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<link rel="canonical" href="https://derez.ai/blog/posts/cold-email-agent-setup.html" />
<title>Building a Cold Email Agent: From Setup to First Send — Derez.ai Blog</title>
<meta name="description" content="A walkthrough on configuring a Hermes Agent for cold outreach — research, draft, and send in one pipeline." />
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<meta property="og:title" content="Building a Cold Email Agent: From Setup to First Send" />
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<div class="container">
<a class="back" href="https://derez.ai/#blog">&larr; Back to Blog</a>
<h1>Building a Cold Email Agent: From Setup to First Send</h1>
<div class="meta">
<span>June 5, 2026</span>
<span class="area-tag">howto</span>
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<h2>The Cold Email Use Case</h2>
<p>Cold email is repetitive — research prospects, write a personalized draft, send, follow up. It's the perfect job for an AI agent. Here's how to set one up on Derez.ai.</p>
<h2>What Your Agent Needs</h2>
<p>Your cold email agent needs three things: a research tool (to find prospects and learn about their business), an email-sending integration (SMTP or API), and a clear prompt that defines your voice and process. We cover all three.</p>
<h2>Step 1: Configure the Prompt</h2>
<p>In the app.derez.ai dashboard, give your agent a role: <em>"You are a B2B outreach specialist for [Company]. Research each prospect, write a personalized first email, and send it."</em> Attach your prospect list or connect a CRM via the tools section.</p>
<h2>Step 2: Connect Email</h2>
<p>Hermes Agent supports SMTP and email APIs out of the box. Add your email credentials in the agent's environment settings, and your agent can send emails directly from the conversation.</p>
<h2>Step 3: Add Research Skills</h2>
<p>Your agent can use web search to research each prospect's company, recent news, and LinkedIn profile before writing. This makes each email genuinely personalized — not a template with a name swapped in.</p>
<h2>Step 4: Test and Launch</h2>
<p>Run a few test emails to yourself first. Tweak the tone in the prompt until it sounds right. Then add your prospect list and let the agent work through it. Follow-ups can be scheduled as separate tasks.</p>
<p>The result? Each prospect gets a researched, personalized email written and sent — while you focus on the replies that matter.</p>
<p style="margin-top:48px;padding-top:24px;border-top:1px solid #1a1a24;font-size:0.85rem;color:#666;">
<a href="https://derez.ai" style="color:#00f5ff">Derez.ai</a> — Deploy your AI agent in 5 minutes.
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