**Module:** Reporting

Custom dashboards and scheduled reports surface the right metrics at the right time so every decision is backed by real data.

## Copy

Decisions made without data are guesses dressed up as judgment. Business leaders face a constant temptation to rely on intuition when data is hard to access or interpret. By the time someone pulls a report, synthesizes the information, and delivers it, the moment for the decision has often passed. Data-driven decision-making sounds good in theory but fails in practice when accessing data requires more time than the decision deserves.

This module makes data available when decisions happen. Custom dashboards put the right metrics in front of the right people without requiring report requests. Scheduled reports deliver insight on a rhythm that matches decision timing—daily, weekly, or whenever the business cycle requires. Every decision gets backed by real data because the data comes without friction. The result is a business that makes smarter decisions because making data-backed decisions finally requires no effort.

For copywriters: Focus on the access-effort problem—how data becomes useless when accessing it requires more effort than the decision warrants. Position dashboards and scheduling as the mechanism that removes this friction. The audience should recognize their own intuition-based decisions and how better data access could improve them.

## Ideas

- **Angle:** Make data-backed decisions effortless—dashboards and reports that deliver insight without request overhead
- **Audience:** Executives, business owners, department heads, operations directors
- **Pain points:** Data access friction, intuition-based decisions, report delays, decision timing gaps, analyst dependencies
- **Outcomes:** Effortless data access, timely reports, data-backed decisions, reduced analysis time, informed leadership
- **Vertical spins:** Executive dashboards (company metrics), sales (pipeline data), finance (cash position), operations (efficiency metrics)