**Module:** CRM

Scheduled activities and next-action reminders in the CRM ensure every prospect receives timely and consistent follow-up.

## Copy

Prospects don't disappear—they're forgotten. A conversation happens, an interest is expressed, a follow-up is planned for next week. Then the week gets busy, the week after that something else comes up, and suddenly it's been a month since anyone reached out. The prospect, meanwhile, found another vendor who actually followed up. This silent prospect loss happens to every sales organization, but most have no system to prevent it.

This module builds prospect memory into the CRM. Scheduled activities create commitments that don't depend on human memory. Next-action reminders surface at the right moment, before the prospect drifts too far. Consistent follow-up becomes automatic, not optional. The result is a sales process that doesn't forget prospects—and prospects who feel followed up with, not abandoned.

For copywriters: Focus on the forgetting problem—how prospects are lost not through rejection but through neglect. Position CRM scheduling as the mechanism that makes follow-up automatic. The audience should recognize their own stories of prospects who slipped away from simple neglect.

## Ideas

- **Angle:** Make prospect memory automatic—the system that follows up so you don't have to remember
- **Audience:** Sales managers, business development, sales reps, founders doing sales
- **Pain points:** Forgotten prospects, inconsistent follow-up, silent prospect loss, relationship decay, pipeline gaps
- **Outcomes:** Consistent follow-up, preserved relationships, reduced prospect loss, pipeline visibility, systematic nurturing
- **Vertical spins:** SaaS (demo follow-up), real estate (inquiry tracking), B2B (complex sales cycles), financial services (client development)