**Module:** Accounting

Real-time cash-flow reports show exactly what has been paid, what is pending, and what is overdue at a glance.

## Copy

Cash flow surprises kill businesses more reliably than low profits. A business can be profitable on paper and still run out of money if cash timing doesn't match expense timing. Outstanding invoices that were expected to arrive don't, or arrive later than planned. The business finds itself unable to pay its own bills despite being fundamentally healthy. This timing mismatch catches even well-run businesses off guard.

This module brings cash visibility that prevents surprises. Real-time reports show exactly what's been paid, what's pending, and what's overdue—not what was expected, but what actually exists. The difference between projected cash and actual cash surfaces before it becomes a crisis. The result is cash management that runs proactively: chasing overdue invoices before they become problems, planning payments based on reality, not assumption.

For copywriters: Focus on the timing problem—how cash flow crises often come from timing mismatches, not from fundamental unprofitability. Position real-time tracking as the mechanism that makes cash management proactive. The audience should recognize the cash surprises they've experienced and how better visibility could have prevented them.

## Ideas

- **Angle:** See your cash position in real time—the visibility that prevents timing surprises from becoming crises
- **Audience:** CFOs, controllers, business owners, financial managers
- **Pain points:** Cash surprises, late-paying customers, timing mismatches, inability to predict cash needs, payment planning gaps
- **Outcomes:** Real-time cash visibility, proactive AR management, payment planning, reduced cash surprises, healthy cash flow
- **Vertical spins:** Professional services (client billing), construction (progress payments), wholesale (net terms), B2B (extended payment cycles)