**Module:** Reporting

Drill-down reports and pivot tables let you explore your data freely until you find the insight that drives your next decision.

## Copy

Most businesses have more data than insight. Dashboards show what happened; they rarely show why or what to do about it. The insight that changes strategy often lives buried in the data, waiting for someone to dig. But analytical tools designed for technical users create barriers: the person with the business question has to route through analysts, wait for queries, and hope their question gets understood correctly. The insight arrives too late or not at all.

This module puts analytical power in the hands of decision-makers. Drill-down reports let users navigate from summary to detail without technical assistance—find the anomaly, explore the cause. Pivot tables enable the reshaping and regrouping that reveals patterns. The result is self-service analytics: the person with the business question gets the answer directly, without routing through technical intermediaries.

For copywriters: Focus on the analytical access gap—the business question that can't get answered without going through technical channels. Position self-service analytics as the solution that democratizes insight. The audience should feel the frustration of insights trapped in data they can't access.

## Ideas

- **Angle:** Answer your own business questions—self-service analytics that puts insight in the hands of decision-makers
- **Audience:** Business analysts, department heads, executives, operations directors
- **Pain points:** Analytical bottlenecks, waiting for analyst queries, questions that can't get answered, insight trapped in data
- **Outcomes:** Direct data access, faster insights, self-service analytics, independent exploration, data-driven decisions
- **Vertical spins:** Marketing (campaign analytics), finance (profitability analysis), operations (efficiency metrics), retail (sales pattern analysis)