**Module:** Maintenance

Equipment maintenance plans and contingency workflows keep your operations running even when individual assets fail.

## Copy

Business resilience isn't about avoiding failure—it's about surviving it. Every business experiences equipment failures, supply chain disruptions, and unexpected challenges. The businesses that weather these storms aren't the ones that never face disruption—they're the ones that have plans for when disruption hits. Without contingency systems, a single failure becomes a cascade that shuts down operations. With them, operations continue while issues get resolved.

This module builds operational resilience. Equipment maintenance plans prevent failures before they occur. Contingency workflows define what happens when failures occur anyway—alternative processes, backup procedures, response protocols. Operations continue because the system includes responses to disruption. The result is a business that handles shocks without collapsing under them.

For copywriters: Focus on the resilience paradox—the businesses that survive disruptions aren't the ones that never face them, but the ones that planned for them. Position contingency planning as the mechanism that turns failures into manageable events. The audience should recognize how their own businesses would fare during a significant operational disruption.

## Ideas

- **Angle:** Build operations that survive disruption—contingency plans that turn failures into manageable events
- **Audience:** Operations managers, facility managers, operations directors, business owners
- **Pain points:** Operational vulnerability, single points of failure, cascade disruptions, no contingency plans, business continuity risk
- **Outcomes:** Operational resilience, continued operations, contingency protocols, failure recovery, business continuity
- **Vertical spins:** Manufacturing (production resilience), distribution (supply chain), facilities (building systems), healthcare (service continuity)