diff --git a/data/insights.json b/data/insights.json
new file mode 100644
index 0000000..3210654
--- /dev/null
+++ b/data/insights.json
@@ -0,0 +1,18 @@
+{
+  "week": "—",
+  "updated": "—",
+  "visitors": 0,
+  "visitors_change": "",
+  "pageviews": 0,
+  "pageviews_change": "",
+  "bounce_rate": "—",
+  "bounce_rate_change": "",
+  "visit_duration": "—",
+  "visit_duration_change": "",
+  "top_pages": [],
+  "top_referrers": [],
+  "events": [],
+  "what_worked": [],
+  "what_didnt": [],
+  "recommendations": []
+}
\ No newline at end of file
diff --git a/index.html b/index.html
index 84ee739..cd7a8c3 100644
--- a/index.html
+++ b/index.html
@@ -1692,6 +1692,7 @@
             })();
 
             function slideSpeedrun(dir) {
+                plausible('Speedrun Nav', { props: { direction: dir > 0 ? 'next' : 'prev' } });
                 const slider = document.getElementById('speedrunSlider');
                 if (!slider) return;
                 const slideWidth = slider.querySelector('.video-slide').offsetWidth + 20;
@@ -2187,12 +2188,15 @@
     <script>
         // ── Mobile menu ──────────────────────────────────────────
         function toggleMobile() {
+            plausible('Mobile Menu Toggle');
             const nav = document.getElementById('nav-links');
             nav.classList.toggle('mobile-open');
         }
 
         // ── FAQ accordion ────────────────────────────────────────
         function toggleFaq(btn) {
+            const q = btn.innerText.replace(/[?✦]/g, '').trim();
+            plausible('FAQ Toggle', { props: { question: q } });
             const answer = btn.nextElementSibling;
             const isOpen = answer.classList.contains('open');
             // Close all
@@ -2426,6 +2430,8 @@
                 return;
             }
 
+            plausible('Pricing Click', { props: { product: product, agent: agent, period: period } });
+
             try {
                 // Use a hidden form POST so the 302 redirect opens naturally in the new tab
                 const form = document.createElement('form');
@@ -2473,6 +2479,7 @@
         let probeTimer = null;
 
         function chatToggle() {
+            plausible('Chat Toggle', { props: { action: chatOpen ? 'close' : 'open' } });
             chatOpen = !chatOpen;
             document.getElementById('chat-widget').classList.toggle('open', chatOpen);
             document.getElementById('chat-fab').classList.toggle('open', chatOpen);
@@ -2522,6 +2529,7 @@
             const btn = document.getElementById("chat-send-btn");
             const msg = input.value.trim();
             if (!msg || chatBusy) return;
+            plausible('Chat Message Sent');
             chatBusy = true;
             chatOpenSilent();
             chatAppendMsg("user", msg);
@@ -2635,6 +2643,30 @@
             }
         })();
 
+        /* ── Scroll Depth Tracking ────────────────────────── */
+        (function () {
+            const thresholds = [25, 50, 75, 100];
+            let sent = {};
+            let ticking = false;
+            window.addEventListener('scroll', function () {
+                if (!ticking) {
+                    window.requestAnimationFrame(function () {
+                        const scrolled = window.pageYOffset + window.innerHeight;
+                        const total = document.documentElement.scrollHeight;
+                        const pct = Math.min(100, Math.round((scrolled / total) * 100));
+                        thresholds.forEach(function (t) {
+                            if (pct >= t && !sent[t]) {
+                                sent[t] = true;
+                                plausible('Scroll Depth', { props: { percent: t + '%' } });
+                            }
+                        });
+                        ticking = false;
+                    });
+                    ticking = true;
+                }
+            });
+        })();
+
         </script>
 
