**Module:** Accounting

Margin analysis and project cost reports highlight where you earn the most and where costs are eating into your profits.

## Copy

Profitability often stays hidden until it disappears. Projects that seemed successful reveal themselves as money-losers when the numbers get tallied. Products that felt like volume leaders turn out to have margins that don't justify the effort. Costs accumulate without visibility into which ones create value and which ones drain it. By the time profitability problems become obvious, they've already been problems for longer than anyone realizes.

This module surfaces profitability before it becomes a crisis. Margin analysis reveals which products, services, and customers generate profit versus which consume it. Project cost reports show whether individual engagements are profitable or draining resources. The result is strategic decisions based on profitability data, not guesswork about what actually works.

For copywriters: Focus on the hidden profitability problem—how profitability gaps exist before they become visible. Position analysis as the mechanism that makes gaps visible before they become crises. The audience should recognize their own products or projects that they assumed were profitable and aren't.

## Ideas

- **Angle:** See profitability before it disappears—analysis that surfaces margins before they become problems
- **Audience:** CFOs, business owners, operations directors, project managers
- **Pain points:** Hidden losses, margin uncertainty, unprofitable projects, cost blind spots, pricing decisions without data
- **Outcomes:** Clear profitability visibility, margin awareness, informed pricing, cost reduction focus, profitable optimization
- **Vertical spins:** Professional services (engagement profitability), manufacturing (product margins), agencies (client profitability), e-commerce (SKU margins)