diff --git a/data/launch-status.json b/data/launch-status.json
index cdf5cf8..6675688 100644
--- a/data/launch-status.json
+++ b/data/launch-status.json
@@ -3,314 +3,70 @@
   "day": 1,
   "total_days": 14,
   "status": "active",
-  "updated": "2026-06-09T17:00:10-04:00",
+  "updated": "2026-06-09T17:00:00-04:00",
   "kpis": [
-    {
-      "id": "signups",
-      "current": 0,
-      "target": 20
-    },
-    {
-      "id": "visitors",
-      "current": 0,
-      "target": 500
-    },
-    {
-      "id": "emails",
-      "current": 0,
-      "target": 50
-    },
-    {
-      "id": "backlinks",
-      "current": 0,
-      "target": 10
-    },
-    {
-      "id": "influencers",
-      "current": 0,
-      "target": 5
-    },
-    {
-      "id": "testimonials",
-      "current": 0,
-      "target": 5
-    },
-    {
-      "id": "impressions",
-      "current": 0,
-      "target": 2000
-    },
-    {
-      "id": "directory",
-      "current": 0,
-      "target": 3
-    }
+    { "id": "signups", "current": 0, "target": 20, "note": "No paying customers yet — 2 leads in Contacted stage" },
+    { "id": "visitors", "current": 0, "target": 500, "note": "No analytics yet — need to set up" },
+    { "id": "emails", "current": 0, "target": 50, "note": "No email capture on site yet" },
+    { "id": "backlinks", "current": 0, "target": 10, "note": "None yet — not submitted to directories" },
+    { "id": "influencers", "current": 0, "target": 5, "note": "59 YT creators identified in CRM (on Hold), 0 contacted" },
+    { "id": "testimonials", "current": 0, "target": 5, "note": "No testimonials yet" },
+    { "id": "impressions", "current": 0, "target": 2000, "note": "Not yet indexed — no impressions data" },
+    { "id": "directory", "current": 0, "target": 3, "note": "Not submitted to any directories yet" }
   ],
+  "assets": {
+    "crm_contacts_total": 62,
+    "youtube_creators_on_hold": 59,
+    "leads_contacted": 2,
+    "affiliates": 1
+  },
   "actions": [
-    {
-      "day": 1,
-      "action": "Set up friends & family invite list (20\u201330 contacts)",
-      "owner": "Oliver",
-      "status": "today"
-    },
-    {
-      "day": 1,
-      "action": "Generate & configure referral coupon codes in Stripe",
-      "owner": "Mint",
-      "status": "today"
-    },
-    {
-      "day": 1,
-      "action": "Create prelaunch landing page / launch-dashboard",
-      "owner": "Mint",
-      "status": "done"
-    },
-    {
-      "day": 1,
-      "action": "Submit to Google Search Console + Bing Webmaster Tools",
-      "owner": "Mint",
-      "status": "today"
-    },
-    {
-      "day": 1,
-      "action": "Set up UTM tracking for all campaign links",
-      "owner": "Mint",
-      "status": "today"
-    },
-    {
-      "day": 2,
-      "action": "Send friends & family invitation emails",
-      "owner": "Oliver",
-      "status": "pending"
-    },
-    {
-      "day": 2,
-      "action": "Create F&F onboarding docs (1-pager + video)",
-      "owner": "Mint",
-      "status": "pending"
-    },
-    {
-      "day": 2,
-      "action": "Set up dedicated F&F Telegram/Discord group",
-      "owner": "Mint",
-      "status": "pending"
-    },
-    {
-      "day": 2,
-      "action": "Submit to Product Hunt \u2014 create draft listing",
-      "owner": "Oliver",
-      "status": "pending"
-    },
-    {
-      "day": 3,
-      "action": "Start influencer research: compile list of 30 targets",
-      "owner": "Oliver",
-      "status": "pending"
-    },
-    {
-      "day": 3,
-      "action": "Write influencer outreach email template",
-      "owner": "Mint",
-      "status": "pending"
-    },
-    {
-      "day": 3,
