**Module:** CRM

Automated lead scoring and stage progression guide each prospect through your pipeline towards a closed deal.

## Copy

Pipeline management without structure becomes guesswork. Leads sit in stages too long without clear criteria for progression. Sales reps invest time in prospects who won't close, while promising leads cool off without attention. The pipeline shows volume but not health—how many leads will actually close, and when, remains unclear until deals close or die. This uncertainty makes forecasting unreliable and prioritizations arbitrary.

This module brings structure to pipeline management. Automated lead scoring evaluates prospects based on defined criteria, not gut feel. Stage progression moves leads through defined gates with clear requirements for advancement. Every prospect follows the same systematic path toward closed deals. The result is a pipeline that you can trust for forecasting, because the criteria for each stage are explicit and consistently applied.

For copywriters: Focus on the pipeline uncertainty—how most pipelines show volume without clarity on what will actually close. Position scoring and progression as the mechanism that brings rigor to pipeline management. The audience should feel the difference between pipeline theater and pipeline precision.

## Ideas

- **Angle:** Build pipeline rigor—scoring and progression that makes your pipeline trustworthy for forecasting
- **Audience:** Sales managers, sales operations, VP of sales, business owners running sales
- **Pain points:** Pipeline uncertainty, unclear stage criteria, unreliable forecasting, misallocated sales time, deal surprises
- **Outcomes:** Accurate forecasting, clear stage criteria, consistent progression, qualified pipeline, reliable predictions
- **Vertical spins:** SaaS (demo-to-close), B2B (complex sales), real estate (inquiry-to-close), financial services (advisory sales)