**Module:** Discuss

All messages, attachments, and notes are stored against their related records permanently so nothing is ever accidentally deleted.

## Copy

Business information has a way of disappearing at the worst moments. The email thread that explained the deal terms gets archived. The document shared in chat gets deleted when the project folder gets cleaned up. The context that would have prevented a misunderstanding lives in someone's personal inbox. Information loss creates operational risk: legal disputes without evidence, customer conflicts without documentation, institutional knowledge that walks away when employees leave.

This module makes information loss a thing of the past. Every message, attachment, and note gets stored against its related record in the system—linked to the project, customer, or context it belongs to. This isn't a backup; it's organized permanence. The information that matters gets preserved where it belongs, not buried in personal inboxes or ephemeral chat threads. The result is a business with institutional memory that doesn't depend on individual humans.

For copywriters: Focus on the moment when lost information becomes critical—the meeting where context is missing, the dispute without documentation, the employee departure that takes knowledge with them. Position permanent storage as the solution to an invisible problem. The audience should feel the risk they currently face.

## Ideas

- **Angle:** Protect the information that protects your business—institutional memory that doesn't depend on individuals
- **Audience:** Operations directors, legal/compliance teams, business owners concerned with documentation and continuity
- **Pain points:** Lost context, missing documentation, knowledge walking out the door with employees, information scattered across personal inboxes
- **Outcomes:** Complete institutional records, dispute-ready documentation, searchable history, continuity across team changes
- **Vertical spins:** Legal (case file documentation), healthcare (patient communication records), financial services (client correspondence), manufacturing (supplier negotiations)