**Module:** Sales

Product and customer sales reports reveal purchase patterns so you can focus on what drives the most value.

## Copy

Business growth requires knowing what to grow. Promoting the wrong products wastes marketing budget. Stocking inventory that doesn't sell ties up working capital. Targeting the wrong customer segments spreads effort thin without results. Yet most businesses make these decisions without clear data, relying on intuition that may or may not reflect reality. The growth that seems logical and the growth that actually works often diverge.

This module reveals what actually drives value. Product reports show which offerings generate revenue, volume, and margin—not just what sells, but what serves the business. Customer reports reveal which segments are most valuable, which are draining resources, and which have growth potential. Focus shifts from guessing to knowing. The result is resource allocation that matches reality, not assumption.

For copywriters: Focus on the allocation stakes—how decisions about what to promote, stock, and target shape business outcomes. Position reporting as the mechanism that makes allocation decisions data-driven. The audience should feel the difference between optimizing based on intuition and optimizing based on what customers actually reveal.

## Ideas

- **Angle:** Know what to grow—data that reveals where value actually comes from, not where we assume it does
- **Audience:** Business owners, sales managers, product managers, marketing directors
- **Pain points:** Misallocated resources, product promotion without data, unclear customer value, growth based on intuition
- **Outcomes:** Data-driven allocation, clear growth priorities, customer segmentation insight, product portfolio clarity, marketing focus
- **Vertical spins:** E-commerce (SKU analysis), retail (category performance), B2B (customer profitability), SaaS (customer health analysis)