{
  "campaign": "derez.ai Prelaunch",
  "day": 6,
  "total_days": 14,
  "status": "active",
  "updated": "2026-06-14T09:00:00-04:00",
  "kpis": [
    {
      "id": "signups",
      "current": 1,
      "target": 20,
      "note": "1 agent sold! First paying customer."
    },
    {
      "id": "visitors",
      "current": 28,
      "target": 500,
      "note": "28 unique visitors over 5 days (Jun 9-13), 249 pageviews, 7 countries"
    },
    {
      "id": "emails",
      "current": 0,
      "target": 50,
      "note": "No email capture on site yet \u2014 needs lead magnet or newsletter signup"
    },
    {
      "id": "backlinks",
      "current": 0,
      "target": 10,
      "note": "None yet \u2014 sitemap.xml and robots.txt created"
    },
    {
      "id": "influencers",
      "current": 0,
      "target": 5,
      "note": "60 YT creators identified in CRM (on Hold), 0 contacted"
    },
    {
      "id": "testimonials",
      "current": 0,
      "target": 5,
      "note": "No testimonials yet \u2014 1 agent sold, could request"
    },
    {
      "id": "impressions",
      "current": 0,
      "target": 2000,
      "note": "Not yet indexed \u2014 sitemap prepared, needs Search Console submission"
    },
    {
      "id": "directory",
      "current": 0,
      "target": 3,
      "note": "Not submitted to any directories yet"
    }
  ],
  "assets": {
    "crm_contacts_total": 89,
    "on_hold": 88,
    "cold_leads": 1,
    "youtube_creators_on_hold": 60,
    "leads_contacted": 1,
    "affiliates_identified": 0
  },
  "actions": [
    {
      "day": 1,
      "action": "Set up friends & family invite list (20\u201330 contacts)",
      "owner": "Oliver",
      "status": "pending"
    },
    {
      "day": 1,
      "action": "Generate & configure referral coupon codes in Stripe",
      "owner": "Oliver",
      "status": "done",
      "note": "friends950, creator950, friends499, friends1750 codes ready"
    },
    {
      "day": 1,
      "action": "Create prelaunch landing page / launch-dashboard",
      "owner": "Mint",
      "status": "done"
    },
    {
      "day": 1,
      "action": "Submit derez.ai to Google Search Console + Bing Webmaster Tools",
      "owner": "Mint",
      "status": "done",
      "note": "Site added to Google via TXT record. Waiting for Google to scan and index."
    },
    {
      "day": 1,
      "action": "Verify Google indexing status \u2014 submit sitemap",
      "owner": "Mint",
      "status": "waiting",
      "note": "sitemap.xml created. Needs Search Console access to submit."
    },
    {
      "day": 1,
      "action": "Set up basic analytics (Plausible or server logs)",
      "owner": "Mint",
      "status": "done",
      "note": "Plausible live with 7 custom events. Zero traffic so far."
    },
    {
      "day": 1,
      "action": "Remove navbar link to launch dashboard (Oliver requested private link)",
      "owner": "Mint",
      "status": "done"
    },
    {
      "day": 2,
      "action": "Send friends & family invitation emails",
      "owner": "Oliver",
      "status": "pending"
    },
    {
      "day": 2,
      "action": "Create F&F onboarding docs (1-pager)",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 2,
      "action": "Set up dedicated F&F Telegram group",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 2,
      "action": "Submit to Product Hunt \u2014 create draft listing",
      "owner": "Oliver",
      "status": "pending"
    },
    {
      "day": 2,
      "action": "Write influencer outreach email template",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 2,
      "action": "Create sitemap.xml + robots.txt for SEO",
      "owner": "Mint",
      "status": "done",
      "note": "Created June 10. 6 URLs in sitemap. robots.txt allows all crawlers."
