**Module:** Automation

Odoo's built-in automation rules trigger actions like sending emails, updating records, or creating tasks without any manual effort.

## Copy

Automation is one of the most effective value props for almost any business software, but the copywriters approach matters more than the claim itself.

Most businesses know they should automate more. The challenge is not convincing them automation matters. The challenge is showing them what automation actually looks like in their specific workflow and how much time it gives back. Copywriters should avoid vague "save time" promises and instead demonstrate the compounding effect of removing repetitive manual work.

Position automation as the feature that handles the work no one wants to do but everyone needs done. It is not about working less. It is about redirecting human attention from data entry to higher-value activities: serving customers, solving problems, and growing the business.

## Ideas

- Angle: convert automation from a software feature into a "get your team back" message
- Audience: operations managers, business owners, team leads, IT admins
- Pain points: repetitive data entry, manual follow-ups, copying data between apps, constant reminders
- Outcomes: fewer mistakes from manual processes, faster turnaround, freed-up bandwidth for higher-value work
- Vertical spins: accounting automation for finance teams, approval workflows for enterprise, marketing automation sequences, service ticket automation