**Module:** Email Marketing

Segmented mailing lists let you group contacts by interest or behaviour so every campaign reaches the right audience.

## Copy

Email marketing fails when it treats everyone the same. The customer who just made a purchase receives the same "we miss you" message as the prospect who's never engaged. The industry newsletter goes to customers who've outgrown that content. This mismatch wastes sends, trains recipients to ignore messages, and damages deliverability when engagement drops. Effective email marketing segments the audience so each message reaches the people it's relevant to.

This module makes segmentation actionable. Contacts grouped by interest or behavior receive campaigns that match their situation. Customers who've purchased see follow-up content; prospects see introductory offers. The right message reaches the right audience automatically. The result is email marketing that performs better because every send is relevant, not random.

For copywriters: Focus on the relevance-performance link—how targeted sends outperform broadcast, and how segmentation enables targeting. Position list management as the foundation for effective campaigns. The audience should feel the contrast between their current broadcast approach and the precision segmentation enables.

## Ideas

- **Angle:** Target every send—segmentation that makes every campaign relevant to its recipients
- **Audience:** Email marketers, marketing managers, e-commerce operators, B2B marketers
- **Pain points:** Generic broadcasts, low engagement, audience mismatch, campaign relevance gaps, deliverability damage
- **Outcomes:** Targeted campaigns, higher engagement, better deliverability, audience precision, campaign effectiveness
- **Vertical spins:** E-commerce (purchase history segments), SaaS (user lifecycle segments), B2B (industry segments), retail (loyalty segments)