feat(bf): trial widget + booking link beside the HOST27 deal

On /odoo-black-friday/ the offer row is now two columns at >=901px: the deal (left,
unchanged and still the single dominant primary) with the free trial and a booking
link beside it (right, deliberately smaller and quieter).

- Trial: the existing #trialCard/#trialForm moves verbatim from the features grid into
  the row's aside. Same ids, same static/black-friday.js handler, same consent gate and
  label (AW-18065522009/AtAPCIjjvrAdENn6p6ZD) — no second trial mechanism.
- Booking: a plain <a target=_blank rel=noopener> to Oliver's verified Google
  appointment page (no iframe). Its click fires AW-18065522009/P0j5CPiCv7AdENn6p6ZD
  through the same gate via window.o4pAds.bookConversion; the click is never
  preventDefault-ed, so a blocked tag can never stop the link opening.
- ads-consent.js gains the booking label (from the page, not hard-coded) and the
  bookConversion hook; the buy path is untouched.

Deal buy stays the dominant action; ONE plausible Buy mark; one price; countdown pair
unchanged.

odoo-black-friday/index.html

@@ -284,6 +284,65 @@
         text-underline-offset: 3px;
       }
 
+      /* The offer row: the deal on the left, its two secondary actions (free trial + booking) on
+         the right. The deal keeps its full width and weight and stays the ONE dominant action;
+         the right column is deliberately narrower and quieter so the row never reads as three
+         equal primaries. At 901px and up the row is two columns; below that it stacks, deal
+         first. Scoped to #offer so the Bootcamp box further down is untouched. */
+      #offer .container {
+        grid-template-columns: minmax(0, 620px) minmax(0, 300px);
+      }
+      .bf-aside {
+        display: grid;
+        gap: 1.25rem;
+        align-content: start;
+      }
+      /* Booking: a quiet, secondary action on its own line — an outlined pill, never a second
+         brass button. */
+      .bf-booking {
+        background: var(--ivory);
+        border: 1px solid var(--line-brass);
+        border-radius: var(--radius-lg);
+        padding: 1.25rem;
+        text-align: center;
+      }
+      .bf-booking h3 {
+        font-family: Marcellus, Georgia, serif;
+        font-weight: 400;
+        font-size: 1rem;
+        color: var(--midnight);
+        margin: 0 0 0.35rem;
+      }
+      .bf-booking p {
+        font-size: 0.85rem;
+        color: var(--ink);
+        line-height: 1.5;
+        margin: 0 0 1rem;
+      }
+      .bf-booking-link {
+        display: inline-block;
+        font-family: Marcellus, Georgia, serif;
+        font-size: 0.85rem;
+        letter-spacing: 0.03em;
+        color: var(--brass-deep);
+        background: transparent;
+        border: 1px solid var(--line-brass);
+        border-radius: var(--radius-pill);
+        padding: 0.6rem 1.25rem;
+        text-decoration: none;
+        transition: background 0.2s, color 0.2s;
+      }
+      .bf-booking-link:hover,
+      .bf-booking-link:focus-visible {
+        background: var(--brass);
+        color: var(--midnight);
+      }
+      @media (max-width: 900px) {
+        #offer .container {
+          grid-template-columns: minmax(0, 620px);
+        }
+      }
+
       /* FAQ (native details/summary — no JS) */
       .cmp-faq-grid {
         display: grid;
@@ -691,6 +750,44 @@
             <p class="bf-cta-secondary"><a href="/odoo-hosting-offers/">See everything a year of hosting includes</a></p>
           </div>
         </div>
+        <!-- The secondary actions that sit beside the deal: the free trial (moved here from the
+             features grid, same form, same consent gate) and a booking link. Both are deliberately
+             smaller and quieter than the deal's buy button, so the row keeps ONE primary action.
+             The buy stays the dominant, brass, large button in the box on the left. -->
+        <aside class="bf-aside" aria-label="Other ways to get started">
+          <!-- Free-trial card: moved verbatim from the features grid. Its id (#trialCard), the
+               form (#trialForm) and the static/black-friday.js submit handler are unchanged, so it
+               fires the already-wired Google Ads trial conversion behind the same consent gate —
+               no second trial mechanism. -->
+          <div class="feature-card-trial" id="trialCard">
+            <h3>Free Trial</h3>
+            <p>Start your 30-day free trial. No credit card required.</p>
+            <form class="trial-form" id="trialForm">
+              <input type="email" id="trialEmail" placeholder="Your email address" required />
+              <select id="trialLocation"></select>
+              <button type="submit" class="btn btn-brass">Send</button>
+            </form>
+            <div class="trial-success" id="trialSuccess">&#10003; Check your inbox to confirm your email address.</div>
+          </div>
+          <!-- Booking — a 30-minute call with a named person, NOT "contact us". It opens the
+               Google appointment page in a NEW TAB (a plain <a>, no iframe: nothing loads until the
+               visitor chooses to go, so the consent gate on this page is not defeated). Its click
+               fires the booking conversion through the same consent gate
+               (window.o4pAds.bookConversion); because the click is never preventDefault-ed, a
+               blocked tag can never stop the link opening. -->
+          <div class="bf-booking">
+            <h3>Prefer to talk first?</h3>
+            <p>Book a 30-minute call with Oliver, our technical lead, to walk through your setup.</p>
+            <a
+              class="bf-booking-link"
+              id="bookingCTA"
+              target="_blank"
+              rel="noopener"
+              href="https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ3DDbaiHFlhNhWySszAQoPXE_H73QLqYT3w7H9IYWC76RA_TgNIhLESjb4N7ep_D2D_OyW9q4-c"
+              >Book a 30-minute call with Oliver &rarr;</a
+            >
+          </div>
+        </aside>
       </div>
     </section>
 
