**Module:** CRM

Relationship tracking, re-engagement workflows, and customer health scores help you identify at-risk accounts and act before they churn.

## Copy

Churn doesn't happen suddenly. Customers drift slowly—engagement drops, satisfaction erodes, communication becomes infrequent—long before they formally cancel. By the time a customer says they're leaving, the relationship is already damaged beyond repair. Businesses that only notice churn when it happens are already too late. The opportunity to save that account passed weeks or months earlier.

This module gives businesses early warning on customer health. Relationship tracking surfaces the signals that predict churn: declining engagement, missed check-ins, support tickets stacking up. Health scores synthesize these signals into a clear indicator of each account's status. Re-engagement workflows respond automatically when health drops—reaching out before the customer decides to leave on their own. The result is retention that happens proactively, not reactively.

For copywriters: Focus on the slow drift narrative—the churn that happens invisibly until it's too late. Position health scores as the early warning system that makes intervention possible. The audience should feel the frustration of losing customers they didn't know were at risk.

## Ideas

- **Angle:** Catch churn before it happens—early warning signals that create a window for intervention
- **Audience:** Customer success managers, account managers, SaaS operators, subscription businesses
- **Pain points:** Losing customers without warning, reactive retention efforts, no visibility into account health, blind spots in customer relationships
- **Outcomes:** Earlier churn detection, proactive retention, higher NRR, improved customer success efficiency
- **Vertical spins:** SaaS (subscription monitoring), managed services (account health), B2B (enterprise retention), agency (client relationship tracking)