diff --git a/data/insights.json b/data/insights.json
index ad27f90..77b181b 100644
--- a/data/insights.json
+++ b/data/insights.json
@@ -1,11 +1,11 @@
 {
   "period": "2026-06-09 to 2026-06-16",
-  "updated": "2026-06-17 06:00",
+  "updated": "2026-06-17 08:51",
   "visitors": 67,
   "visitors_trend": {
-    "dir": "up",
-    "change": "+13",
-    "pct": "+24%"
+    "dir": "same",
+    "change": "+0",
+    "pct": "+0%"
   },
   "visitors_change": "",
   "latest_day": "2026-06-16",
@@ -17,9 +17,9 @@
   },
   "pageviews": 361,
   "pageviews_trend": {
-    "dir": "up",
-    "change": "+29",
-    "pct": "+9%"
+    "dir": "same",
+    "change": "+0",
+    "pct": "+0%"
   },
   "pageviews_change": "",
   "bounce_rate": "\u2014",
diff --git a/data/operations.json b/data/operations.json
index cd33ace..18368db 100644
--- a/data/operations.json
+++ b/data/operations.json
@@ -1,37 +1,37 @@
 {
   "date": "Sunday, June 14, 2026",
-  "updated": "2026-06-17T06:00:32-04:00",
+  "updated": "2026-06-17T08:51:21-04:00",
   "goals": [
     {
-      "current": 1,
-      "note": "CRM: 88 on Hold, 1 Cold (chat lead), 1 sold. Need real emails for outreach."
-    },
-    {
-      "current": 1,
-      "note": "1 paying customer (agent sold)"
-    },
-    {
-      "current": 12,
-      "note": "60 YT creators identified \u2014 12 real emails found via YouTube about page scrape"
-    },
-    {
-      "current": 28,
-      "note": "Plausible: 28 unique visitors over 5 days (Jun 9-13). 7 countries. +75% DoD on latest day."
+      "current": 16,
+      "note": "CRM: 0 Cold, 16 Contacted, 0 Warm. 90 on Hold, 0 Won."
     },
     {
       "current": 0,
-      "note": "0 cold emails sent \u2014 12 real YT creator emails now available. Templates and coupons ready."
+      "note": "0 paying customer(s) (agent sold)"
     },
     {
-      "current": 139,
-      "note": "89 original + 50 backlink targets (Hold)"
+      "current": 1,
+      "note": "1 YT creators & affiliates identified (90 on Hold)"
+    },
+    {
+      "current": 67,
+      "note": "Plausible: 28 unique visitors over 5 days (Jun 9-13). 7 countries. +75% DoD on latest day."
+    },
+    {
+      "current": 16,
+      "note": "16 contacts emailed. 0 replied. 2 bounced."
+    },
+    {
+      "current": 833,
+      "note": "833 total in CRM (0 Cold, 16 Contacted, 0 Warm, 90 Hold, 0 Won, 1 Lost, 2 Bounced)"
     }
   ],
   "campaigns": [
     {
       "metrics": [
         0,
-        0,
+        16,
         0
       ],
       "items": [
@@ -44,14 +44,14 @@
           "ok": true
         },
         {
-          "text": "No Cold contacts with real emails yet",
-          "ok": false
+          "text": "0 Cold contacts, 16 contacted",
+          "ok": true
         }
       ]
     },
     {
       "metrics": [
-        60,
+        90,
         0,
         0
       ],
@@ -92,7 +92,7 @@
       ]
     }
   ],
-  "state_of_play": "Day 7 \u2014 Influencer campaign on hold until end of July. Full focus on Friends & Family battle-testing. 1 agent sold, 28 visitors across 5 days, 7 countries. Battle-proofing the system with real users before scaling to influencers. 39 coworking space leads + 6 e-commerce leads on Hold, ready for F&F outreach.",
+  "state_of_play": "Day 9 \u2014 16 cold emails sent, 0 replies, 2 bounced. 833 CRM contacts (0 Cold/16 Contacted/0 Warm/90 Hold). 0 agent(s) sold.",
   "comms": {
     "inbox": {
       "total": 0,
@@ -102,7 +102,15 @@
       "total": 8,
       "last35h": 0
     },
-    "alerts": 0
+    "alerts": 0,
+    "crm": {
+      "total": 833,
+      "cold": 0,
+      "contacted": 16,
+      "warm": 0,
+      "won": 0,
+      "hold": 90
+    }
   },
   "recommendations": [
     "INFLUENCER CAMPAIGN PAUSED until end of July \u2014 focus on F&F battle-testing first",
@@ -112,5 +120,5 @@
     "1 agent sold already \u2014 good sign for F&F conversion expectations"
   ],
   "day": 9,
-  "notes": "Day 9 auto-update at 06:00 UTC"
+  "notes": "Day 9 auto-update at 08:51 UTC"
 }
\ No newline at end of file
diff --git a/operations.html b/operations.html
index f2d6337..c10e380 100644
--- a/operations.html
+++ b/operations.html
@@ -693,7 +693,7 @@
         <div class="badge-row">
             <span class="badge live">● Site Live</span>
             <span class="badge warn">● Prelaunch</span>
-            <span class="badge info">◉ 139 CRM Contacts</span>
+            <span class="badge info" id="crm-badge">◉ 0 CRM Contacts</span>
         </div>
         <div class="updated" id="brief-updated">Last updated: &mdash;</div>
     </div>
@@ -878,67 +878,24 @@
 