@@ -784,16 +881,8 @@
             <h3>Support Bot &amp; Human Support</h3>
             <p>AI support bot for instant fixes. Human team for everything else. Your UUID is your key.</p>
           </div>
-          <div class="feature-card-trial" id="trialCard">
-            <h3>Free Trial</h3>
-            <p>Start your 30-day free trial. No credit card required.</p>
-            <form class="trial-form" id="trialForm">
-              <input type="email" id="trialEmail" placeholder="Your email address" required />
-              <select id="trialLocation"></select>
-              <button type="submit" class="btn btn-brass">Send</button>
-            </form>
-            <div class="trial-success" id="trialSuccess">&#10003; Check your inbox to confirm your email address.</div>
-          </div>
+          <!-- The Free Trial card was moved up beside the Black Friday deal (see #offer), so the
+               trial widget and the deal sit together. No second card: the same #trialCard/form. -->
         </div>
       </div>
     </section>
@@ -1063,9 +1152,10 @@
 
     <!-- Google Ads consent banner — default DENY. The tag loads only after "Accept".
          Markup lives in the page; JS (static/ads-consent.js) reveals it and drives it.
-         Two conversions are wired here: the buy forms (data-ads-send-to) and the free-trial
-         form (data-ads-trial-send-to). With JavaScript off it stays hidden and both actions
-         (the native buy POSTs, the trial's own submit) run untouched.
+         Three conversions are wired here, all click proxies, all behind this one gate: the buy
+         forms (data-ads-send-to), the free-trial form (data-ads-trial-send-to) and the booking
+         link (data-ads-book-send-to). With JavaScript off it stays hidden and every action
+         (the native buy POSTs, the trial's own submit, the booking <a>) runs untouched.
          See wiki/concepts/conversion-tracking-contract. -->
     <div
       id="adsConsent"
@@ -1075,6 +1165,7 @@
       data-ads-id="AW-18065522009"
       data-ads-send-to="AW-18065522009/vnDUCPDxt7AdENn6p6ZD"
       data-ads-trial-send-to="AW-18065522009/AtAPCIjjvrAdENn6p6ZD"
+      data-ads-book-send-to="AW-18065522009/P0j5CPiCv7AdENn6p6ZD"
       hidden
     >
       <div class="ads-consent-inner">

static/ads-consent.js

@@ -170,6 +170,7 @@
       id: id,
       sendTo: sendTo,
       trialSendTo: banner.getAttribute("data-ads-trial-send-to"),
+      bookSendTo: banner.getAttribute("data-ads-book-send-to"),
     };
 
     var choice = readChoice();
@@ -210,6 +211,21 @@
     fireConversion(cfg.trialSendTo, action);
   };
 
+  /* ---- the booking conversion: fired on a click of the booking link ---- *
+   * The booking happens on Google's domain, off-site, so a click is all we can observe. The
+   * caller does NOT preventDefault: the link opens in a new tab on its own, so even a blocked,
+   * slow or absent tag can never stop the booking page from opening — this only ADDS the event.
+   * Without consent (or the label) it fires nothing and simply runs the (optional) action.
+   */
+  window.o4pAds.bookConversion = function (action) {
+    if (typeof action !== "function") action = function () {};
+    if (!cfg || !cfg.bookSendTo || !isGranted() || typeof window.gtag !== "function") {
+      action();
+      return;
+    }
+    fireConversion(cfg.bookSendTo, action);
+  };
+
   if (document.readyState === "loading") {
     document.addEventListener("DOMContentLoaded", init);
   } else {

static/black-friday.js

@@ -375,6 +375,20 @@
     }
   })();
 
+  /* ---- Booking link — fire the Google Ads booking conversion on the click, through the same
+     consent gate as the buy and trial conversions. The link is a plain <a target="_blank">, so
+     the click is never preventDefault-ed: the Google appointment page opens regardless, and a
+     blocked, slow or absent tag merely skips the event. Fires nothing without consent. ---- */
+  (function () {
+    var link = document.getElementById('bookingCTA');
+    if (!link) return;
+    link.addEventListener('click', function () {
+      if (window.o4pAds && typeof window.o4pAds.bookConversion === 'function') {
+        window.o4pAds.bookConversion();
+      }
+    });
+  })();
+
   /* ---- Footer contact form ---- */
   (function () {
     var form = document.getElementById('footerContactForm');