**Module:** Project

Personal to-do lists and activity reminders ensure no action item is ever missed or forgotten.

## Copy

Memory is an unreliable system for managing work. Human memory fails in predictable ways: it prioritizes recent information over old, emotional over neutral, incomplete over comprehensive. Tasks that seemed important when added to a mental list fade from memory when more recent demands appear. The task that felt urgent when promised becomes forgotten when the context that made it urgent passes. These memory failures aren't character flaws—they're the nature of a system not designed for task management.

This module replaces unreliable memory with reliable systems. Personal to-do lists capture tasks external to memory, where they can't be forgotten. Activity reminders surface tasks at the moments when action is needed, not when memory happens to surface them. The result is tasks that get done because the system remembers, not because memory cooperated.

For copywriters: Focus on the system gap—the work that falls through because memory isn't designed for task management. Position external systems as the mechanism that removes this gap. The audience should recognize their own forgotten tasks and the difference between memory-based and system-based task management.

## Ideas

- **Angle:** Replace unreliable memory with reliable systems—to-do lists that remember so you don't have to
- **Audience:** Individual contributors, knowledge workers, managers, anyone managing competing demands
- **Pain points:** Forgotten tasks, memory failures, missed commitments, mental load, task overwhelm
- **Outcomes:** No forgotten tasks, reliable completion, reduced mental load, organized work, system-based productivity
- **Vertical spins:** Executives (priority management), project managers (task tracking), knowledge workers (work management), professionals (client deliverables)