diff --git a/operations.html b/operations.html
index b7e610a..10872d9 100644
--- a/operations.html
+++ b/operations.html
@@ -817,7 +817,7 @@
         { id: 'active-contacts', label: 'Active Contacts', current: 1, target: 60, note: 'CRM Cold → Won (88 on Hold excluded)' },
         { id: 'subscriptions', label: 'Subscriptions', current: 0, target: 50, note: 'Paying customers' },
         { id: 'influencers', label: 'Influencers', current: 0, target: 20, note: 'YT creators & affiliates' },
-        { id: 'visitors', label: 'Page Visitors', current: 0, target: 10000, unit: '/mo', note: 'Monthly unique visitors' },
+        { id: 'visitors', label: 'Page Visitors', current: 9, target: 10000, unit: '/mo', note: '9 unique visitors in first 2 days (Plausible)' },
         { id: 'outreach-sent', label: 'Cold Emails Sent', current: 0, target: 100, note: 'First touch sent' },
         { id: 'crm-contacts', label: 'CRM Contacts', current: 139, target: 200, note: '89 original + 50 backlink targets' },
     ];
@@ -852,12 +852,13 @@
         },
         {
             label: '🌐 SEO & Traffic', status: 'draft',
-            metrics: [{ v: 0, l: 'Visitors/mo' }, { v: 0, l: 'Blog Posts' }, { v: 0, l: 'Backlinks' }],
+            metrics: [{ v: 9, l: 'Visitors/mo' }, { v: 0, l: 'Blog Posts' }, { v: 50, l: 'Backlink Targets' }],
             items: [
-                { t: 'Plausible analytics live with 7 custom events', ok: true },
+                { t: 'Plausible analytics live with 7 custom events — 9 visitors, 37 pageviews', ok: true },
+                { t: '50 backlink targets in CRM (strategy=Backlink outreach)', ok: true },
                 { t: 'Need Google Search Console submission', ok: false },
                 { t: 'Need blog posts (guest posts + own content)', ok: false },
-                { t: 'Directory listings: Product Hunt, BetaList, G2', ok: false },
+                { t: 'Need directory submissions: Product Hunt, BetaList, G2 + 12 more', ok: false },
             ]
         },
         {