Copy Style Guide (Storytelling Format for Posts)
🎯 Core Principle

Every post is a narrative transformation story:

From inefficient, human struggle → to modern, streamlined operations → to a realistic (not hype-driven) solution → to a relevant video → to a contextual call-to-action.

The tone is:

Story-driven, not sales-driven
Empathetic, realistic, grounded
Slightly dramatic in the “before” phase
Calm and professional in the “after” phases
Never pushy or overly promotional
🧱 Standard Post Structure

Every post must follow this exact 4-part structure:

1. 🧩 Fictional Story (Problem State)

Format rules:

MUST be clearly fictional
MUST be italicized
MUST be in parentheses
Must describe the pain before digital transformation
Focus on emotions + inefficiency + chaos
Keep it short (3–5 sentences)

Example:

“Oliver had a little school surviving on donors from all over the world. He was very sad, because the administration was a real time vampire. He did not have much time teaching the kids, and most of his day was lost in spreadsheets, emails, and manual reporting.”

2. ⚙️ Neutral System Improvement (No product mention)

Rules:

Do NOT mention any product, brand, or Odoo
Describe general digital transformation benefits
Focus on systems, automation, reduction of manual work
Keep it factual and calm

Example tone:

Modern computer systems can significantly reduce the administrative workload around donations and reporting. Processes that were previously manual can now be streamlined, centralized, and partially automated.

3. 🧠 Solution Explanation (No overselling)

Rules:

No hype language
No “best”, “revolutionary”, “game-changing”
Mention categories like ERP, automation, reporting tools
Explain how the problem is solved, not just that it is solved
Keep it practical and credible

Example tone:

Modern ERP systems provide integrated reporting tools that help organizations track donations and generate transparent reports. With automation modules such as communication and marketing workflows, organizations can keep donors informed efficiently without manual effort.

4. 🎥 Video Section

Format:

One line description only
Must be selected from: /workspace/content/videos/videos.json
Must relate to the story context

Example:

🎥 Automating donor communication and reporting in modern systems

5. 🎯 Contextual Call to Action

Rules:

Must match the emotional tone of the story
No aggressive selling
Soft invitation only
Always end with ONE of the provided links

Allowed CTAs:

Option A (Trial):

When you want to set this up, you can get a free trial of our servers at https://my-biz.app

Option B (Meeting):

When you want to explore how this could work for your organization, you can book a meeting here:
https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ3DDbaiHFlhNhWySszAQoPXE_H73QLqYT3w7H9IYWC76RA_TgNIhLESjb4N7ep_D2D_OyW9q4-c

🧭 Writing Rules Summary
❌ Avoid:
Product name dropping in section 2 & 3
Over-selling language (“best”, “cutting-edge”, “AI-powered miracle”)
Corporate jargon overload
Breaking the 4-part structure
Changing order of sections
✅ Always:
Lead with human struggle
Transition into systems thinking
Keep solution realistic and grounded
Use calm authority, not hype
End with contextual CTA only
🧠 Style Tone Definition
Empathetic storyteller
Technical but accessible
Slightly narrative / documentary style
No marketing aggression
“We explain, not persuade”