 <script>
     /* ════════ DATA ════════ */
-    const goals = [
-        { id: 'active-contacts', label: 'Active Contacts', current: 1, target: 60, note: 'CRM Cold → Won (88 on Hold excluded)' },
-        { id: 'subscriptions', label: 'Subscriptions', current: 0, target: 50, note: 'Paying customers' },
-        { id: 'influencers', label: 'Influencers', current: 0, target: 20, note: 'YT creators & affiliates' },
-        { id: 'visitors', label: 'Page Visitors', current: 9, target: 10000, unit: '/mo', note: '9 unique visitors in first 2 days (Plausible)' },
-        { id: 'outreach-sent', label: 'Cold Emails Sent', current: 0, target: 100, note: 'First touch sent' },
-        { id: 'crm-contacts', label: 'CRM Contacts', current: 139, target: 200, note: '89 original + 50 backlink targets' },
+    /* Campaign label templates — labels stay here, values come from JSON */
+    const CAMPAIGN_LABELS = [
+        { l: '✉ Cold Mail', status: 'draft', metricLabels: ['Drafted', 'Sent', 'Replied'] },
+        { l: '🎙 Influencer', status: 'paused', metricLabels: ['Identified', 'Contacted', 'Onboarded'] },
+        { l: '🔗 LinkedIn', status: 'draft', metricLabels: ['Connections', 'Outreach', 'Replied'] },
     ];
 
-    const campaigns = [
-        {
-            label: '✉ Cold Mail', status: 'draft',
-            metrics: [{ v: 0, l: 'Drafted' }, { v: 0, l: 'Sent' }, { v: 0, l: 'Replied' }],
-            items: [
-                { t: 'Coupons ready: friends950, creator950', ok: true },
-                { t: 'Template signed as Mark', ok: true },
-                { t: 'No contacts with real emails yet', ok: false },
-            ]
-        },
-        {
-            label: '🎙 Influencer', status: 'paused',
-            metrics: [{ v: 60, l: 'Identified' }, { v: 0, l: 'Contacted' }, { v: 0, l: 'Onboarded' }],
-            items: [
-                { t: '60 YT creators on Hold', ok: true },
-                { t: 'Need business emails for top 20', ok: false },
-                { t: 'Affiliate program TBD', ok: false },
-            ]
-        },
-        {
-            label: '🔗 LinkedIn', status: 'draft',
-            metrics: [{ v: 0, l: 'Connections' }, { v: 0, l: 'Outreach' }, { v: 0, l: 'Replied' }],
-            items: [
-                { t: 'No outreach started', ok: false },
-                { t: 'Company page TBD', ok: false },
-                { t: 'No content strategy defined', ok: false },
-            ]
-        },
-        {
-            label: '🌐 SEO & Traffic', status: 'draft',
-            metrics: [{ v: 9, l: 'Visitors/mo' }, { v: 0, l: 'Blog Posts' }, { v: 50, l: 'Backlink Targets' }],
-            items: [
-                { t: 'Plausible analytics live with 7 custom events — 9 visitors, 37 pageviews', ok: true },
-                { t: '50 backlink targets in CRM (strategy=Backlink outreach)', ok: true },
-                { t: 'Need Google Search Console submission', ok: false },
-                { t: 'Need blog posts (guest posts + own content)', ok: false },
-                { t: 'Need directory submissions: Product Hunt, BetaList, G2 + 12 more', ok: false },
-            ]
-        },
-        {
-            label: '🔗 Backlinks', status: 'draft',
-            metrics: [{ v: 50, l: 'Collected' }, { v: 0, l: 'Ref Domains' }, { v: 0, l: 'Guest Posts' }],
-            target: { links: 10, domains: 5, posts: 3 },
-            items: [
-                { t: '50 backlink targets sourced — 15 AI directories, 15 blogs, 20 YT/newsletters', ok: true },
-                { t: 'All 50 in CRM with strategy=Backlink outreach (Hold stage)', ok: true },
-                { t: 'Need directory submissions (Product Hunt, BetaList, G2 + 12 more)', ok: false },
-                { t: 'Need guest post pitches to 15 tech blogs', ok: false },
-            ]
-        }
+    const goals = [
+        { id: 'active-contacts', label: 'Active Contacts', current: 0, target: 60, note: 'Loading...' },
+        { id: 'subscriptions', label: 'Subscriptions', current: 0, target: 50, note: 'Loading...' },
+        { id: 'influencers', label: 'Influencers', current: 0, target: 20, note: 'Loading...' },
+        { id: 'visitors', label: 'Page Visitors', current: 0, target: 10000, unit: '/mo', note: 'Loading...' },
+        { id: 'outreach-sent', label: 'Cold Emails Sent', current: 0, target: 100, note: 'Loading...' },
+        { id: 'crm-contacts', label: 'CRM Contacts', current: 0, target: 200, note: 'Loading...' },
     ];
 
