**Module:** Project

Standardised checklists and process templates turn best practices into daily habits so every workflow runs smoothly by default.

## Copy

Every business develops best practices through experience—lessons learned from mistakes, procedures that prove reliable, workflows that work well. The problem is that best practices often live in people's heads rather than in the system. When the person who knows the process leaves, the knowledge leaves with them. New team members learn through trial and error, repeating mistakes the business already solved once. Excellence becomes accidental instead of systematic.

This module turns best practices into system-enforced habits. Standardized checklists ensure every workflow follows the same steps—not relying on individuals to remember each one. Process templates capture proven workflows so they're ready to apply consistently, not reinvented each time. The result is systematic excellence: best practices encoded in the system rather than scattered across people's memories.

For copywriters: Focus on the knowledge-loss problem—the best practices that live in people's heads and leave when they do. Position system-encoded processes as the way to institutionalize excellence. The audience should feel the risk of depending on undocumented knowledge.

## Ideas

- **Angle:** Encode best practices in the system—stop relying on memories that walk out the door
- **Audience:** Operations directors, process managers, team leads building consistent execution
- **Pain points:** Knowledge loss when employees leave, inconsistent execution, onboarding struggles, reinventing processes repeatedly
- **Outcomes:** Consistent execution, faster onboarding, institutional knowledge preservation, reduced error rates
- **Vertical spins:** Healthcare (clinical protocols), food service (quality standards), manufacturing (quality control procedures), logistics (delivery checklists)