**Module:** Website

Embedded call-to-action buttons, contact forms, and live chat turn every page visit into a potential sale.

## Copy

Website traffic that doesn't convert is wasted investment. Every visitor who leaves without taking action represents marketing spend with no return. The research happened, the interest existed, but the next step wasn't clear or wasn't there. Without clear paths to action, even interested prospects wander away to competitors who made conversion easier. The business pays for traffic it isn't capturing.

This module converts interest into action. Call-to-action buttons guide visitors toward the next step with clear, compelling prompts. Contact forms capture interest while it's hot, before it cools. Live chat engages visitors who have questions, removing the friction that prevents conversion. Every page visit becomes an opportunity to capture the interest that's already present. The result is website traffic that converts rather than evaporates.

For copywriters: Focus on the conversion gap—the visitors who showed interest but didn't convert because the next step wasn't clear. Position conversion tools as the mechanism that captures interest while it's available. The audience should feel the conversion opportunities their current sites are losing.

## Ideas

- **Angle:** Capture the interest that's already there—conversion tools that turn visitors into leads before they leave
- **Audience:** E-commerce operators, service businesses, B2B companies, any business with website traffic
- **Pain points:** Traffic without conversions, unclear paths to action, abandoned research, lost leads, marketing ROI gaps
- **Outcomes:** Higher conversion rates, captured leads, engaged visitors, clear calls to action, improved marketing ROI
- **Vertical spins:** E-commerce (add-to-cart optimization), B2B (lead form conversion), service businesses (quote requests), local businesses (appointment booking)