 <div class="pricing-toast" id="pricing-toast"></div>
diff --git a/launch-dashboard.html b/launch-dashboard.html
index 7f04152..8c28cf9 100644
--- a/launch-dashboard.html
+++ b/launch-dashboard.html
@@ -485,6 +485,91 @@
             border: 1px solid var(--border);
         }
         .btn-ghost:hover { border-color: var(--accent); color: var(--accent); text-decoration: none; }
+
+        /* ── Insights Section ───────────────────────────── */
+        .insight-grid {
+            display: grid;
+            grid-template-columns: 1fr 1fr;
+            gap: 16px;
+            margin-bottom: 16px;
+        }
+        .insight-card {
+            background: var(--bg-card);
+            border: 1px solid var(--border);
+            border-radius: var(--radius-card);
+            padding: 20px;
+        }
+        .insight-card h3 {
+            font-size: 12px;
+            text-transform: uppercase;
+            letter-spacing: 0.06em;
+            color: var(--accent);
+            margin-bottom: 12px;
+            display: flex;
+            align-items: center;
+            gap: 6px;
+        }
+        .insight-stat {
+            font-size: 32px;
+            font-weight: 700;
+            color: var(--text);
+            line-height: 1.1;
+        }
+        .insight-stat-label {
+            font-size: 12px;
+            color: var(--text-muted);
+            margin-top: 4px;
+        }
+        .insight-list {
+            list-style: none;
+            padding: 0;
+            margin: 0;
+        }
+        .insight-list li {
+            padding: 6px 0;
+            font-size: 13px;
+            display: flex;
+            align-items: flex-start;
+            gap: 8px;
+            border-bottom: 1px solid rgba(10,48,96,0.3);
+        }
+        .insight-list li:last-child { border-bottom: none; }
+        .insight-list .val { color: var(--accent); font-weight: 600; margin-left: auto; flex-shrink: 0; }
+        .insight-rec {
+            background: var(--bg-card);
+            border: 1px solid var(--border);
+            border-left: 3px solid var(--accent);
+            border-radius: var(--radius-card);
+            padding: 16px 20px;
+            margin-top: 12px;
+            font-size: 13px;
+            line-height: 1.6;
+        }
+        .insight-rec h4 {
+            color: var(--accent);
+            font-size: 12px;
+            text-transform: uppercase;
+            letter-spacing: 0.04em;
+            margin-bottom: 6px;
+        }
+        .insight-empty {
+            color: var(--text-muted);
+            font-size: 13px;
+            text-align: center;
+            padding: 40px 0;
+        }
+        .insight-whatworked { color: var(--success); }
+        .insight-whatdidnt { color: var(--danger); }
+        .insight-neut { color: var(--warning); }
+        .insight-meta {
+            font-size: 11px;
+            color: var(--text-muted);
+            margin-top: 12px;
+            text-align: right;
+        }
+        @media (max-width: 700px) {
+            .insight-grid { grid-template-columns: 1fr; }
+        }
     </style>
 </head>
 <body>
@@ -531,6 +616,20 @@
             </div>
         </div>
 
+        <!-- ── WEEKLY INSIGHTS ─────────────────────────── -->
+        <div class="section">
+            <div class="section-header" onclick="toggleSection('insights-section', this)">
+                <h2><span class="icon">📈</span> Weekly SEO &amp; Analytics Insights</h2>
+                <span class="section-toggle">▼</span>
+            </div>
+            <div class="section-body" id="insights-section">
+                <div id="insights-content">
+                    <div class="insight-empty">Waiting for first analytics report. Data populates weekly from Plausible.</div>
+                </div>
+                <div class="insight-meta" id="insights-meta"></div>
+            </div>
+        </div>
+
         <!-- ── ACTION PLAN ───────────────────────────── -->
         <div class="section">
             <div class="section-header" onclick="toggleSection('actions-section', this)">
@@ -924,6 +1023,78 @@
         return NEEDS;
     }
 
