**Module:** Discuss

Cross-team channels and @mentions route the right information to the right people instantly, without endless email threads.

## Copy

Email wasn't designed for team collaboration. It's a message delivery system masquerading as a collaboration tool. Important updates get buried in overloaded inboxes. Relevant conversations happen in reply-all threads that exclude the people who should be in them. Decisions get made without context because the right people weren't looped in. The result is a communication system that creates more noise than signal—and a lot of wasted time filtering through it.

This module replaces email chaos with purposeful communication. Cross-team channels create spaces for conversations that span organizational boundaries. @mentions route information to the exact people who need it, cutting through inbox noise. Messages stay attached to relevant context, so discussions connect to the projects and customers they concern. The result is communication that actually reaches the right people without the inbox overhead.

For copywriters: Focus on the email overload problem—everyone feels it, but most have accepted it as inevitable. Position structured communication tools as the alternative that makes email unnecessary for internal collaboration. The audience should feel the cost of their current inbox chaos.

## Ideas

- **Angle:** Stop drowning in email—inbox chaos is a design problem, not an inevitable one
- **Audience:** Team leads, operations managers, distributed teams, project managers managing cross-functional work
- **Pain points:** Buried messages, wrong people in or out of conversations, lost context, email overload, decision-making without visibility
- **Outcomes:** Faster message routing, relevant context preserved, searchable history, reduced inbox overhead, clearer team communication
- **Vertical spins:** Remote teams (async communication), agencies (cross-discipline collaboration), enterprises (cross-department coordination)