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Update copy_style.md

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Oliver
2026-05-02 19:23:58 +00:00
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@@ -6,12 +6,12 @@ Every post is a narrative transformation story:
From inefficient, human struggle → to modern, streamlined operations → to a realistic (not hype-driven) solution → to a relevant video → to a contextual call-to-action. From inefficient, human struggle → to modern, streamlined operations → to a realistic (not hype-driven) solution → to a relevant video → to a contextual call-to-action.
The tone is: The tone is:
Story-driven, not sales-driven Story-driven, not sales-driven
Empathetic, realistic, grounded Empathetic, realistic, grounded
Slightly dramatic in the “before” phase Slightly dramatic in the “before” phase
Calm and professional in the “after” phases Calm and professional in the “after” phases
Never pushy or overly promotional Never pushy or overly promotional
🧱 Standard Post Structure 🧱 Standard Post Structure
Every post must follow this exact 4-part structure: Every post must follow this exact 4-part structure:
@@ -42,6 +42,7 @@ Do NOT mention any product, brand, or Odoo
Describe general digital transformation benefits Describe general digital transformation benefits
Focus on systems, automation, reduction of manual work Focus on systems, automation, reduction of manual work
Keep it factual and calm Keep it factual and calm
Dont make and claims that the story is true like "How an ngo saves 12 hours making reports"
Example tone: Example tone: