diff --git a/operations.html b/operations.html
index ca26bf6..254e49d 100644
--- a/operations.html
+++ b/operations.html
@@ -687,6 +687,16 @@
                 { t: 'Company page TBD', ok: false },
                 { t: 'No content strategy defined', ok: false },
             ]
+        },
+        {
+            label: '🌐 SEO & Traffic', status: 'draft',
+            metrics: [{ v: 0, l: 'Visitors/mo' }, { v: 0, l: 'Blog Posts' }, { v: 0, l: 'Backlinks' }],
+            items: [
+                { t: 'Plausible analytics live with 7 custom events', ok: true },
+                { t: 'Need Google Search Console submission', ok: false },
+                { t: 'Need blog posts (guest posts + own content)', ok: false },
+                { t: 'Directory listings: Product Hunt, BetaList, G2', ok: false },
+            ]
         }
     ];