**Module:** Manufacturing

The master production schedule and capacity planning tools help you align supply with demand before bottlenecks appear.

## Copy

Production planning feels like a constant battle against constraints. Equipment capacity limits what can be produced. Material availability restricts when production can run. Workforce availability determines staffing levels. These constraints interact in ways that make planning complex—until a bottleneck appears and everything stops. Then it's scramble time: revised schedules, emergency purchases, overtime authorizations. The planning problem wasn't that nobody knew constraints existed; it's that constraints weren't connected in a way that made bottlenecks visible before they occurred.

This module connects constraints into integrated planning. Master production schedules incorporate equipment capacity, material availability, and workforce constraints together. Capacity planning reveals bottlenecks before they stop production, not after. Demand gets aligned to supply through visibility, not hope. The result is production planning that runs smoothly because the constraints are known and managed.

For copywriters: Focus on the bottleneck reveal—how constraints that seemed manageable individually become blocking when combined. Position integrated planning as the mechanism that sees bottlenecks before they're hit. The audience should recognize their own production scrambles and the preventable causes behind them.

## Ideas

- **Angle:** Plan production with complete visibility—integrate constraints so bottlenecks are visible before they hit
- **Audience:** Production planners, operations directors, plant managers, supply chain managers
- **Pain points:** Unexpected bottlenecks, schedule revisions, capacity conflicts, material shortages, overtime emergency
- **Outcomes:** Smooth production planning, bottleneck prevention, capacity optimization, schedule reliability, aligned demand and supply
- **Vertical spins:** Assembly (multi-stage capacity), food production (batch scheduling), chemical (process constraints), pharmaceutical (regulatory constraints)