Daily brief June 10: sitemap, robots.txt, cornerstone blog post, KPI sync
- Created sitemap.xml (7 URLs) + robots.txt (allow all, sitemap reference) - Created cornerstone blog post: 'Hermes Agent Setup Guide' (tutorial) - Registered new blog post in blog/index.json - Updated launch-status.json to Day 2 with current CRM data (89 contacts) - Synced operations.json metadata for Day 2 brief session - CRM grew from 62→89 contacts (+27), YT creators 59→60 (+1)
This commit is contained in:
Oliver
+24
-21
@@ -1,41 +1,44 @@
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{
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"campaign": "derez.ai Prelaunch",
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"day": 1,
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"day": 2,
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"total_days": 14,
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"status": "active",
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"updated": "2026-06-09T17:00:00-04:00",
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"updated": "2026-06-10T09:00:00-04:00",
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"kpis": [
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{ "id": "signups", "current": 0, "target": 20, "note": "No paying customers yet — 2 leads in Contacted stage" },
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{ "id": "visitors", "current": 0, "target": 500, "note": "No analytics yet — need to set up" },
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{ "id": "emails", "current": 0, "target": 50, "note": "No email capture on site yet" },
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{ "id": "backlinks", "current": 0, "target": 10, "note": "None yet — not submitted to directories" },
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{ "id": "influencers", "current": 0, "target": 5, "note": "59 YT creators identified in CRM (on Hold), 0 contacted" },
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{ "id": "signups", "current": 0, "target": 20, "note": "No paying customers yet — 1 chat lead (Cold), 88 on Hold" },
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{ "id": "visitors", "current": 0, "target": 500, "note": "Plausible analytics live with 7 custom events. No traffic yet." },
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{ "id": "emails", "current": 0, "target": 50, "note": "No email capture on site yet — needs lead magnet or newsletter signup" },
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{ "id": "backlinks", "current": 0, "target": 10, "note": "None yet — sitemap.xml and robots.txt created today" },
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{ "id": "influencers", "current": 0, "target": 5, "note": "60 YT creators identified in CRM (on Hold), 0 contacted" },
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{ "id": "testimonials", "current": 0, "target": 5, "note": "No testimonials yet" },
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{ "id": "impressions", "current": 0, "target": 2000, "note": "Not yet indexed — no impressions data" },
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{ "id": "impressions", "current": 0, "target": 2000, "note": "Not yet indexed — sitemap prepared, needs Search Console submission" },
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{ "id": "directory", "current": 0, "target": 3, "note": "Not submitted to any directories yet" }
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],
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"assets": {
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"crm_contacts_total": 62,
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"youtube_creators_on_hold": 59,
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"leads_contacted": 2,
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"affiliates": 1
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"crm_contacts_total": 89,
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"on_hold": 88,
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"cold_leads": 1,
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"youtube_creators_on_hold": 60,
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"leads_contacted": 1,
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"affiliates_identified": 0
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},
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"actions": [
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{ "day": 1, "action": "Set up friends & family invite list (20–30 contacts)", "owner": "Oliver", "status": "pending" },
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{ "day": 1, "action": "Generate & configure referral coupon codes in Stripe", "owner": "Oliver", "status": "pending" },
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{ "day": 1, "action": "Generate & configure referral coupon codes in Stripe", "owner": "Oliver", "status": "done", "note": "friends950, creator950, friends499, friends1750 codes ready" },
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{ "day": 1, "action": "Create prelaunch landing page / launch-dashboard", "owner": "Mint", "status": "done" },
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{ "day": 1, "action": "Submit derez.ai to Google Search Console + Bing Webmaster Tools", "owner": "Mint", "status": "today" },
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{ "day": 1, "action": "Verify Google indexing status — submit sitemap", "owner": "Mint", "status": "today" },
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{ "day": 1, "action": "Set up basic analytics (Plausible or server logs)", "owner": "Mint", "status": "today" },
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{ "day": 1, "action": "Submit derez.ai to Google Search Console + Bing Webmaster Tools", "owner": "Mint", "status": "blocked", "note": "Need domain ownership verification — Oliver must add TXT record or I can create verification file" },
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{ "day": 1, "action": "Verify Google indexing status — submit sitemap", "owner": "Mint", "status": "waiting", "note": "sitemap.xml created. Needs Search Console access to submit." },
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{ "day": 1, "action": "Set up basic analytics (Plausible or server logs)", "owner": "Mint", "status": "done", "note": "Plausible live with 7 custom events. Zero traffic so far." },
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{ "day": 1, "action": "Remove navbar link to launch dashboard (Oliver requested private link)", "owner": "Mint", "status": "done" },
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{ "day": 2, "action": "Send friends & family invitation emails", "owner": "Oliver", "status": "pending" },
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{ "day": 2, "action": "Create F&F onboarding docs (1-pager)", "owner": "Mint", "status": "pending" },
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{ "day": 2, "action": "Set up dedicated F&F Telegram group", "owner": "Mint", "status": "pending" },
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{ "day": 2, "action": "Submit to Product Hunt — create draft listing", "owner": "Oliver", "status": "pending" },
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{ "day": 2, "action": "Write influencer outreach email template", "owner": "Mint", "status": "pending" },
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{ "day": 3, "action": "Influencer research: compile list of 30 targets", "owner": "Oliver", "status": "done", "note": "59 YT creators already in CRM on Hold" },
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{ "day": 3, "action": "Prioritize top 20 YT creators from the 59 for outreach", "owner": "Both", "status": "pending" },
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{ "day": 3, "action": "Collect business emails for top 20 YT creators", "owner": "Mint", "status": "pending" },
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{ "day": 2, "action": "Create sitemap.xml + robots.txt for SEO", "owner": "Mint", "status": "done", "note": "Created June 10. 6 URLs in sitemap. robots.txt allows all crawlers." },
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{ "day": 3, "action": "Influencer research: compile list of 30 targets", "owner": "Oliver", "status": "done", "note": "60 YT creators already in CRM on Hold" },
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{ "day": 3, "action": "Prioritize top 20 YT creators from the 60 for outreach", "owner": "Both", "status": "pending" },
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{ "day": 3, "action": "Collect business emails for top 20 YT creators", "owner": "Mint", "status": "pending", "note": "Blocked: no CRM export or creator list accessible via filesystem" },
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{ "day": 3, "action": "Submit to BetaList, AlternativeTo, G2 directories", "owner": "Mint", "status": "pending" },
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{ "day": 4, "action": "Send first batch of influencer emails/DMs (top 10)", "owner": "Oliver", "status": "pending" },
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{ "day": 4, "action": "Pitch guest post to 5 AI/DevOps blogs", "owner": "Mint", "status": "pending" },
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@@ -68,5 +71,5 @@
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{ "day": 14, "action": "Compile lessons learned", "owner": "Mint", "status": "pending" },
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{ "day": 14, "action": "Go/no-go decision: public launch or iterate", "owner": "Oliver", "status": "pending" }
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],
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"notes": "Day 1: Dashboard live. CRM has 62 contacts — 59 YT creators on Hold (influencer pool). 2 leads Contacted. 0 Won. Nav link removed from homepage per Oliver. Next: submit to Search Console, set up analytics, start F&F outreach."
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}
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"notes": "Day 2 auto-update. CRM grew from 62→89 contacts (27 new on Hold, 1 Cold chat lead). 60 YT creators identified (+1). Plausible live with 7 events, zero traffic. sitemap.xml + robots.txt created. Cold email and influencer outreach still blocked by missing business emails. Blog post updated: split into integration + leads prompts."
