agents update

Projects/NGO/copy_style.md

@@ -22,14 +22,17 @@ Format rules:
 
 MUST be clearly fictional
 MUST be italicized
-MUST be in parentheses
+MUST be enclosed in em-dash quotes: — “...” —
 Must describe the pain before digital transformation
 Focus on emotions + inefficiency + chaos
 Keep it short (3–5 sentences)
 
+Must highlight **2–3 core pain points** in **bold** (e.g., **spreadsheets**, **emails**, **manual reporting**). These should reflect recurring frustrations in the ICP.
+
 Example:
 
-“Oliver had a little school surviving on donors from all over the world. He was very sad, because the administration was a real time vampire. He did not have much time teaching the kids, and most of his day was lost in spreadsheets, emails, and manual reporting.”
+— “Oliver had a little school surviving on donors from all over the world. He was very sad, because the administration was a real time vampire. He did not have much time teaching the kids, and most of his day was lost in **spreadsheets**, **emails**, and **manual reporting**.”
+
 
 2. ⚙️ Neutral System Improvement (No product mention)