**Module:** Reporting

Proactive alerts and exception reports surface issues automatically so you resolve them quickly and get back to growing.

## Copy

Business problems have a way of becoming expensive before anyone notices them. Inventory runs out at the worst moment. A customer support issue escalates into a lost account. A vendor delivery gets delayed, and nobody catches it until production stops. By the time problems become visible to leadership, they've already cost time, money, or customers. The challenge isn't wanting to solve problems—it's having systems that catch them early enough to matter.

This module transforms reactive firefighting into proactive management. Proactive alerts mean the system notifies the right person when something needs attention, before the problem snowballs. Exception reports surface the items that deviate from expectations—no need to review everything to find the three things that matter. The result is a business that resolves issues before they escalate and keeps moving forward.

For copywriters: Focus on the cost of reactive management—what's the actual price of problems discovered too late? Then position alerts and exceptions as the solution that frees leaders to focus on growth instead of damage control.

## Ideas

- **Angle:** Stop fires before they spread—let the system watch for problems so you can focus on opportunities
- **Audience:** Business owners, operations managers, department heads overwhelmed by reactive management
- **Pain points:** Problems discovered too late, constant firefighting, missing issues until they become crises, lack of proactive visibility
- **Outcomes:** Early problem detection, faster resolution, more time for growth, reduced operational surprises
- **Vertical spins:** E-commerce (low stock alerts), manufacturing (production exception tracking), service businesses (client SLA monitoring)