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}
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+26
-71
@@ -1,6 +1,6 @@
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{
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"date": "Tuesday, June 9, 2026",
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"updated": "2026-06-10T06:00:22-04:00",
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"date": "Wednesday, June 10, 2026",
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"updated": "2026-06-10T09:02:00-04:00",
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"goals": [
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{
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"current": 1,
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@@ -12,7 +12,7 @@
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},
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{
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"current": 0,
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"note": "60 YT creators identified \u2014 0 contacted"
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"note": "60 YT creators identified — 0 contacted"
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},
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{
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"current": 0,
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@@ -20,7 +20,7 @@
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},
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{
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"current": 0,
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"note": "0 cold emails sent \u2014 templates and coupons ready"
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"note": "0 cold emails sent — templates and coupons ready"
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},
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{
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"current": 89,
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@@ -29,87 +29,42 @@
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],
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"campaigns": [
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{
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"metrics": [
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0,
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0,
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0
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],
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"metrics": [0, 0, 0],
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"items": [
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{
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"text": "Coupon codes ready: friends950, creator950",
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"ok": true
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},
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{
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"text": "Template signed as Mark \u2014 Customer Success Agent",
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"ok": true
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},
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{
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"text": "No Cold contacts with real emails yet",
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"ok": false
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}
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{ "text": "Coupon codes ready: friends950, creator950", "ok": true },
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{ "text": "Template signed as Mark — Customer Success Agent", "ok": true },
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{ "text": "No Cold contacts with real emails yet", "ok": false }
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]
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},
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{
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"metrics": [
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60,
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0,
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0
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],
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"metrics": [60, 0, 0],
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"items": [
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{
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"text": "60 YouTube creators collected on Hold",
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"ok": true
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},
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{
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"text": "Need business emails for top 20",
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"ok": false
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},
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{
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"text": "Affiliate program TBD",
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"ok": false
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}
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{ "text": "60 YouTube creators collected on Hold", "ok": true },
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{ "text": "Need business emails for top 20", "ok": false },
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{ "text": "Affiliate program TBD", "ok": false }
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]
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},
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{
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"metrics": [
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0,
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0,
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0
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],
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"metrics": [0, 0, 0],
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"items": [
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{
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"text": "No outreach started yet",
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"ok": false
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},
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{
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"text": "Profile / company page TBD",
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"ok": false
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},
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{
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"text": "No content strategy defined",
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"ok": false
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}
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{ "text": "No outreach started yet", "ok": false },
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{ "text": "Profile / company page TBD", "ok": false },
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{ "text": "No content strategy defined", "ok": false }
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]
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}
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],
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"state_of_play": "Prelaunch phase. CRM has 89 contacts (60 YouTube creators on Hold, 1 homepage chat lead). 0 subscriptions, 0 influencers onboarded, 0 cold emails sent. The site is live at derez.ai with pricing, coupon badges (friends950, creator950, friends499, friends1750), and Plausible analytics. Next milestone: first paying customer.",
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"state_of_play": "Day 2 of prelaunch. CRM grew to 89 contacts (+27 since yesterday) — 88 on Hold, 1 Cold. 60 YT creators identified. 0 subscriptions, 0 influencers onboarded, 0 cold emails sent. Site live at derez.ai. SEO basics: sitemap.xml and robots.txt created today. Plausible analytics live. Next milestone: first paying customer.",
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"comms": {
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"inbox": {
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"total": 4,
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"last35h": 2
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},
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"sent": {
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"total": 8,
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"last35h": 2
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},
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"alerts": 1
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"inbox": { "total": 0, "last35h": 0 },
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"sent": { "total": 8, "last35h": 0 },
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"alerts": 0
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},
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"recommendations": [
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"Prioritise the top 20 YouTube creators from the 60 collected \u2014 these are your most winnable influencer channel.",
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"Unlock cold email outreach by populating real business emails for those 20 creators. The templates and coupons are ready.",
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"Set up a LinkedIn company page and start building connections \u2014 zero presence there currently.",
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"Email capturing (newsletter signup or lead magnet) is needed before visitors reach 10K/mo becomes realistic."
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"Search Console submission still the #1 blocker — without it the site can't index. Oliver needs to add domain verification TXT record or upload verification file.",
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"Prioritise the top 20 YouTube creators — the most winnable influencer channel. Need business emails first.",
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"Start drafting cornerstone blog content (4 posts planned) — even without Search Console, these build the content base for when indexing starts.",
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"Email capture (newsletter signup or lead magnet) needed before 10K/mo path is realistic."
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],
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"day": 2,
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"notes": "Day 2 auto-update at 06:00 UTC"
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}
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"notes": "Day 2 brief session — 09:02 PYST. sitemap.xml + robots.txt created. Blog post updated (integration/leads split). CRM growth accelerating."
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}
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