**Module:** Surveys

Easy-to-build surveys and instant result dashboards turn raw responses into actionable insights within minutes.

## Copy

Customer insight often stays theoretical because capturing it feels complex. Survey tools promise much and deliver little—complicated setup, confusing logic, analysis that requires exporting to spreadsheets. By the time insights get extracted, the moment for acting on them has passed. The business that wanted customer feedback ends up without it because the tools were too complicated to use effectively.

This module makes insight capture actually happen. Easy-to-build surveys require no technical expertise—just design the questions and send. Instant dashboards display results without requiring manual analysis. Insights arrive while they're still actionable, not weeks later when the campaign has already moved on. The result is businesses that actually learn from their customers, not businesses that meant to but never did.

For copywriters: Focus on the insight potential—the wisdom businesses want from customers but can't capture due to tool complexity. Position simplicity as the mechanism that enables actual use. The audience should recognize their own survey intentions that never translated into actual surveys.

## Ideas

- **Angle:** Actually capture customer insights—simple tools that make survey-based learning happen, not just intended
- **Audience:** Product managers, marketers, customer experience leaders, business owners
- **Pain points:** Tool complexity preventing surveys, analysis delays, insights arriving too late, survey abandonment, intended-but-never-sent feedback
- **Outcomes:** Actual survey execution, instant insights, actionable results, customer understanding, feedback capture
- **Vertical spins:** Product teams (feature feedback), marketing (campaign feedback), hospitality (guest feedback), SaaS (user feedback)