**Module:** Discuss

Company-wide announcements, shared goals visible in project views, and real-time messaging keep every team member pulling in the same direction.

## Copy

Alignment doesn't happen by accident. In growing teams, it's easy for people to drift in different directions—working toward different priorities, unaware of company news, out of the loop on decisions that affect their work. The result is duplicated effort, missed context, and a culture where people feel disconnected from the bigger picture. Alignment requires infrastructure: channels for communication, visibility into shared goals, and tools that keep everyone connected.

This module builds that alignment infrastructure. Company-wide announcements ensure important news reaches everyone at once—no more "did you hear about..." chains. Shared goals visible in project views keep individual work connected to team and company priorities. Real-time messaging enables the quick collaboration that distributed teams need. The result is a team that moves together because everyone can see the same picture.

For copywriters: Focus on the cost of misalignment—duplicated work, missed context, employees feeling disconnected. Position visibility as the cure. The audience wants a team that operates as a unit, not a collection of individuals.

## Ideas

- **Angle:** Build alignment infrastructure—make sure everyone sees the same picture and works toward the same goals
- **Audience:** Team leaders, department heads, business owners with growing or distributed teams
- **Pain points:** Teams working in silos, important news not reaching everyone, disconnected individual goals, lack of shared context
- **Outcomes:** Aligned priorities, better cross-functional coordination, engaged employees, consistent company communication
- **Vertical spins:** Remote teams (async alignment), multi-location businesses (consistent messaging), startups (fast-moving team coordination)