**Module:** Contacts

A unified contact database with tags, categories, and custom fields keeps all your relationships neatly organised.

## Copy

Contact chaos erodes communication quality. Customer information lives in different formats—some in one system, some in another, some in personal address books. When outreach needs to happen, it targets the wrong segment or misses the right people entirely. Tags and categories that should exist don't because creating them seemed harder than just moving forward. The result is communication that reaches whoever happens to be remembered, not the audience that should actually receive it.

This module brings order to contact management. A unified database consolidates all relationships in one searchable place. Tags and categories enable segmentation that makes communication targeted, not broadcast. Custom fields capture the information that matters to your business specifically. The result is contacts organized for communication—outreach that reaches the right people because the database enables it.

For copywriters: Focus on the segmentation gap—how contact chaos prevents targeted communication. Position unified databases and segmentation as the mechanism that enables it. The audience should recognize their own outreach that's been less targeted than it should be.

## Ideas

- **Angle:** Organize contacts for targeted communication—unified databases and segmentation that enable the right outreach
- **Audience:** Sales teams, marketing managers, business owners, customer success teams
- **Pain points:** Contact fragmentation, segmentation gaps, outreach imprecision, information inconsistency, communication chaos
- **Outcomes:** Unified contacts, targeted segmentation, organized database, better outreach, communication precision
- **Vertical spins:** B2B (account segmentation), marketing (campaign targeting), sales (prospect organization), events (attendee management)