**Module:** Discuss

Built-in group chat, channels, and threaded messages mean your team collaborates directly inside the apps they already use.

## Copy

Collaboration tools have become a fixture in modern business, but they come with hidden costs. New apps to learn, new logins to manage, new notifications to track. The collaboration tool that was supposed to reduce friction becomes another source of fragmentation—information scattered across platforms, context lost between systems, the question "where was that discussion?" with no good answer. The cure becomes part of the problem.

This module brings collaboration where the work already happens. Built-in group chat means discussions happen in context with the projects they concern. Channels organize conversations by topic or team without creating new platforms. Threaded messages keep discussions coherent even as they evolve. The result is collaboration that doesn't require leaving the app or losing context in another tool.

For copywriters: Focus on the tool proliferation problem—the collaboration apps that add friction instead of reducing it. Position integrated collaboration as the solution that brings coordination without fragmentation. The audience should feel the cost of their current collaboration tool stack.

## Ideas

- **Angle:** Collaborate where you work—integrated communication that reduces tool sprawl
- **Audience:** Team leads, operations managers, distributed teams, businesses managing multiple tools
- **Pain points:** Tool proliferation, scattered conversations, lost context, collaboration overhead, context loss between systems
- **Outcomes:** Integrated collaboration, preserved context, reduced tool sprawl, searchable history, coordinated teams
- **Vertical spins:** Remote teams (async communication), agencies (creative collaboration), distributed teams (cross-timezone), enterprises (department coordination)