+    /* ── Render Weekly Insights ─────────────────── */
+    function renderInsights(insights) {
+        const container = document.getElementById("insights-content");
+        const meta = document.getElementById("insights-meta");
+        if (!insights || !insights.week) {
+            container.innerHTML = '<div class="insight-empty">Waiting for first analytics report. Data populates weekly from Plausible.</div>';
+            meta.textContent = "";
+            return;
+        }
+
+        const whatWorked = (insights.what_worked || []).map(function (s) {
+            return '<li><span class="insight-whatworked">▲</span> ' + s + '</li>';
+        }).join("");
+        const whatDidnt = (insights.what_didnt || []).map(function (s) {
+            return '<li><span class="insight-whatdidnt">▼</span> ' + s + '</li>';
+        }).join("");
+        const recs = (insights.recommendations || []).map(function (s) {
+            return '<li>→ ' + s + '</li>';
+        }).join("");
+
+        let topPages = "", topRefs = "";
+        if (insights.top_pages && insights.top_pages.length) {
+            topPages = insights.top_pages.map(function (p) {
+                return '<li>' + p.page + ' <span class="val">' + p.visits + '</span></li>';
+            }).join("");
+        }
+        if (insights.top_referrers && insights.top_referrers.length) {
+            topRefs = insights.top_referrers.map(function (r) {
+                return '<li>' + r.source + ' <span class="val">' + r.visits + '</span></li>';
+            }).join("");
+        }
+
+        container.innerHTML = '' +
+            '<div class="insight-grid">' +
+                '<div class="insight-card">' +
+                    '<h3>👥 Visitors</h3>' +
+                    '<div class="insight-stat">' + (insights.visitors || 0) + '</div>' +
+                    '<div class="insight-stat-label">' + (insights.visitors_change || '') + '</div>' +
+                '</div>' +
+                '<div class="insight-card">' +
+                    '<h3>📄 Pageviews</h3>' +
+                    '<div class="insight-stat">' + (insights.pageviews || 0) + '</div>' +
+                    '<div class="insight-stat-label">' + (insights.pageviews_change || '') + '</div>' +
+                '</div>' +
+                '<div class="insight-card">' +
+                    '<h3>🔄 Bounce Rate</h3>' +
+                    '<div class="insight-stat">' + (insights.bounce_rate || '—') + '</div>' +
+                    '<div class="insight-stat-label">' + (insights.bounce_rate_change || '') + '</div>' +
+                '</div>' +
+                '<div class="insight-card">' +
+                    '<h3>⏱ Visit Duration</h3>' +
+                    '<div class="insight-stat">' + (insights.visit_duration || '—') + '</div>' +
+                    '<div class="insight-stat-label">' + (insights.visit_duration_change || '') + '</div>' +
+                '</div>' +
+            '</div>' +
+            '<div class="insight-grid">' +
+                '<div class="insight-card">' +
+                    '<h3>📑 Top Pages</h3>' +
+                    (topPages ? '<ul class="insight-list">' + topPages + '</ul>' : '<div class="insight-empty" style="padding:20px 0">No data yet</div>') +
+                '</div>' +
+                '<div class="insight-card">' +
+                    '<h3>🔗 Top Referrers</h3>' +
+                    (topRefs ? '<ul class="insight-list">' + topRefs + '</ul>' : '<div class="insight-empty" style="padding:20px 0">No data yet</div>') +
+                '</div>' +
+            '</div>' +
+            (whatWorked ? '<div class="insight-rec"><h4>✅ What Worked</h4><ul class="insight-list">' + whatWorked + '</ul></div>' : '') +
+            (whatDidnt ? '<div class="insight-rec"><h4>❌ What Didn\'t</h4><ul class="insight-list">' + whatDidnt + '</ul></div>' : '') +
+            (recs ? '<div class="insight-rec" style="border-left-color:var(--warning)"><h4>💡 Recommendations</h4><ul class="insight-list">' + recs + '</ul></div>' : '');
+
+        meta.textContent = "Updated: " + (insights.updated || "—") + " — Week: " + insights.week;
+    }
+
     /* ── Toggle sections ─────────────────────────── */
     function toggleSection(id, header) {
         const body = document.getElementById(id);
@@ -964,6 +1135,16 @@
             renderKPIs(KPIS);
             renderActions(ACTIONS);
         }
+
+        // Also load insights
+        try {
+            const ir = await fetch("data/insights.json?_=" + Date.now());
+            if (ir.ok) {
+                renderInsights(await ir.json());
+            }
+        } catch(e) {
+            // No insights yet — leave placeholder
+        }
     }
 
