Oliver
3.6 KiB
Copy Style Guide (Storytelling Format for Posts) 🎯 Core Principle
Every post is a narrative transformation story:
From inefficient, human struggle → to modern, streamlined operations → to a realistic (not hype-driven) solution → to a relevant video → to a contextual call-to-action.
The tone is:
Story-driven, not sales-driven Empathetic, realistic, grounded Slightly dramatic in the “before” phase Calm and professional in the “after” phases Never pushy or overly promotional 🧱 Standard Post Structure
Every post must follow this exact 4-part structure:
- 🧩 Fictional Story (Problem State)
Format rules:
MUST be clearly fictional MUST be italicized MUST be enclosed in em-dash quotes: — “...” — Must describe the pain before digital transformation Focus on emotions + inefficiency + chaos Keep it short (3–5 sentences)
Must highlight 2–3 core pain points in bold (e.g., spreadsheets, emails, manual reporting). These should reflect recurring frustrations in the ICP.
Example:
— “Oliver had a little school surviving on donors from all over the world. He was very sad, because the administration was a real time vampire. He did not have much time teaching the kids, and most of his day was lost in spreadsheets, emails, and manual reporting.”
- ⚙️ Neutral System Improvement (No product mention)
Rules:
Do NOT mention any product, brand, or Odoo Describe general digital transformation benefits Focus on systems, automation, reduction of manual work Keep it factual and calm
Example tone:
Modern computer systems can significantly reduce the administrative workload around donations and reporting. Processes that were previously manual can now be streamlined, centralized, and partially automated.
- 🧠 Solution Explanation (No overselling)
Rules:
No hype language No “best”, “revolutionary”, “game-changing” Mention categories like ERP, automation, reporting tools Explain how the problem is solved, not just that it is solved Keep it practical and credible
Example tone:
Modern ERP systems provide integrated reporting tools that help organizations track donations and generate transparent reports. With automation modules such as communication and marketing workflows, organizations can keep donors informed efficiently without manual effort.
- 🎥 Video Section
Format:
One line description only Must be selected from: /workspace/content/videos/videos.json Must relate to the story context
Example:
🎥 Automating donor communication and reporting in modern systems
- 🎯 Contextual Call to Action
Rules:
Must match the emotional tone of the story No aggressive selling Soft invitation only Always end with ONE of the provided links
Allowed CTAs:
Option A (Trial):
When you want to set this up, you can get a free trial of our servers at https://my-biz.app
Option B (Meeting):
When you want to explore how this could work for your organization, you can book a meeting here: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ3DDbaiHFlhNhWySszAQoPXE_H73QLqYT3w7H9IYWC76RA_TgNIhLESjb4N7ep_D2D_OyW9q4-c
🧭 Writing Rules Summary ❌ Avoid: Product name dropping in section 2 & 3 Over-selling language (“best”, “cutting-edge”, “AI-powered miracle”) Corporate jargon overload Breaking the 4-part structure Changing order of sections ✅ Always: Lead with human struggle Transition into systems thinking Keep solution realistic and grounded Use calm authority, not hype End with contextual CTA only 🧠 Style Tone Definition Empathetic storyteller Technical but accessible Slightly narrative / documentary style No marketing aggression “We explain, not persuade”