**Module:** Surveys

Post-purchase and NPS surveys automatically capture customer sentiment so you always know where to improve.

## Copy

Improvement requires knowing where to improve—but most businesses discover improvement opportunities through complaints, not feedback systems. By the time customers complain, they've often already decided to leave. The feedback that could have prevented churn arrives too late or never arrives at all. Without systematic feedback capture, businesses improve by reacting to problems instead of preventing them.

This module creates systematic feedback capture. Post-purchase surveys capture sentiment at the moment of peak relevance. NPS surveys measure customer loyalty in ways that predict future behavior. Automatic capture means feedback happens without customer action and without manual collection. The result is continuous customer sentiment visibility that surfaces improvement opportunities before they become problems.

For copywriters: Focus on the reactive improvement trap—how businesses improve by reacting to complaints instead of preventing problems. Position systematic capture as the mechanism that makes improvement proactive. The audience should recognize their own improvement opportunities that customers never reported because no system asked.

## Ideas

- **Angle:** Capture improvement opportunities before they become complaints—automatic feedback that surfaces issues proactively
- **Audience:** Customer experience managers, product managers, business owners, operations directors
- **Pain points:** Late feedback discovery, reactive improvement, churn without warning, missing customer voice, problem prevention gaps
- **Outcomes:** Early issue discovery, proactive improvement, customer sentiment visibility, churn prediction, systematic feedback
- **Vertical spins:** SaaS (user experience), e-commerce (post-purchase experience), hospitality (guest satisfaction), B2B (account health)