-      "action": "Submit to BetaList, AlternativeTo, G2 directories",
-      "owner": "Mint",
-      "status": "pending"
-    },
-    {
-      "day": 4,
-      "action": "Send first batch of influencer DMs/emails (top 10)",
-      "owner": "Oliver",
-      "status": "pending"
-    },
-    {
-      "day": 4,
-      "action": "Pitch guest post: 'Deploy AI agents in 5 min' to 5 blogs",
-      "owner": "Mint",
-      "status": "pending"
-    },
-    {
-      "day": 4,
-      "action": "Set up HARO / Qwoted / Connectively alerts",
-      "owner": "Mint",
-      "status": "pending"
-    },
-    {
-      "day": 4,
-      "action": "First friends & family onboardings go live",
-      "owner": "Oliver",
-      "status": "pending"
-    },
-    {
-      "day": 5,
-      "action": "Follow up on influencer DMs (non-responders)",
-      "owner": "Oliver",
-      "status": "pending"
-    },
-    {
-      "day": 5,
-      "action": "Create 3 social posts (X/LinkedIn) about launch",
-      "owner": "Mint",
-      "status": "pending"
-    },
-    {
-      "day": 5,
-      "action": "Send F&F NPS survey #1",
-      "owner": "Mint",
-      "status": "pending"
-    },
-    {
-      "day": 6,
-      "action": "Publish first social proof tweet: F&F testimonial",
-      "owner": "Oliver",
-      "status": "pending"
-    },
-    {
-      "day": 6,
-      "action": "Write blog post: 'Why I built Derez.ai'",
-      "owner": "Oliver",
-      "status": "pending"
-    },
-    {
-      "day": 6,
-      "action": "Check Google indexing status \u2014 escalate if not indexed",
-      "owner": "Mint",
-      "status": "pending"
-    },
-    {
-      "day": 7,
-      "action": "Mid-campaign review: KPI check vs targets",
-      "owner": "Both",
-      "status": "pending"
-    },
-    {
-      "day": 7,
-      "action": "Second batch influencer outreach (next 10 targets)",
-      "owner": "Oliver",
-      "status": "pending"
-    },
-    {
-      "day": 7,
-      "action": "Polish Product Hunt listing with F&F feedback quotes",
-      "owner": "Mint",
-      "status": "pending"
-    },
-    {
-      "day": 8,
-      "action": "Guest post #1 published \u2014 monitor backlinks",
-      "owner": "Mint",
-      "status": "pending"
-    },
-    {
-      "day": 8,
-      "action": "Send affiliate program details to confirmed influencers",
-      "owner": "Oliver",
-      "status": "pending"
-    },
-    {
-      "day": 8,
-      "action": "Content sprint: write 5 more social posts",
-      "owner": "Mint",
-      "status": "pending"
-    },
-    {
-      "day": 9,
-      "action": "Follow up guest post pitches \u2014 pitch 5 more blogs",
-      "owner": "Mint",
-      "status": "pending"
-    },
-    {
-      "day": 9,
-      "action": "Record demo video (screen recording 3 min)",
-      "owner": "Oliver",
-      "status": "pending"
-    },
-    {
-      "day": 9,
-      "action": "Email list: send first newsletter teaser",
-      "owner": "Mint",
-      "status": "pending"
-    },
-    {
-      "day": 10,
-      "action": "Launch day prep: schedule Product Hunt live",
-      "owner": "Oliver",
-      "status": "pending"
-    },
-    {
-      "day": 10,
-      "action": "Coordinate influencer posts for launch day",
-      "owner": "Both",
-      "status": "pending"
-    },
-    {
-      "day": 10,
-      "action": "Prepare launch day email blast",
-      "owner": "Mint",
-      "status": "pending"
-    },
-    {
-      "day": 11,
-      "action": "\ud83d\ude80 LAUNCH DAY \u2014 Product Hunt go-live",
-      "owner": "Both",
-      "status": "pending"
-    },
-    {
-      "day": 11,
-      "action": "Social storm: all platforms post simultaneously",
