytics. Next milestone: first paying customer.",
  "recommendations": [
    "Prioritise the top 20 YouTube creators from the 60 collected — these are your most winnable influencer channel.",
    "Unlock cold email outreach by populating real business emails for those 20 creators. The templates and coupons are ready.",
    "Set up a LinkedIn company page and start building connections — zero presence there currently.",
    "Email capturing (newsletter signup or lead magnet) is needed before visitors reach 10K/mo becomes realistic."
  ]
}