**Module:** Purchase

Reordering rules automatically create purchase orders when stock drops below your defined minimum levels.

## Copy

Supply shortages come from purchasing decisions made too late. Stock gets consumed, nobody notices until shelves are bare, and then it's emergency ordering at premium prices or production delays at customer expense. The reactive purchasing cycle—wait, notice, react—creates costs and chaos that a proactive system would prevent. The information exists to avoid shortages; the problem is acting on it too slowly.

This module automates proactive purchasing. Reordering rules define minimum stock levels for every item. When inventory drops below those minimums, purchase orders create automatically—no human monitoring required. Stock replenishment happens as a matter of course, not as a response to shortage. The result is supply chains that run continuously, without the shortages that disrupt operations.

For copywriters: Focus on the reactive trap—purchasing that waits for shortage before acting. Position automation as the mechanism that makes purchasing proactive. The audience should recognize their own supply shortages and the emergency orders they caused.

## Ideas

- **Angle:** Automate purchasing before shortage hits—rules that ensure stock replenishment happens automatically
- **Audience:** Purchasing managers, operations directors, supply chain managers, inventory controllers
- **Pain points:** Supply shortages, emergency orders, production delays, stockout costs, reactive purchasing cycle
- **Outcomes:** Continuous supply, reduced shortages, controlled purchasing costs, automated replenishment, production reliability
- **Vertical spins:** Manufacturing (component supply), distribution (stock replenishment), food service (ingredient availability), retail (shelf stock)