**Module:** Maintenance

Preventive maintenance plans tied to usage counters or time intervals reduce unexpected failures and extend equipment life.

## Copy

Equipment failures carry costs that multiply beyond the repair itself. The machine goes down, production stops, orders get delayed, customers get notified, emergency repairs get scheduled at premium prices, and staff scramble to cover. These cascading costs often dwarf the repair bill by orders of magnitude. Yet most maintenance is still reactive—addressed after failures occur instead of prevented before they happen. The expense of prevention seems high until measured against the cost of failure.

This module makes prevention the default. Preventive maintenance plans schedule service based on usage counters or calendar intervals, whichever makes sense for each asset. Equipment receives attention before failures occur, not after. The result is equipment that runs reliably because it's maintained proactively, not equipment that runs until it doesn't.

For copywriters: Focus on the cascade cost—how one failure multiplies into production delays, customer impacts, emergency repairs, and staff chaos. Position preventive scheduling as the mechanism that prevents this cascade. The audience should recognize their own breakdown costs and how much prevention could have saved.

## Ideas

- **Angle:** Prevent the breakdown cascade—scheduled maintenance that stops failure before it starts multiplying costs
- **Audience:** Operations managers, facility managers, plant managers, fleet managers
- **Pain points:** Unexpected failures, production delays, emergency repair costs, cascading impacts, equipment downtime
- **Outcomes:** Fewer failures, extended equipment life, controlled maintenance costs, reduced downtime, reliable operations
- **Vertical spins:** Manufacturing (production equipment), fleet (vehicle maintenance), facilities (HVAC, elevators), healthcare (medical devices)