**Module:** Email Marketing

Trigger-based emails automatically notify customers about orders, promotions, and news so they always feel in the loop.

## Copy

Customers who feel informed stay engaged. Customers who feel out of the loop drift away. The difference isn't always the product or the service—it's the feeling of connection. When customers hear from you regularly with relevant updates, they feel valued. When communication stops, they feel forgotten, even if nothing else changed. This invisible engagement factor drives loyalty more than most businesses realize.

This module creates systematic customer engagement. Trigger-based emails fire automatically when relevant events occur—order confirmations, shipping updates, relevant promotions, company news. Customers feel in the loop without requiring manual outreach from your team. The result is consistent engagement that doesn't depend on someone remembering to send it.

For copywriters: Focus on the connection narrative—how regular relevant communication builds loyalty while silence creates drift. Position automated triggers as the mechanism for systematic engagement. The audience should feel the invisible engagement factor they're currently missing.

## Ideas

- **Angle:** Keep customers feeling connected—automated engagement that maintains the relationship without manual effort
- **Audience:** E-commerce operators, marketing managers, customer success leads, SaaS operators
- **Pain points:** Customer drift, sporadic communication, engagement gaps, manual outreach burden, forgotten customers
- **Outcomes:** Consistent engagement, reduced churn, automated relationship maintenance, customer connection, loyalty building
- **Vertical spins:** E-commerce (post-purchase engagement), SaaS (product updates), subscriptions (renewal engagement), B2B (account nurturing)