**Module:** Invoicing

Branded invoice templates with your logo, payment terms, and QR codes make every bill look polished and trustworthy.

## Copy

Invoices are more than payment requests—they're a representation of your business. A poorly designed invoice makes the business look small-time, even if the work was exceptional. Invoices with inconsistent formatting, missing branding, or awkward payment processes undermine the professional image you've worked to build. These documents travel further than internal communications—through AP departments, to CFOs, into archives—and their cumulative impression shapes how your business is perceived.

This module transforms invoices into professional brand touchpoints. Branded templates ensure every invoice carries your visual identity, not a default template's. Customized payment terms project the terms that fit your business. QR codes make payment frictionless for customers who want to pay quickly. The result is invoices that reinforce professional reputation with every send, rather than undermine it.

For copywriters: Focus on the invoice as brand artifact—the document that represents your business far beyond your office. Position professional invoicing as part of the professional image system. The audience should see how their invoices either reinforce or undercut their brand.

## Ideas

- **Angle:** Make every invoice a brand touchpoint—the documents that represent your business to finance teams and archives
- **Audience:** Professional services firms, freelancers, B2B businesses, any company sending invoices
- **Pain points:** Generic invoice appearance, unprofessional presentation, payment friction, brand inconsistency, small-business perception
- **Outcomes:** Professional invoice image, brand reinforcement, faster payment, reduced friction, professional reputation building
- **Vertical spins:** Consulting (engagement billing), legal (matter-based billing), creative agencies (project invoicing), manufacturing (supply chain billing)