+    let campaigns = []; // populated from operations.json via fetchLiveData
+
     /* Top 5 needs — 2 done after Oliver's last update */
     const NEEDS = [
         { id: "n1", text: "Business emails for top 20 YouTube creators — blocking cold email outreach", done: false },
@@ -1033,18 +990,29 @@
     }
 
     function renderCampaigns() {
-        document.getElementById('campaign-grid').innerHTML = campaigns.map(c => {
-            const st = c.status === 'active' ? '<span class="status-tag active">● Active</span>'
-                : c.status === 'paused' ? '<span class="status-tag paused">● Paused</span>'
-                : '<span class="status-tag draft">Draft</span>';
-            return `<div class="campaign-card">
-                <h3>${c.label} ${st}</h3>
-                <div class="stat-row">${c.metrics.map(m => `<div class="stat-item"><div class="stat-num">${m.v}</div><div class="stat-label">${m.l}</div></div>`).join('')}</div>
-                ${c.target ? `<div style="font-size:10px;color:var(--text-muted);margin-bottom:6px;">Target: ${c.target.links} quality links, ${c.target.domains} referring domains, ${c.target.posts} guest posts</div>` : ''}
-                <ul>${c.items.map(i => `<li><span class="dot ${i.ok ? 'green' : 'red'}"></span>${i.t}</li>`).join('')}</ul>
-            </div>`;
-        }).join('');
-    }
+            const src = campaigns.length > 0 ? campaigns : [];
+            const grid = document.getElementById('campaign-grid');
+            grid.innerHTML = src.map((c, idx) => {
+                const tpl = CAMPAIGN_LABELS[idx] || {};
+                const label = tpl.l || 'Campaign';
+                const st = c.status || tpl.status || 'draft';
+                const statusTag = st === 'active' ? '<span class="status-tag active">● Active</span>'
+                    : st === 'paused' ? '<span class="status-tag paused">● Paused</span>'
+                    : '<span class="status-tag draft">Draft</span>';
+                const metrics = c.metrics || [0, 0, 0];
+                const labels = tpl.metricLabels || ['', '', ''];
+                return `<div class="campaign-card">
+                    <h3>${label} ${statusTag}</h3>
+                    <div class="stat-row">${metrics.map((v, i) => `<div class="stat-item"><div class="stat-num">${v}</div><div class="stat-label">${labels[i] || ''}</div></div>`).join('')}</div>
+                    ${c.target ? `<div style="font-size:10px;color:var(--text-muted);margin-bottom:6px;">Target: ${c.target.links} quality links, ${c.target.domains} referring domains, ${c.target.posts} guest posts</div>` : ''}
+                    <ul>${(c.items || []).map(i => `<li><span class="dot ${i.ok ? 'green' : 'red'}"></span>${i.t}</li>`).join('')}</ul>
+                </div>`;
+            }).join('');
+            // Fallback if no JSON data loaded
+            if (!grid.innerHTML) {
+                grid.innerHTML = '<div style="color:var(--text-muted);font-size:13px;padding:12px 0;">Loading campaign data...</div>';
+            }
+        }
 
     /* ── Needs (checkboxes) ── */
     function getNeeds() {
@@ -1246,6 +1214,16 @@
             if (d.updated) document.getElementById('brief-updated').textContent = 'Last updated: ' + d.updated;
             if (d.goals) d.goals.forEach((g, i) => { if (goals[i]) { goals[i].current = g.current; goals[i].note = g.note || goals[i].note; } });
             renderGoals();
+            // Load campaigns from operations.json
+            if (d.campaigns && d.campaigns.length > 0) {
+                campaigns = d.campaigns;
+                renderCampaigns();
+            }
+            // Update CRM badge
+            const badge = document.getElementById('crm-badge');
+            if (badge && d.comms && d.comms.crm) {
+                badge.innerHTML = `◉ ${d.comms.crm.total} CRM Contacts`;
+            }
         } catch { /* defaults */ }
     }