**Module:** Discuss

Contextual messaging attached to records means conversations always happen in context, eliminating misunderstandings from missing information.

## Copy

Miscommunication rarely comes from bad intentions—it comes from missing context. The message that seemed clear to the sender arrives without information the receiver needed. Decisions get made based on incomplete information because nobody knew what context was relevant. The conversation that should have happened didn't because it was scattered across channels that nobody connected. These gaps create conflicts, rework, and frustration that feel personal but are actually systemic.

This module keeps context attached to conversation. Messages attach to the records they concern—tasks, orders, projects—not to separate channels where context gets lost. Anyone joining a conversation can see the full history. Anyone sending a message sees the context their receiver needs. The result is communication that happens in context, not communication that happens in silos.

For copywriters: Focus on the context gap—the miscommunication that comes from conversations without the information both parties needed. Position contextual messaging as the mechanism that closes this gap. The audience should recognize their own miscommunication stories and how missing context created the problem.

## Ideas

- **Angle:** Eliminate miscommunication at its source—contextual messaging that keeps conversations attached to the information they need
- **Audience:** Team leads, project managers, operations directors, cross-functional teams
- **Pain points:** Misunderstanding from missing context, scattered conversations, decision gaps, rework from miscommunication
- **Outcomes:** Reduced miscommunication, complete context, clearer decisions, attached conversations, systemic improvement
- **Vertical spins:** Software teams (feature discussions), creative agencies (creative reviews), professional services (client communication), manufacturing (production coordination)