-      "owner": "Oliver",
-      "status": "pending"
-    },
-    {
-      "day": 11,
-      "action": "Influencers publish their content",
-      "owner": "Influencers",
-      "status": "pending"
-    },
-    {
-      "day": 12,
-      "action": "Post-launch: reply to every Product Hunt comment",
-      "owner": "Oliver",
-      "status": "pending"
-    },
-    {
-      "day": 12,
-      "action": "Monitor signups & traffic spike \u2014 adjust messaging",
-      "owner": "Mint",
-      "status": "pending"
-    },
-    {
-      "day": 13,
-      "action": "Follow up on all pending leads from launch",
-      "owner": "Oliver",
-      "status": "pending"
-    },
-    {
-      "day": 13,
-      "action": "Send thank-you emails to F&F + influencers",
-      "owner": "Mint",
-      "status": "pending"
-    },
-    {
-      "day": 14,
-      "action": "Final KPI review & retrospective",
-      "owner": "Both",
-      "status": "pending"
-    },
-    {
-      "day": 14,
-      "action": "Compile lessons learned doc",
-      "owner": "Mint",
-      "status": "pending"
-    },
-    {
-      "day": 14,
-      "action": "Decide: full public launch or iterate based on data",
-      "owner": "Oliver",
-      "status": "pending"
-    }
+    { "day": 1, "action": "Set up friends & family invite list (20–30 contacts)", "owner": "Oliver", "status": "pending" },
+    { "day": 1, "action": "Generate & configure referral coupon codes in Stripe", "owner": "Oliver", "status": "pending" },
+    { "day": 1, "action": "Create prelaunch landing page / launch-dashboard", "owner": "Mint", "status": "done" },
+    { "day": 1, "action": "Submit derez.ai to Google Search Console + Bing Webmaster Tools", "owner": "Mint", "status": "today" },
+    { "day": 1, "action": "Verify Google indexing status — submit sitemap", "owner": "Mint", "status": "today" },
+    { "day": 1, "action": "Set up basic analytics (Plausible or server logs)", "owner": "Mint", "status": "today" },
+    { "day": 1, "action": "Remove navbar link to launch dashboard (Oliver requested private link)", "owner": "Mint", "status": "done" },
+    { "day": 2, "action": "Send friends & family invitation emails", "owner": "Oliver", "status": "pending" },
+    { "day": 2, "action": "Create F&F onboarding docs (1-pager)", "owner": "Mint", "status": "pending" },
+    { "day": 2, "action": "Set up dedicated F&F Telegram group", "owner": "Mint", "status": "pending" },
+    { "day": 2, "action": "Submit to Product Hunt — create draft listing", "owner": "Oliver", "status": "pending" },
+    { "day": 2, "action": "Write influencer outreach email template", "owner": "Mint", "status": "pending" },
+    { "day": 3, "action": "Influencer research: compile list of 30 targets", "owner": "Oliver", "status": "done", "note": "59 YT creators already in CRM on Hold" },
+    { "day": 3, "action": "Prioritize top 20 YT creators from the 59 for outreach", "owner": "Both", "status": "pending" },
+    { "day": 3, "action": "Collect business emails for top 20 YT creators", "owner": "Mint", "status": "pending" },
+    { "day": 3, "action": "Submit to BetaList, AlternativeTo, G2 directories", "owner": "Mint", "status": "pending" },
+    { "day": 4, "action": "Send first batch of influencer emails/DMs (top 10)", "owner": "Oliver", "status": "pending" },
+    { "day": 4, "action": "Pitch guest post to 5 AI/DevOps blogs", "owner": "Mint", "status": "pending" },
+    { "day": 4, "action": "Set up HARO / Qwoted / Connectively alerts", "owner": "Mint", "status": "pending" },
+    { "day": 4, "action": "First friends & family onboardings go live", "owner": "Oliver", "status": "pending" },
