We sell Hermes Agent instances. So we use Hermes Agent to run our business.
That sounds obvious, but it's not as common as you'd think. A lot of companies build a product they don't actually use themselves. The sales team uses Salesforce. The support team uses Zendesk. The product they sell is something other people use.
At derez.ai, we decided to go the other way. Every Hermes agent we sell is the same product we use internally. Our cold emails are written by a Hermes agent. Our CRM is managed by a Hermes agent. Our inbox is sorted by a Hermes agent. Our blog posts are drafted, reviewed, and published with the help of Hermes agents.
This series exists to inspire you to do the same. Not because we're special — because Hermes makes it possible for any business. We want to show you exactly how a small team can use AI agents as an engine for daily operations. Real workflows, real prompts, real results, real mistakes.
And we're structuring everything we build so you can take it and use it yourself.
Because the real story isn't "we use our own product" — that's a one-liner. The real story is the how, and that "how" should be something you can copy.
Every workflow we build is designed to be reusable. We're not writing custom scripts for a one-off setup. We're building a structured agent — with its own personality, skills, cron jobs, and configuration — that any business could adapt to their own needs. Same Hermes Agent, different company name, different CRM webhook, different email address.
Each post will cover one workflow, start to finish. The setup, the prompts, the mistakes, the fixes. Real numbers, not theory — packaged so you can use the same patterns.
Posts in this series will be tagged with the story badge. Planned topics include:
There are plenty of Hermes Agent tutorials — speed runs, guides, how-tos. This series is different. It's a case study of a real company using the tool to run actual business operations. Think of it as the behind-the-scenes look at how derez.ai works.
Some of it will be specific to our setup. Some of it will be useful patterns you can adapt. All of it will be honest — including the parts where we got it wrong.
As of this post, we have:
It's not a perfect system. We still have spam filters learning our patterns. We still send emails that get no reply. But it's a working system — and every week it gets better because the agent itself helps us improve it.
That's the part I find most interesting. The sales agent doesn't just send emails. It also reviews the results, suggests improvements, and updates its own approach. The cron job that reviews ICP strategy every Saturday? It's run by the same Hermes agent that sends the cold emails.
The agent is not a tool we use. The agent is a colleague who works on the business with us.
Read Part 2 now: I built a Hermes plugin that runs my business — and then let Hermes finish it. The CRM, dashboard, and the workflow change that made everything click.
Want to build your own sales agent? We're using the same product we sell. Get your own Hermes Agent instance at derez.ai — full SSH, dashboard, backups, and a prompt builder that makes setup take minutes, not hours. Use code blog950 for your first month free.