**Module:** Email Marketing

Subscription management and list hygiene tools keep your audience engaged and your delivery rates high.

## Copy

Email lists decay. Subscribers change addresses, lose interest, or get filtered by spam detectors. An older list carries more dead weight than most marketers realize—addresses that never engage, domains that consistently reject messages. This decay damages both engagement metrics and deliverability. ISPs interpret low engagement as a signal that the content isn't wanted, which affects where future messages land. The business ends up sending more to achieve less.

This module maintains list health automatically. Subscription management lets subscribers update their preferences and manage their own subscriptions. List hygiene tools identify and address problematic addresses—bounces, spam traps, long-inactive contacts. The result is a healthier list that achieves better engagement and higher deliverability, without requiring manual cleanup and guesswork.

For copywriters: Focus on the list decay problem—the hidden factor that undermines email performance even when content is good. Position hygiene tools as the foundation for sustainable email marketing. The audience should feel the performance they're leaving on the table with their current decaying list.

## Ideas

- **Angle:** Maintain the foundation for email success—list health that supports engagement and deliverability
- **Audience:** Email marketers, marketing managers, e-commerce operators, subscription businesses
- **Pain points:** Decaying email lists, poor deliverability, ISP filtering, engagement decline, wasted sends
- **Outcomes:** Healthier lists, better deliverability, higher engagement, sustainable email marketing, reduced spam complaints
- **Vertical spins:** Publishers (subscriber retention), e-commerce (customer re-engagement), SaaS (user re-engagement), membership organizations (renewal engagement)