**Module:** Reporting

Cross-module performance dashboards link financial, operational, and customer data so you always know how the whole business is doing.

## Copy

Business performance lives in segments, not in wholes. Finance sees financial data. Operations sees operational data. Sales sees customer pipeline data. Each department sees its piece, but nobody sees the whole picture. Decisions get made with partial information—finance cuts budget while operations needs more resources, or sales pushes for more headcount while cash flow can't support it. The parts optimize for themselves at the expense of the whole.

This module connects the segments into a whole view. Cross-module dashboards link financial, operational, and customer data into unified performance views. Decisions get made with complete information about how different parts of the business affect each other. The result is optimization that serves the whole business, not optimization that maximizes one department at the expense of others.

For copywriters: Focus on the partial-optimization problem—how siloed views create decisions that serve parts while harming wholes. Position cross-module visibility as the mechanism that enables whole-business thinking. The audience should recognize their own departmental conflicts and how missing cross-business data created them.

## Ideas

- **Angle:** See the whole business, not just parts—cross-module visibility that connects financial, operational, and customer performance
- **Audience:** Executives, business owners, operations directors, CFOs
- **Pain points:** Siloed views, partial information, departmental optimization, cross-impact blindness, conflicting decisions
- **Outcomes:** Whole-business visibility, connected data, integrated decisions, cross-functional optimization, complete performance picture
- **Vertical spins:** Multi-divisional businesses, holding companies, growing businesses (departmental coordination), enterprises (cross-functional alignment)