**Module:** CRM

The CRM pipeline captures every lead, logs every interaction, and reminds you of follow-ups so no opportunity slips away.

## Copy

Every lost opportunity represents marketing spend with nothing to show for it. Leads arrive through websites, referrals, events, and campaigns—but without a system to capture and track them, most disappear into the void. Sales reps follow up on leads they remember and forget the ones that slipped away. Prospects who showed genuine interest get lost simply because nobody's memory held onto them. This invisible attrition is one of the most costly leaks in any business.

This module captures every opportunity systematically. The CRM pipeline creates a single place for every lead, ensuring nothing gets lost to memory. Interaction logging builds context with every touchpoint, so conversations never start from zero. Follow-up reminders ensure prospects get attention at the right moment, not whenever someone remembers. The result is a business that captures every opportunity, not just the ones lucky enough to be remembered.

For copywriters: Focus on the invisible attrition problem—the opportunities that exist but get lost because nobody tracked them. Position the pipeline as the mechanism that stops this invisible leak. The audience should recognize the leads they've lost to poor tracking and the deals that disappeared without explanation.

## Ideas

- **Angle:** Stop the invisible leak—pipeline visibility that captures every lead, not just the ones remembered
- **Audience:** Sales managers, business development, founders doing sales, CRM managers
- **Pain points:** Lost leads, forgotten prospects, interaction gaps, follow-up inconsistency, opportunity invisibility
- **Outcomes:** Complete lead capture, interaction logging, systematic follow-up, opportunity visibility, reduced attrition
- **Vertical spins:** SaaS (demo requests), real estate (inquiry tracking), B2B (lead capture), professional services (prospect management)