    },
    {
      "day": 3,
      "action": "Influencer research: compile list of 30 targets",
      "owner": "Oliver",
      "status": "done",
      "note": "60 YT creators already in CRM on Hold"
    },
    {
      "day": 3,
      "action": "Prioritize top 20 YT creators from the 60 for outreach",
      "owner": "Both",
      "status": "pending"
    },
    {
      "day": 3,
      "action": "Collect business emails for top 20 YT creators",
      "owner": "Mint",
      "status": "pending",
      "note": "Blocked: no CRM export or creator list accessible via filesystem"
    },
    {
      "day": 3,
      "action": "Submit to BetaList, AlternativeTo, G2 directories",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 4,
      "action": "Send first batch of influencer emails/DMs (top 10)",
      "owner": "Oliver",
      "status": "pending"
    },
    {
      "day": 4,
      "action": "Pitch guest post to 5 AI/DevOps blogs",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 4,
      "action": "Set up HARO / Qwoted / Connectively alerts",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 4,
      "action": "First friends & family onboardings go live",
      "owner": "Oliver",
      "status": "pending"
    },
    {
      "day": 5,
      "action": "Follow up on non-responding influencers",
      "owner": "Oliver",
      "status": "pending"
    },
    {
      "day": 5,
      "action": "Create 3 social posts (X/LinkedIn) about launch",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 5,
      "action": "Send F&F NPS survey #1",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 6,
      "action": "Publish first social proof tweet",
      "owner": "Oliver",
      "status": "current"
    },
    {
      "day": 6,
      "action": "Write blog post: 'Why I built derez.ai'",
      "owner": "Oliver",
      "status": "current"
    },
    {
      "day": 7,
      "action": "Mid-campaign review: KPI check vs targets",
      "owner": "Both",
      "status": "pending"
    },
    {
      "day": 7,
      "action": "Second batch influencer outreach (next 10)",
      "owner": "Oliver",
      "status": "pending"
    },
    {
      "day": 7,
      "action": "Polish Product Hunt listing with F&F feedback",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 8,
      "action": "Guest post #1 published \u2014 monitor backlinks",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 8,
      "action": "Send affiliate program details to confirmed influencers",
      "owner": "Oliver",
      "status": "pending"
    },
    {
      "day": 8,
      "action": "Content sprint: 5 more social posts",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 9,
      "action": "Follow up guest post pitches \u2014 pitch 5 more",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 9,
      "action": "Record demo video (3 min)",
      "owner": "Oliver",
      "status": "pending"
    },
    {
      "day": 9,
      "action": "Email list: first newsletter teaser",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 10,
      "action": "Launch day prep: schedule Product Hunt",
      "owner": "Oliver",
      "status": "pending"
    },
    {
      "day": 10,
      "action": "Coordinate influencer posts for launch day",
      "owner": "Both",
      "status": "pending"
    },
    {
      "day": 11,
      "action": "\ud83d\ude80 LAUNCH DAY \u2014 Product Hunt go-live",
      "owner": "Both",
      "status": "pending"
    },
    {
      "day": 11,
      "action": "Social storm on all platforms",
      "owner": "Oliver",
      "status": "pending"
    },
    {
      "day": 11,
      "action": "Influencers publish content",
      "owner": "Influencers",
      "status": "pending"
    },
    {
      "day": 12,
      "action": "Reply to every Product Hunt comment",
      "owner": "Oliver",
      "status": "pending"
    },
    {
      "day": 12,
      "action": "Monitor signups & traffic \u2014 adjust messaging",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 13,
      "action": "Follow up all pending leads",
      "owner": "Oliver",
      "status": "pending"
    },
    {
      "day": 13,
      "action": "Thank-you emails to F&F + influencers",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 14,
      "action": "Final KPI review & retrospective",
      "owner": "Both",
      "status": "pending"
    },
    {
      "day": 14,
      "action": "Compile lessons learned",
      "owner": "Mint",
      "status": "pending"
    },
    {
      "day": 14,
      "action": "Go/no-go decision: public launch or iterate",
      "owner": "Oliver",
      "status": "pending"
    }
  ],
  "notes": "Day 6 update \u2014 1 agent sold milestone. Traffic growing steadily. Directory submissions and guest post pitches are today's focus."
}