**Module:** Project

Priority flags and custom task filters help you surface the most important work so urgent issues are always addressed first.

## Copy

The urgent often crowds out the important. Tasks that feel pressing demand immediate attention, while genuinely important work gets deferred day after day. Without systems that surface what matters most, people react to whatever feels urgent in the moment—which often means someone else's urgency becomes their own. Important projects that don't have pressing deadlines quietly fail while urgent interruptions get handled first.

This module restores the balance between urgent and important. Priority flags create explicit hierarchy among tasks, making the important visible alongside the urgent. Custom filters surface items by criteria that matter to each user's role, not just generic priority. The result is work that gets prioritized by impact, not just by whoever shouted loudest.

For copywriters: Focus on the urgent-important conflict—the daily prioritization problem where important work gets deferred for urgent interruptions. Position priority systems as the mechanism that makes important work visible. The audience should recognize their own important projects that quietly failed while urgent items consumed their time.

## Ideas

- **Angle:** Protect important work from urgent interruptions—priority systems that surface what truly matters
- **Audience:** Individual contributors, team leads, project managers, anyone managing competing priorities
- **Pain points:** Important work deferred, urgent overwhelm, unclear priority criteria, project failures from neglect, daily firefighting
- **Outcomes:** Protected priorities, important work addressed, clearer focus, reduced urgent overwhelm, strategic progress
- **Vertical spins:** Executive prioritization (strategic focus), project managers (project importance), knowledge workers (deep work protection), operations (critical task identification)