**Module:** CRM

A 360-degree customer view with interaction history, open opportunities, and support tickets helps you nurture every relationship.

## Copy

Customers who feel known stay loyal. They return to vendors who remember previous conversations, understand their history, and provide context that avoids repeating information unnecessarily. This feeling of being known requires visibility—not just knowing the customer exists, but understanding their complete relationship with the business. Without this visibility, even well-intentioned teams provide experiences that feel generic because they are.

This module creates the visibility that makes customers feel known. A 360-degree view surfaces the complete history with every customer—interactions, opportunities, support issues. Every touchpoint connects to context that informs the next one. Teams engage with customers as people with history, not as transactions in a pipeline. The result is relationships that feel personal because the business actually knows them.

For copywriters: Focus on the feeling-of-being-known—that customer experience of being recognized and remembered. Position complete visibility as the mechanism that creates this feeling at scale. The audience should recognize their own frustration with vendors who don't remember them and the contrast with vendors who do.

## Ideas

- **Angle:** Make every customer feel known—360-degree visibility that creates personal relationship experiences at scale
- **Audience:** Customer success managers, account managers, sales reps, service teams
- **Pain points:** Generic customer experience, lost context, repeated information requests, impersonal service, customer frustration
- **Outcomes:** Known customers, personal experiences, complete context, reduced customer friction, relationship depth
- **Vertical spins:** B2B (account management), SaaS (customer success), hospitality (guest recognition), financial services (client relationships)