     /* ── Init ────────────────────────────────────── */
diff --git a/scripts/check-plausible-email.py b/scripts/check-plausible-email.py
new file mode 100755
index 0000000..5cb6ee0
--- /dev/null
+++ b/scripts/check-plausible-email.py
@@ -0,0 +1,89 @@
+#!/usr/bin/env python3
+"""Check for Plausible analytics email and output raw content for cron analysis."""
+
+import json
+import re
+import subprocess
+import sys
+from datetime import datetime
+from pathlib import Path
+
+HERE = Path(__file__).resolve().parent.parent
+INSIGHTS_FILE = HERE / "data" / "insights.json"
+
+
+def run_cmd(*args, timeout=30):
+    result = subprocess.run(args, capture_output=True, text=True, timeout=timeout)
+    if result.returncode != 0:
+        return None, result.stderr
+    return result.stdout, None
+
+
+def find_plausible_email():
+    """Find the latest Plausible-related email in inbox."""
+    out, err = run_cmd("himalaya", "envelope", "list", "--page", "1", "--page-size", "30")
+    if not out:
+        return None, None
+
+    best_id, best_subject = None, ""
+    current_id, current_subject = None, ""
+    for line in out.splitlines():
+        # himalaya format: "ID | DATE | FROM | SUBJECT"
+        if "|" not in line:
+            continue
+        parts = [p.strip() for p in line.split("|")]
+        if len(parts) < 4:
+            continue
+        try:
+            current_id = int(parts[0])
+        except ValueError:
+            continue
+        current_subject = parts[-1] if len(parts) >= 4 else ""
+
+        subj_lower = current_subject.lower()
+        score = 0
+        if "plausible" in subj_lower:
+            score += 10
+        if "weekly" in subj_lower and ("report" in subj_lower or "analytics" in subj_lower or "stats" in subj_lower):
+            score += 5
+        if "analytics" in subj_lower and "summary" in subj_lower:
+            score += 5
+        if "site" in subj_lower and ("stats" in subj_lower or "report" in subj_lower):
+            score += 3
+
+        if score > 0 and score >= (10 if best_id is None else 0):
+            best_id = current_id
+            best_subject = current_subject
+
+    return best_id, best_subject
+
+
+def main():
+    email_id, subject = find_plausible_email()
+
+    if email_id is None:
+        print("No Plausible email found in inbox.", file=sys.stderr)
+        # Still update last_check timestamp
+        insights = {}
+        if INSIGHTS_FILE.exists():
+            with open(INSIGHTS_FILE) as f:
+                insights = json.load(f)
+        insights["last_check"] = datetime.now().strftime("%Y-%m-%d %H:%M")
+        with open(INSIGHTS_FILE, "w") as f:
+            json.dump(insights, f, indent=2)
+        sys.exit(0)
+
+    content, err = run_cmd("himalaya", "message", "read", str(email_id))
+    if not content:
+        print(f"Failed to read email {email_id}: {err}", file=sys.stderr)
+        sys.exit(0)
+
+    print(f"=== Plausible Email Found ===")
+    print(f"Subject: {subject}")
+    print(f"Email ID: {email_id}")
+    print(f"=== Full Content ===")
+    print(content[:6000])
+
+
+if __name__ == "__main__":
+    main()
\ No newline at end of file