+    { "day": 5, "action": "Follow up on non-responding influencers", "owner": "Oliver", "status": "pending" },
+    { "day": 5, "action": "Create 3 social posts (X/LinkedIn) about launch", "owner": "Mint", "status": "pending" },
+    { "day": 5, "action": "Send F&F NPS survey #1", "owner": "Mint", "status": "pending" },
+    { "day": 6, "action": "Publish first social proof tweet", "owner": "Oliver", "status": "pending" },
+    { "day": 6, "action": "Write blog post: 'Why I built Derez.ai'", "owner": "Oliver", "status": "pending" },
+    { "day": 7, "action": "Mid-campaign review: KPI check vs targets", "owner": "Both", "status": "pending" },
+    { "day": 7, "action": "Second batch influencer outreach (next 10)", "owner": "Oliver", "status": "pending" },
+    { "day": 7, "action": "Polish Product Hunt listing with F&F feedback", "owner": "Mint", "status": "pending" },
+    { "day": 8, "action": "Guest post #1 published — monitor backlinks", "owner": "Mint", "status": "pending" },
+    { "day": 8, "action": "Send affiliate program details to confirmed influencers", "owner": "Oliver", "status": "pending" },
+    { "day": 8, "action": "Content sprint: 5 more social posts", "owner": "Mint", "status": "pending" },
+    { "day": 9, "action": "Follow up guest post pitches — pitch 5 more", "owner": "Mint", "status": "pending" },
+    { "day": 9, "action": "Record demo video (3 min)", "owner": "Oliver", "status": "pending" },
+    { "day": 9, "action": "Email list: first newsletter teaser", "owner": "Mint", "status": "pending" },
+    { "day": 10, "action": "Launch day prep: schedule Product Hunt", "owner": "Oliver", "status": "pending" },
+    { "day": 10, "action": "Coordinate influencer posts for launch day", "owner": "Both", "status": "pending" },
+    { "day": 11, "action": "🚀 LAUNCH DAY — Product Hunt go-live", "owner": "Both", "status": "pending" },
+    { "day": 11, "action": "Social storm on all platforms", "owner": "Oliver", "status": "pending" },
+    { "day": 11, "action": "Influencers publish content", "owner": "Influencers", "status": "pending" },
+    { "day": 12, "action": "Reply to every Product Hunt comment", "owner": "Oliver", "status": "pending" },
+    { "day": 12, "action": "Monitor signups & traffic — adjust messaging", "owner": "Mint", "status": "pending" },
+    { "day": 13, "action": "Follow up all pending leads", "owner": "Oliver", "status": "pending" },
+    { "day": 13, "action": "Thank-you emails to F&F + influencers", "owner": "Mint", "status": "pending" },
+    { "day": 14, "action": "Final KPI review & retrospective", "owner": "Both", "status": "pending" },
+    { "day": 14, "action": "Compile lessons learned", "owner": "Mint", "status": "pending" },
+    { "day": 14, "action": "Go/no-go decision: public launch or iterate", "owner": "Oliver", "status": "pending" }
   ],
-  "notes": "Day 1 auto-update at 17:00 UTC"
+  "notes": "Day 1: Dashboard live. CRM has 62 contacts — 59 YT creators on Hold (influencer pool). 2 leads Contacted. 0 Won. Nav link removed from homepage per Oliver. Next: submit to Search Console, set up analytics, start F&F outreach."
 }
\ No newline at end of file
diff --git a/index.html b/index.html
index 10d7da8..f86d950 100644
--- a/index.html
+++ b/index.html
@@ -1466,7 +1466,6 @@
             <ul class="nav-links" id="nav-links">
                 <li><a href="#pricing">Pricing</a></li>
                 <li><a href="#faq">FAQ</a></li>
-                <li><a href="launch-dashboard.html" style="color:var(--accent);">🚀 Launch</a></li>
             </ul>
             <div class="header-actions">
                 <a href="https://app.derez.ai" class="btn-login">