**Module:** Manufacturing

Bill of materials, work orders, and production scheduling give you full control over every step of the build process.

## Copy

Manufacturing without structure is manufacturing by firefighting. Work orders get lost, materials get allocated incorrectly, schedules change without clear communication. The complexity of tracking every component, every step, and every deadline overwhelms the systems designed to manage it. What starts as production management becomes crisis management—dealing with problems after they emerge rather than preventing them before they start.

This module brings structure to manufacturing from the start. Bill of materials documents exactly what each product requires—no more guessing or missing components. Work orders track what's being built and where. Production scheduling aligns resources with demand. Every step of the build process becomes visible and controllable. The result is manufacturing that runs under control, not manufacturing that runs on improvisation.

For copywriters: Focus on the improvisation problem—manufacturing without structure operates on improvisation that creates chaos. Position systematic management as the mechanism that replaces firefighting with control. The audience should recognize their own manufacturing chaos and the preventable problems it creates.

## Ideas

- **Angle:** Replace manufacturing improvisation with systematic control—structure that prevents problems instead of reacting to them
- **Audience:** Production managers, plant managers, manufacturing directors, operations executives
- **Pain points:** Production chaos, lost work orders, material mismatches, schedule confusion, improvisation replacing planning
- **Outcomes:** Controlled manufacturing, clear BOMs, tracked work orders, aligned schedules, systematic production
- **Vertical spins:** Assembly manufacturing (complex products), custom manufacturing (job shops), process manufacturing (recipes), contract manufacturing (client requirements)